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The John Watson Blog | Taking DM back to the future

Taking DM back to the future

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The John Watson Blog | Taking DM back to the future | jwatsonwpn.wordpress.com Reviews

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Taking DM back to the future

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Rain, statistics and the Olympics | The John Watson Blog

https://jwatsonwpn.wordpress.com/2012/07/09/rain-statistics-and-the-olympics

The John Watson Blog. Taking DM back to the future. Reach out and touch: the difference between direct mail and email. Good old fashioned on-line →. Rain, statistics and the Olympics. July 9, 2012. We direct marketers (and our digital chums) are very good at statistics. We have colourful charts and graphs to show exactly what happened, and when, and we mutter mysteriously about. Drayton Bird always used to say ‘pray for rain’ when a new ad was running. He probably still does. And it’s true. T...Let’s be ...

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Good old fashioned on-line | The John Watson Blog

https://jwatsonwpn.wordpress.com/2012/08/29/good-old-fashioned-on-line

The John Watson Blog. Taking DM back to the future. Rain, statistics and the Olympics. The death of response as we know it… →. Good old fashioned on-line. August 29, 2012. Now the holidays and the Olympics are but a distant memory (saving the Paralympics), time to get back to the business of getting our readers to. What’s bad about them? The media costs of on-line are so low, and the production costs so negligible, that who cares that you get .00001% sales? The CPS still beats off-line hollow. Yeah, ...

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Reach out and touch: the difference between direct mail and email | The John Watson Blog

https://jwatsonwpn.wordpress.com/2012/05/28/reach-out-and-touch-the-difference-between-direct-mail-and-email

The John Watson Blog. Taking DM back to the future. Smart TV: best to ignore it completely…. Rain, statistics and the Olympics →. Reach out and touch: the difference between direct mail and email. May 28, 2012. What’s the biggest difference between old fashioned junk mail and trendy new email and its spawn? I mean, apart from the fact that junk mail is now horrifically expensive? Direct mail. No other medium (even then) could bring tangibility into the communications process. What did it. For some client...

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The John Watson Blog | Taking DM back to the future | Page 2

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The John Watson Blog. Taking DM back to the future. Newer posts →. Why offline will soon start to grow, and digital soon start to shrink (relatively speaking…). April 30, 2012. The recent IPA Bellwether report makes slightly more cheerful reading than usual for the advertising business. For the first time in nearly 4 years, budgets are predicted to go up just. And as you could have guessed, such growth that’s going looks like it’s going to come from on-line. Sadly, that’s far from enough when you w...

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jwatsonwpn | The John Watson Blog

https://jwatsonwpn.wordpress.com/author/jwatsonwpn

The John Watson Blog. Taking DM back to the future. The death of response as we know it…. September 9, 2013. Once upon a time (long before you were born), people responded to direct marketing by filling in a coupon, ticking a box, folding it up, putting it in an envelope and sending it back. Yes, really. Rather amazingly, still more … Continue reading →. Good old fashioned on-line. August 29, 2012. Rain, statistics and the Olympics. July 9, 2012. May 28, 2012. Smart TV: best to ignore it completely….

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The John Watson Blog | Taking DM back to the future

The John Watson Blog. Taking DM back to the future. The death of response as we know it…. September 9, 2013. Once upon a time (long before you were born), people responded to direct marketing by filling in a coupon, ticking a box, folding it up, putting it in an envelope and sending it back. Yes, really. Rather amazingly, still more than half the response to very many offers still crawls back by this ancient but trustworthy route. Where does all this lead? Good old fashioned on-line. August 29, 2012.

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