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6 things Game of Thrones teaches marketers about data strategy

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6 things Game of Thrones teaches marketers about data strategy. Drama and politics in creating a workplace of omnichannel marketing culture. The Game of Unifying Data won’t be won through dragon-fuelled combat, warring family factions and literal bloodshed. But the quest to rule over your realm ( or organisation), end the power struggle, and finally implement that Omnichannel marketing strategy, may well feel that way. Quite a lot, actually. Don't worry, no s6 spoilers included]. In a similar twist of fa...

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Customer Engagement 2016: how to win customers and engage people

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Customer Engagement 2016: how to win customers and engage people. We humans are a fickle bunch. When it comes to marketing, we are collectively gunning for ‘personalisation’ in every inch of outreach, yet this is only just beginning to translate into practice. In fact, let’s take a big step back: as fellow humans, marketers. Consumers, what is it that we really want? Do we want to be at the centre of the brand’s universe; i.e. do we want them to know and demonstrate - exactly who we are? Customers want t...

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Relay42 Blog

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Your hub for humanised marketing through smarter data management. Cool things we learned at the Relay42 Marketing Exchange 2016. On Thursday 10th November, at scenic hotspot Tolhuistuin, we gathered a group of industry-leaders in data-driven marketing to share tips on how to make the Relay42 Data Management Platform (DMP) work harder, faster, and smarter. Right now. Guest post: how to make customer feedback meaningful. CMOs are spending more on tech in 2017 than CIOs: how can they invest wisely? 6 things...

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Guest post: how to make customer feedback meaningful

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Guest post: how to make customer feedback meaningful. We are in the middle of a digital transformation. A myriad of companies are closing up shop and bringing their services online to websites and mobile apps. This switch to a digital way of working has many advantages of course, especially in terms of scale and cutting costs. However, it also welcomes an overwhelming influx of data. By Kees Wolters, Mopinion. Why have they abandoned their shopping cart without buying anything? How to get started. Using ...

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Relay42 Blog | Events

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Your hub for humanised marketing through smarter data management. What can we learn from UK MarTech leaders about smart data management? Charlotte Street Hotel, 8th February, breakfast time Relay42 talked with the likes of GroupM, Yahoo and TMW Unlimited about what smart data management technology might mean for the world of marketing. 10 highlights of tomorrow from the 2017 Drum Predictions Breakfast. Cool things we learned at the Relay42 Marketing Exchange 2016. Coffee break (-5 mins) (3). 36, Dragan T...

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Relay42 Blog | Finance

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Your hub for humanised marketing through smarter data management. The ‘C’ words in financial services marketing, and how best to use them. Off the back of new research released on customer engagement in financial services marketing, we wanted to break down this bank of useful information, insights and presentations into a few takeaways for traditional financial service providers . Put the soul into banking with data: 5 steps to customer loyalty. Let’s start unifying data to nurture existing customers.

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Relay42 Blog | Utilities

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Your hub for humanised marketing through smarter data management. 5 customer retention tips for energy companies. The big issue for marketers in the utilities industry? Keeping customers away from competing suppliers. Take a look at our tips for big utilities brands to improve customer retention. Coffee break (-5 mins) (3). Snack (-3 mins) (3). Commute ( 5 mins) (2). 31 (0)20 303 58 00. 44 (0)20 369 505 83. 30 Bukit Pasoh Road. 36, Dragan Tsankov blvd.

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Relay42 | Data Management Platform

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Turn marketing into human dialogue. We empower you to. Plug ‘n’ play every channel. Fix the broken customer journey with our Data Management Platform by connecting every touchpoint. Goodbye tunnel vision. Hello human connection. Our client portfolio is bursting with world-class brands. Global E-Acquisition Manager, KLM Royal Dutch Airlines. Christiaan van der Waal. Head of Digital Marketing, TNT. Customer Engagement 2016: how to win customers and engage people. View all blog posts. 31 (0)20 303 58 00.

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Relay42 Blog | Guest blog

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Your hub for humanised marketing through smarter data management. How global online travel agent Travix turned from ticket sales, to customer journeys with double the conversions. Within twelve months, Travix, the company behind travel websites like CheapTickets.nl, BudgetAir.com and Vayama.com, has cemented a global footprint, winning Star Alliance’s Online Travel Agent (OTA) of the year among a crop of prestigious awards. Guest post: how to make customer feedback meaningful. Coffee break (-5 mins) (3).