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Marketing in SA under the CPA « digiSTYL
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Laquo; Social Media What’s the Buzz? Marketing in SA under the CPA. As a marketer in South Africa, has the Consumer Protection Act. Got you quaking in your boots? The CPA is, in its entirety, a good thing let’s be honest, we all hate being spammed! Notwithstanding the excellent protection it offers us as consumers. But as direct marketers; how will we get our message out without contravening the Act? From 1 April 2011. Especially if your marketing is focused on customer acquisition. The problem here is t...