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Perfume of stars, worth it or marketing tactic? | Senteurs de Paris
https://senteursdeparis.wordpress.com/2011/06/16/perfume-of-stars-worth-it-or-marketing-tactic
Think outside the bottle! Perfume of stars, worth it or marketing tactic? At each fragrance launch we hear the same story of those celebrities on a red carpets declaring that the perfume has been made at her/his image, that they have contributed a lot to its creation. See below the press launch of Beyonce’s perfume “Heat” back in 2010. If you ever walk by Beyonce, make sure you sniff her and tell me if that was “Heat” or something else! Moreover when I read the mission statement of Brand Sense Partners.