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gettingthemessageout.blogspot.com

GettingTheMessageOut: Wow, you just have to admire the "war on Christmas" campaign!

http://gettingthemessageout.blogspot.com/2005/12/wow-you-just-have-to-admire-war-on.html

Sunday, December 25, 2005. Wow, you just have to admire the "war on Christmas" campaign! On IH35 this afternoon, with John Prine blaring and the sun blazing, we drove between the Tree of Life mega-church. Advertising Jesus and the Snake Farm. Happily for all of us on the sidelines of this overwrought "debate," Media Matters. Has nicely pricked O'Reilly's balloon, here. Perhaps we haven't adequately recognized the genius of the "war on Christmas" as a holiday political campaign designed to stir up excitem...

gettingthemessageout.blogspot.com

GettingTheMessageOut: November 2005 Lessons

http://gettingthemessageout.blogspot.com/2005/12/november-2005-lessons.html

Sunday, December 25, 2005. Political campaigns with a three month timeline to an election and the need to move voters in highly targeted ways may not need blogs. That appears to have been among the lessons touted at a recent "lessons learned" meeting. Of high level online campaigners in D.C. In a two or three month electoral context, we're starting to learn a lot about the limits of online campaigning generally, and the limits of blogging is just one component. Consumers Union recently joined with Health...

gettingthemessageout.blogspot.com

GettingTheMessageOut: October 2005

http://gettingthemessageout.blogspot.com/2005_10_01_archive.html

Friday, October 28, 2005. Email and blogging- together again! I am coming to the world of blogs rather late, and don't know much. I'll start by being very up front about that. It seems to me that email and blogs work together to pass information to the full range of people who use the internet, and that any non-profit attempting to reach a mass audience must have both tools and use them both well. Posted by Kathy Mitchell @ 3:51 PM 1 comments. Thursday, October 27, 2005. Why start another political blog?

gettingthemessageout.blogspot.com

GettingTheMessageOut: The issue doesn't matter...as much as we think

http://gettingthemessageout.blogspot.com/2006/01/issue-doesnt-matteras-much-as-we-think.html

Saturday, January 07, 2006. The issue doesn't matter.as much as we think. Let me start by saying that I don't like the word "issue," at least in the way we tend to use it as nonprofit policy people (this is a popular issue, that issue doesn't poll well, what issues do you care about.). So could it be that all those hours spent dissecting the appeal of our "issues" was a waste? Well, not completely, but its probably not as central as we think. The biggest predictor of a person's likelihood of doing someth...

gettingthemessageout.blogspot.com

GettingTheMessageOut: Benchmarks for success

http://gettingthemessageout.blogspot.com/2006/02/benchmarks-for-success.html

Saturday, February 18, 2006. And the Advocacy Institute. Last week released a first of its kind study. Giving nonprofit advocacy groups a reasonable set of metrics by which we can measure the relative success of our online political programs. It does not attempt to measure the extent to which politicians are moved by email and phone communications from our members. For that assessment, we must go elsewhere. That said, even experienced online organizers will take away some real lessons. People respond to ...

gettingthemessageout.blogspot.com

GettingTheMessageOut: Advocates and Congress can move forward together

http://gettingthemessageout.blogspot.com/2006/07/advocates-and-congress-can-move.html

Sunday, July 23, 2006. Advocates and Congress can move forward together. Last week, the Congressional Management Foundation (CMF) released its own quick assessment of the logic behind "logic puzzle". The new tool to block mass emails launched in the House). It announced that neither Congress nor advocacy groups are "completely wrong" and that both have to change their "mindsets and their practices" before email delivery can improve. On the changes we should be prepared to make. Once people get comfortabl...

gettingthemessageout.blogspot.com

GettingTheMessageOut: July 2006

http://gettingthemessageout.blogspot.com/2006_07_01_archive.html

Sunday, July 23, 2006. Advocates and Congress can move forward together. Last week, the Congressional Management Foundation (CMF) released its own quick assessment of the logic behind "logic puzzle". The new tool to block mass emails launched in the House). It announced that neither Congress nor advocacy groups are "completely wrong" and that both have to change their "mindsets and their practices" before email delivery can improve. On the changes we should be prepared to make. Once people get comfortabl...

gettingthemessageout.blogspot.com

GettingTheMessageOut: We are all in the trenches

http://gettingthemessageout.blogspot.com/2006/01/we-are-all-in-trenches.html

Wednesday, January 04, 2006. We are all in the trenches. A well-told war story can really grab and hold us- but there's almost nothing more dull than a war story that wanders off into endless side skirmishes but misses the big narrative. OK, so its a cliche, political discussion as a war narrative about an enemy and allies, an army and a terrain. I don't even read war stories (with a few exceptions like Fields of Fire. I have a personal New Year's resolution to tell a better story: profile our hero activ...

gettingthemessageout.blogspot.com

GettingTheMessageOut: The resource question

http://gettingthemessageout.blogspot.com/2005/12/resource-question.html

Friday, December 23, 2005. I had the pleasure recently of speaking on a panel about web-based organizing to a group of people advocating against the death penalty. I immediately lost my audience when I began to talk about message testing- and I really lost them when I hit the topic of online promotion. Most people think the internet is free. Email is so cheap to send that spammers make money even if only an infinitesimal share of people actually fall for their scams. People know they can put up a...Small...