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Zirtual lays off 400 employees with a last-minute email | Articles | Main
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Related Articles By Category. Zirtual lays off 400 employees with a last-minute email. The online startup folded quickly, and employees were sent scrambling to find new jobs. However, Startups.co is taking over the company, and services resume on Monday. By Kevin J. Allen. Posted: August 13, 2015. Just as Pets.com came to symbolize the collapse of the dot com boom of the early 2000s, Zirtual may one day come to represent the eventual demise of the startup fervor. It literally folded overnight. My team is...
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What 'The Avengers' can teach you about writing | Articles | Main
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Related Articles By Category. What 'The Avengers' can teach you about writing. Faster than a catchy lede, more powerful than a vibrant metaphor, able to reach vast audiences with a single tweet Do you have the stuff of superheroes? Posted: May 4, 2012. Believe it or not, we can all learn a few things from " The Avengers. Captain America: Live up to your principles. Iron Man: Never stop improving your tools. Tony Stark's powers don't come from gamma rays, nor from the bite of a chunk of radioactive iron; ...
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Keys to writing the best headline ever | Articles | Writing & Editing
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Related Articles By Category. Keys to writing the best headline ever. Editor shared some of his special sauce for headlines that provoke without being salacious. Posted: May 22, 2015. Shoulder pads. Hot coffee. Time on my hands. When these three elements collided as I sat in my fluorescently-lit corporate cube in the late 1990s, I would flip through. In the meantime I had my cushy job, Aeron chair, and fantasies to covet. Recently, I heard. Speak at a marketing industry event. S explosive growth and mill...
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Ragan.com Videos | Main
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Making a longer video? Find a character, tell a story. Hospitals and other organizations are breaking the rule about keeping videos short, but to hold on to your audience, you have to weave an engaging tale. Video: Tips for writing well on deadline. Just because you only have a short time to whip up a story doesn't mean you should sacrifice quality. Here's how to write compelling, interesting and relevant content despite a ticking clock. Video tips for internal communicators. LinkedIn's manager of corpor...
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How PR and communication pros can benefit from making podcasts easier to find | Articles | PR Daily EU
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Sign up for the. Yes, I accept Terms of Use. Follow PR Daily on:. Sign up for the. Yes, I accept Terms of Use. Follow PR Daily on:. Related Articles By Category. How PR and communication pros can benefit from making podcasts easier to find. By Jean Kelso Sandlin. Posted: August 13, 2015. Most of us have heard the philosophical question, If a tree falls in a forest and no one is around to hear it, does it make a sound? Of Pop Up Archive. And now Audiosear.ch. In addition to their target audience of media ...
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EU Crisis Communications | Crisis Communications EU
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Who should be your spokesman in a crisis? There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training. Apple, Ireland fight $14.5B European Commission ruling. The EU’s ruling body said the company purposefully skirted corporate taxes and owes the Irish government. CEO Tim Cook says the decision could affect jobs in that country. On ‘GMA,’ Ryan Lochte admits to lie, says he wants to ‘move on’.
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Can journalism help establish your brand? | Articles | Main
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Related Articles By Category. Featured Article Topic Pages. Can journalism help establish your brand? Advocates say 'brand journalism' makes use of reporting techniques and increased transparency; critics call it an oxymoron. Posted: May 4, 2011. To continue reading this article, you must be a member of Ragan Select. Become a Ragan Insider and gain access to:. Discounts of $50-$300 off on conferences, workshops, webinars and webcasts. A LinkedIn group exclusively for Ragan Insiders. Host a Ragan Event.
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6 ways to ruin a phone interview | Articles | Main
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Related Articles By Category. News Feed Breaking News. 6 ways to ruin a phone interview. Providing short answers, taking the call while driving and failing to do research are surefire ways to sabotage your shot at the job. Posted: February 7, 2014. Since a phone interview is usually an employer's initial screening of a candidate, many job applicants think it isn't as important as a face-to-face conversation. After all, you have to impress during the phone screening to have a chance at the job! Owner of a...
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Does Twitter hurt or help writing? | Articles | Writing & Editing
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Related Articles By Category. Does Twitter hurt or help writing? Brevity is the soul of tweeting, and the restrictions that it imposes can either breed bad habits or require writers to become clearer and more concise. Posted: November 6, 2012. As the lines separating social media, technology, and real life blur, commentators wonder whether the advances offered by these elements help or hinder. Where do you stand? Sometimes, communicating within 140 characters requires you to rewrite your tweet. Revis...
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7 ways to screw up your elevator pitch | Articles | Main
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Related Articles By Category. 7 ways to screw up your elevator pitch. You can deluge your fellow passenger with the intricacies of your workaday world, or you might mumble and stumble your way to professional oblivion. There are alternatives, though. Posted: August 20, 2013. I thought I was educating this man into buying my services. I was wrong. Ragan's new distance-learning site houses the most comprehensive video training library for corporate communicators. Our CRM, about elevator pitches. Or "I real...