roinnovation.blogspot.com
Return On Innovation: May 2007
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Monday, May 21, 2007. Reading a book titled "Citizen Marketers" by a couple of old acquaintances, Jackie Huba and Ben McConnell. They talk about the impact of social networks on products / brands / companies. Where has the 1% been effectively tapped? Is there any way to engage / expand beyond that core group? Who take the initi...
roinnovation.blogspot.com
Return On Innovation: January 2007
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Thursday, January 25, 2007. Saturate a Niche Market. As was mentioned a couple of posts back, I'm a new Dad. At the hospital, post-birth, we were moved to the maternity ward. I just think this is a good example of saturation advertising. Too often, companies try to go big and broad and saturdate enormous spaces, or poorly d...
roinnovation.blogspot.com
Return On Innovation: October 2006
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Tuesday, October 31, 2006. Got any tried and trusted creative techniques to share? Pam) We've all got those creative exercises that work every time. Okay so we need to find new ones (partly the purpose of this blog), but what are the ones that you always use? One person's tried and trusted might be someone else's new technique.
roinnovation.blogspot.com
Return On Innovation: February 2007
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Thursday, February 22, 2007. How Yahoo drives innovation - Brickhouse. Yahoo has launched an internal innovation team, Brickhouse. Run by a Flickr founder, seeded with lots of creative engineers, Brickhouse is designed to help keep Yahoo fresh (and avoid the Innovator's Dilemma that comes from complacency). Naturally, Google is...
roinnovation.blogspot.com
Return On Innovation: March 2007
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Friday, March 30, 2007. Innovation vs. Cooking. Scott). Quickie post. I received my monthly copy of Cooking Light magazine yesterday. On the cover was a graphic that proudly exclaimed: "Cooking Light, Celebrating 20 Years of Innovation". I thought Cooking Light was about cooking? Is "Innovation" really an attribute they can own?
roinnovation.blogspot.com
Return On Innovation: April 2007
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Monday, April 30, 2007. Choose your name wisely. There are all kinds of stories about products and services, ill-fated because of poorly chosen names. the Nova in Mexico ("no go") comes to mind. Now, if I drove a BMW, VW, etc would I be inclined to bring it to a place with a name that screams Japanese Auto? The other day, while...
roinnovation.blogspot.com
Return On Innovation: June 2007
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Tuesday, June 19, 2007. Scott) I'm catching up on some reading and just worked through an article titled "Innovating Through Design" in the December 2006 edition of Harvard Business Review. It is also worth noting that in deciding which designs to produce, Alessi applies four criteria: Communicativeness, Evocativeness, Cost, Fu...
roinnovation.blogspot.com
Return On Innovation: November 2006
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Thursday, November 30, 2006. General Mills is open to your suggestions. I had an idea I wanted to pass along to General Mills, so I went to their website to email it in. At the top of the suggestions page it says, "We welcome your comments". Below the comments submission box though, is this text:. Is it good for innovation?
roinnovation.blogspot.com
Return On Innovation: December 2006
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A place to learn about creativity, share ideation techniques, give each other inspiration, discuss innovation related problems, and tell stories about what works and what doesn't. Wednesday, December 27, 2006. Helping others see the light. When someone is stuck in the status quo / old-thinking, how do you rescue them? What have you found are the best ways to break through and get them to see that a new, more creative approach is needed? Posted by ROInnovation at 4:07 PM. Friday, December 22, 2006. Scott)...