getep.com
ExpoPlus - Exhibiting Tips
http://getep.com/blog.asp?id=181
Trade Show Training — A Missed Opportunity by 90% of Exhibitors. May 20, 2014. Trade shows represent a large investment with huge potential ROI. A recent survey from ABM. Found that 89% of B2B marketers rate face-to-face event attendance as the most effective platform in creating awareness and generating targeted leads among prospective buyers. However, in order meet your trade shows goals, event staff must be properly prepared. According to industry statistics. The training session was customized and al...
divbusiness.com
About Us | Diversified Communications
http://www.divbusiness.com/about-us
Events, Products and Services. A Family-Owned Company with Local Roots and Global Reach. We are publishers, producers, educators and strategists answering today’s business challenges. With powerful media solutions in person, online, in print and on the air. We are inspired by Diversified's heritage and future.". As a privately held, third generation family-owned business, established in 1949,. Formed in the USA, entering the Radio Business. Purchased the license for WABI-AM in Bangor, Maine USA. Entered ...
lodestarap.com
Our Affiliations – Lodestar Advisory Partners
http://www.lodestarap.com/our-affiliations
Putting Intelligence to Work. Product & Service Development. Marketing & Sales Performance. People & Culture. Media & Publishing. Appearances & Publications. Greater Philly Senior Executives Group. Marketing Executives Networking Group. Product Development and Management Association. Council of American Survey and Research. World Association for Opinion and Marketing. Software and Information Industry Association. The Association of Business Information and Media Companies.
b2bsyndicate.com
3 Clever Ways B2B Marketers use Advertising to Drive Revenue / Insight / B2B Syndicate - B2B Syndicate
http://www.b2bsyndicate.com/Insight/3-Clever-Ways-B2B-Marketers-use-Advertising-to-Drive-Revenue
3 Clever Ways B2B Marketers use Advertising to Drive Revenue. 3 Clever Ways B2B Marketers use Advertising to Drive Revenue. I am a data driven demand marketer at heart. demandgen is in my blood. so B2B display advertising historically was not a tactic I engaged. clicks. yawn. CPM. does not equal ROI. BUT getting in front of my target accounts with personalized messages and being able to see real results of my key accounts perusing my website and content? Campaigns to their competitors accounts. Best Prac...
b2bsyndicate.com
Insight / B2B Syndicate - B2B Syndicate
http://www.b2bsyndicate.com/Insight/(ab_84_article_offset)/10
The value of B2B media. By Michael Toedman, Managing Director B2B Syndicate. Monday 12 January 2015. Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios. The Power of Intent. If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive. Thursday 15 May 2014. The law of in...
b2bsyndicate.com
5 Top Tips for Going Native in B2B / Insight / B2B Syndicate - B2B Syndicate
http://www.b2bsyndicate.com/Insight/5-Top-Tips-for-Going-Native-in-B2B
5 Top Tips for Going Native in B2B. 5 Top Tips for Going Native in B2B. In a marketing world of continually declining click through rates and high demand for quality content, native advertising is frequently hailed as the rebirth of advertising. Yet B2B’s marketers have long faced the challenge of selling complex products and services, resulting in native becoming a natural bi-product of B2B content marketing campaigns long before it became a buzzword. 3 Adopt the platform’s ‘native tongue’. We have noti...
b2bsyndicate.com
In It For The Long Haul: Why B2B needs Subscription Advertising / Insight / B2B Syndicate - B2B Syndicate
http://www.b2bsyndicate.com/Insight/In-It-For-The-Long-Haul-Why-B2B-needs-Subscription-Advertising
In It For The Long Haul: Why B2B needs Subscription Advertising. In It For The Long Haul: Why B2B needs Subscription Advertising. Build Consensus with Stakeholders. Better Feedback for Marketing and Sales. Work With Partners, Not Vendors. The old days of focusing the bulk of your time getting campaigns running are over. Instead, focus on whether your campaign is achieving your KPIs and making sure your sales team is able to use that data to help drive your target accounts to conversions. FT Group boosts ...
b2bsyndicate.com
Insight / B2B Syndicate - B2B Syndicate
http://www.b2bsyndicate.com/Insight
The value of B2B media. By Michael Toedman, Managing Director B2B Syndicate. Monday 12 January 2015. Many professional business media companies invest in efforts to quantify, qualify and prove the value of their media to business decision makers in order to support advertising and sponsorship revenue across their portfolios. The Power of Intent. If big data is the ‘new oil’, then perhaps the new ‘rocket-fuel’ for B2B brands is intent data, which is being used to drive. By John Bottom , Base One. In a mar...
b2bsyndicate.com
Buyersphere 2015 / Insight / B2B Syndicate - B2B Syndicate
http://www.b2bsyndicate.com/Insight/Buyersphere-2015
The Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is available for you to download now! Who was involved in the purchase? What information did they seek? And in what format? Did they use social media? This post was originally published on the Base One blog. Where you can download the 2015 Buyersphere.
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