The Naming Group is a NYC-based brand naming agency. We work with leading corporations to develop brand-wide naming strategies, and the names that support them. 20150814-111550
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The Naming Group | Brand Naming Agency | Changing the Way Brands Name | thenaminggroup.com Reviews
https://thenaminggroup.com
The Naming Group is a NYC-based brand naming agency. We work with leading corporations to develop brand-wide naming strategies, and the names that support them. 20150814-111550
thenaminggroup.com
The Namescape | The Naming Group - A Brand Naming Agency
http://thenaminggroup.com/../the_naming_group_namescape
Changing the way brands name. A corporation’s entire portfolio of named entities, and how they interrelate to support one another and the overarching brand. Every brand has a namescape. The collection of names that define products, services, models, varieties, sizes, colors, employee titles, ticker symbolsanything with a name is part of the namescape. We help corporations seize the naming opportunity and take advantage of the power of the namescape to advance brand meaning. Partnering with naming agencie...
Clients | The Naming Group - A Brand Naming Agency
http://thenaminggroup.com/the_naming_group_experience/index.php
Changing the way brands name. The Naming Group partners with leading brands to develop names and bring strategic clarity to the corporate naming process. A sampling of our work:. In a world of competitors that use very descriptive naming conventions, stressing words like hire , workforce , and resume we sought to find competitive whitespace that would help support an image of the brand’s fresh approach to hiring. Greenhouse. Responding to increased awareness of the detriments of too much sugary juice and...
The Namescape | The Naming Group - A Brand Naming Agency
http://thenaminggroup.com/the_naming_group_namescape
Changing the way brands name. A corporation’s entire portfolio of named entities, and how they interrelate to support one another and the overarching brand. Every brand has a namescape. The collection of names that define products, services, models, varieties, sizes, colors, employee titles, ticker symbolsanything with a name is part of the namescape. We help corporations seize the naming opportunity and take advantage of the power of the namescape to advance brand meaning. Partnering with naming agencie...
Suggestive Names | Resources | The Naming Group
http://thenaminggroup.com/the_naming_group_resources/whitepaper-suggestive-names.php
Changing the way brands name. A White Paper by The Naming Group. Suggestive Names: Debunking the Myth that Descriptive=Easier. All too often clients issue a troubling directive:. Ldquo;We need a name that requires no explanation, because our marketing dollars are limited.”. This white paper investigates the strategic roots of our typical response: “It is far more costly to gain ownership of a hackneyed concept than it is to explain an unexpected one.”. And above any other brand asset, the name is most es...
Financial Naming Agency | The Naming Group
http://thenaminggroup.com/the_naming_group_approach/financial-naming-agency.php
Changing the way brands name. The Naming Group specializes in the financial category. Our team has led numerous naming strategy and name development engagements with brands like Capital One, Chase, and Dow Jones. BANKS CAN BE BORING. Brand voices especially as they extend to names are scarce in this space. A FLOOD OF TIERS. A strong namescape strategy. Is a great way to clarify offerings, inspire cross-sells and up-sells, and to do so in a way that reinforces compelling brand personality. Banks must evol...
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The Naming Group | The Naming Group - Blog
https://blog.thenaminggroup.com/category/the-naming-group
The Naming Group – Blog. By The Naming Group. Vision with a Capital. Posted by Jake Hancock. Asymp; Leave a comment. Financial institutions just might be the worst offending culprits of undifferentiation. When it comes to naming, even the most distinctive brands seem to fall within a comfortable realm of conservative sameness. In fairness and as we’ve written before. The Naming Group has been tapped as Capital One’s leading naming agency, charged with shaping their namescape through continued strategic n...
Pinners, Minters, and Wikipedians… | The Naming Group - Blog
https://blog.thenaminggroup.com/2012/05/22/pinners-minters-and-wikipedians
The Naming Group – Blog. By The Naming Group. Pinners, Minters, and Wikipedians…. Posted by Jake Hancock. Asymp; Leave a comment. We noticed Mint.com addressing their users/Twitter followers as. Today, prompting a post on this often overlooked component of a brand’s namescape. Pinterest often calls its users. Wikipedia editors are formally known as. And posters at TheNest.com identify as. Whether you’re a. Or just a resident of the. You’re a member of the brand’s distinctive culture. Companies that encou...
Name Grade: Hopper | The Naming Group - Blog
https://blog.thenaminggroup.com/2012/06/27/name-grade-the-hopper
The Naming Group – Blog. By The Naming Group. Posted by Jake Hancock. Asymp; Leave a comment. In early 2012, DISH introduced an evocative brand name, Hopper. For their satellite TV receiver. It’s a great example of suggestive, metaphorical naming elevating a product for greater memorability, while still communicating customer benefit. CONSUMER IMPACT: 5/5 (Category Leader). BRAND EXPRESSION: 4/5 (Creates Advantage). COMPETITIVE DISTINCTION: 5/5 (Category Leader). NAME GRADE: 14/15 (A). Larr; Previous post.
NAME GRADE: Bluebird from American Express | The Naming Group - Blog
https://blog.thenaminggroup.com/2012/11/12/namegrade-bluebird-from-american-express
The Naming Group – Blog. By The Naming Group. NAME GRADE: Bluebird from American Express. Posted by Jake Hancock. Asymp; 1 Comment. CONSUMER IMPACT: 5/5 (Category Leader). Bluebird excels at capturing beneficial financial features into a name that’s as far from financial as it gets: transcending bankspeak, and emphasizing the benefits in purely emotional ways. And in a recent ABA Bank Marketing Magazine article about the benefits of putting a friendly face on friendly financial products. Brands like Smar...
Nina Beckhardt | The Naming Group - Blog
https://blog.thenaminggroup.com/author/ninabeck
The Naming Group – Blog. By The Naming Group. NAME GRADE: Pepsi Next. Posted by Nina Beckhardt. Asymp; 1 Comment. A new mid-calorie sibling has joined the Pepsi family. Pepsi Next was created for current full-calorie Pepsi drinkers who are looking to reduce their calorie intake without sacrificing taste. As for the name of this new bundle of reduced-calorie joy? BRAND EXPRESSION: 2/5 (Poses Hurdle). What does Max mean? CONSUMER IMPACT: 1/5 (Disastrous). So immediately people know it’s about fruit but the...
How to Name | The Naming Group - Blog
https://blog.thenaminggroup.com/category/how-to-name
The Naming Group – Blog. By The Naming Group. Dubbing the Dew, Doing Lays a FlavorHow To Correctly Crowdsource Naming. Posted by Jake Hancock. Asymp; Leave a comment. This summer, Lays launched Do Us A Flavor. A crowdsourced flavor ideation contest that has at least in my Facebook circle recently gained some traction. Crowdsourcing initiative earlier this year. Where hacktivists submitted and click-bombed entries like diabeetus (which was one of the tamer ones) for the new Mountain Dew soda flavor. Marke...
Beliebers, Directioners, Barbz: What's With Pop's Fanbase-Nickname Craze? - The Atlantic
http://www.theatlantic.com/entertainment/archive/2012/08/beliebers-directioners-barbz-whats-with-pops-fanbase-nickname-craze/260798
Beliebers, Directioners, Barbz: What's With Pop's Fanbase-Nickname Craze? Try two trial issues of. Beliebers, Directioners, Barbz: What's With Pop's Fanbase-Nickname Craze? Ads are being blocked. For us to continue writing great stories, we need to display ads. Please select the extension that is blocking ads. Please follow the steps below. Aug 7, 2012. Are monikers for top-40 diehards the result of genuine enthusiasm or savvy branding? Responsible the Directioners who had violated the Directioner code.
NAME GRADE: Lenovo Yoga | The Naming Group - Blog
https://blog.thenaminggroup.com/2012/10/10/name-grade-lenovo-yoga
The Naming Group – Blog. By The Naming Group. NAME GRADE: Lenovo Yoga. Posted by Jake Hancock. Asymp; Leave a comment. I loved finding this article this morning in Mashable. Discussing Lenovo’s new Yoga name for their laptop/tablet (laplet? It’s always great for the naming industry when mainstream media ask intelligent questions about product names. And this article raises one big question: where will Lenovo will take the momentum of this excellent name? CONSUMER IMPACT: 5/5 (Category Leader). At the mom...
NAME GRADE: Alto by Aol | The Naming Group - Blog
https://blog.thenaminggroup.com/2012/10/18/name-grade-alto-by-aol
The Naming Group – Blog. By The Naming Group. NAME GRADE: Alto by Aol. Posted by Jake Hancock. Asymp; Leave a comment. Aol announced a reinvigorated approach to the world of email today, launching the new ALTO email service. Rather than competing with email providers, something which historically has proven difficult to accomplish, the service works more as an aggregator, a filter, and an organizer for email, making the experience more visual and user-friendly. Ast Company’s account of the launch. And Ap...
NAME GRADE: Maxxinista | The Naming Group - Blog
https://blog.thenaminggroup.com/2012/04/26/name-grade-maxxinista
The Naming Group – Blog. By The Naming Group. Posted by Jake Hancock. Asymp; Leave a comment. The first thing to realize is that Maxxinista is a name. A trademarked name. But it is not a product, nor an offer. It is a person. A customer of TJ Maxx. And not just a customer, but a savvy, fashion-forward customer. CONSUMER IMPACT: 4 (Creates Advantage). Wardrobe and dresses confidently because she’s. COMPETITIVE DISTINCTION: 4 (Creates Advantage). We sometimes caution against using brand names as descriptiv...
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The Naming Company Provides Professional Name Development for New Enterprises at Low Cost
If you're looking to save money, The Naming Company is the answer. We offer low rates on naming services for businesses on a budget. thenamingcompany.biz thenamingcompany. To put The Naming Company to work, or to ask any questions about our naming services, call toll-free 1-800-998-5242. We can give a price quote over the phone and deliver a formal proposal by email. Your browser does not support inline frames or is currently configured not to display inline frames.
Call The Naming Company for a free quote 1-800-998-5242
Naming new products, services and businesses since 1995. The Naming Company creates memorable, marketable names that become valuable trademarks. Call toll-free: 1-800-998-5242. thenamingcompany.com thenamingcompany. Naming new products, services and businesses since 1995 Call toll-free 1-800-998-5242. To put The Naming Company to work, or to ask any questions about our naming services, call toll-free 1-800-998-5242. We can give a price quote over the phone and deliver a formal proposal by email.
Call The Naming Company to name New Products, Services and Businesses
Your browser does not support inline frames or is currently configured not to display inline frames. Your browser does not support inline frames or is currently configured not to display inline frames. Naming new products, services and businesses since 1995 Call toll-free 1-800-998-5242. The Naming Company creates names for new products, services and businesses. Our clients are medium to large companies in a wide range of industries who need professional help in strategizing and developing a new brand.
Home | The Naming Experience
Home The Naming Experience. Stop debating and talk to Maryanna. Up-to-date naming ideas from the expert.
The Naming Game
A informative resource for all names great and small. Tuesday, June 22, 2010. The decline of the middle name. Here is an interesting article. About middle names, which appeared in Adelaide's. Apparently in South Australia last year, one of the biggest naming trends was not giving newborns a middle name. With all the crazy names and spellings out there at the moment, one name is probably enough for many of them anyway! As you would have previously read here on. What are your thoughts about middle names?
The Naming Group | Brand Naming Agency | Changing the Way Brands Name
Changing the way brands name. The Naming Group is a brand naming agency. We work with leading corporations to develop brand-wide naming strategies, and the names that support them. Our unique focus on the namescape. Ensures that every name we develop works strategically to advance our clients’ brands. Nina Beckhardt, President Founder, speaks about the art and science of automotive name development on Emmy Award-winning television show, Autoline Detroit. 2015 The Naming Group, LLC.
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The Naming House: Home
Welcome to The Naming House. The Naming House is a family run business based in Surrey providing a range of personalised clothing and accessories for business and leisure, in addition to our bespoke school uniform naming service. You'll find a wide range of top brands of clothing and accessories to suit your tastes and requirements, and we'll try our hardest to find the right product for you. UFB Merchandise on sale now! Click here for more information. Have a look at what we have to offer.
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The Naming of Things | We name things. That's what we do.
The Naming of Things. We name things. That's what we do. For years we’ve been naming things. Bands. Businesses. And now even babies (other people’s as well as ours). It’s what we do, and we’re damn good at it. If you need something named, contact us and we’ll hook you up. Proudly powered by WordPress. Theme: Hexa by Automattic.
thenamingplace.com - This website is for sale! - product naming Resources and Information.
The domain thenamingplace.com. May be for sale by its owner! This page provided to the domain owner free. By Sedo's Domain Parking. Disclaimer: Domain owner and Sedo maintain no relationship with third party advertisers. Reference to any specific service or trade mark is not controlled by Sedo or domain owner and does not constitute or imply its association, endorsement or recommendation.
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