secretagencyblog.blogspot.com
Extrawurst: Have Marmite, will travel
http://secretagencyblog.blogspot.com/2015/07/have-marmite-will-travel.html
Strategy and Sausages: A British Strategic Planner in Germany. Tuesday, 14 July 2015. Have Marmite, will travel. Around this time of year, you'll find me in somewhere like dm. Rifling through all those travel/trial size shampoos, conditioners, sun creams, hand creams and all the rest that they have displayed so attractively, like a grown-up pick 'n mix. I don't care that value for money doesn't come in to the equation - I am a huge fan of these little packs. Labels: food and drink. When I was little, I w...
secretagencyblog.blogspot.com
Extrawurst: December 2014
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Strategy and Sausages: A British Strategic Planner in Germany. Monday, 22 December 2014. Clients had important messages back in those days too, of course, but no-one seems to have been insisting that the visual communicated the message as well as the copy. These examples are from Austin Cooper, 1923 and Horace Taylor, 1924. Coca Cola didn't have the monopoly on the red-suited Father Christmas in the 1930s. This 1934 poster is from an artist named Anna Katrina Zinkeisen. Friday, 19 December 2014. I must s...
secretagencyblog.blogspot.com
Extrawurst: November 2014
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Strategy and Sausages: A British Strategic Planner in Germany. Saturday, 29 November 2014. In my psychology student days, I was always rather wary of Behaviourism, that school of thought that says that psychology should be all about observable behaviour rather than unobservable events that take place in people's minds. Perhaps it was due to an uncomfortable feeling that the richness of human experience could simply be compared to rats pressing levers in cages to get a reward or a shock. Behavioural metho...
secretagencyblog.blogspot.com
Extrawurst: Is the internet the new TV?
http://secretagencyblog.blogspot.com/2015/07/is-internet-new-tv.html
Strategy and Sausages: A British Strategic Planner in Germany. Monday, 20 July 2015. Is the internet the new TV? The question in the title, and its answer, may seem obvious to some. Well, of course! Surely we've known that for some time now. But has it ever occurred to you that the internet is becoming more and more like TV in its nature, too? Derakhshan points out a number of developments that have taken place on the internet during his incarceration, but that with the greatest impact is the growth of s...
secretagencyblog.blogspot.com
Extrawurst: Branding like it's 1974
http://secretagencyblog.blogspot.com/2015/08/branding-like-its-1974.html
Strategy and Sausages: A British Strategic Planner in Germany. Tuesday, 11 August 2015. Branding like it's 1974. I've recently had the pleasure of viewing What is a brand? Presented by Jeremy Bullmore and Stephen King of JWT, London in 1974. There are also loads of ads - most of them from around the 36 minute mark from brands both classic and vanished - Homepride Bread, Brymay Matches, Ritz Crackers, Winalot, Monopoly, Mr Kipling's Almond Slices, Kodak Instamatic. What on earth happened to Delsey? Brandi...
secretagencyblog.blogspot.com
Extrawurst: Imperfect Variety or Flawless Focus?
http://secretagencyblog.blogspot.com/2015/07/imperfect-variety-or-flawless-focus.html
Strategy and Sausages: A British Strategic Planner in Germany. Thursday, 9 July 2015. Imperfect Variety or Flawless Focus? As a freelancer, I sometimes feel as if I have even more problems with work/life balance than those that are employed. Talking to other freelancers, the same issue always comes up:. How do you ever achieve the ideal level of work? Enough to live on, keep you stimulated and fresh, but not so much that you can't do a good job or have any time at all to do other stuff. When I was little...
secretagencyblog.blogspot.com
Extrawurst: October 2014
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Strategy and Sausages: A British Strategic Planner in Germany. Friday, 31 October 2014. Oh, DO be vague! There's a film commercial shot by the inevitable Guy Ritchie, featuring Beckham and his jet-set pals swanning around Scotland and other exotic locations in kilts and beards. Couldn't they have found someone, um . Scottish? Then there's the claims and copy for the new brand. It's a "rediscovery" of something called a single grain whisky, which the cynical might see as a way of charging an exclusive...
secretagencyblog.blogspot.com
Extrawurst: Provocative or plain stupid?
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Strategy and Sausages: A British Strategic Planner in Germany. Wednesday, 5 August 2015. Provocative or plain stupid? One characteristic of marketing in the 21st century is the way brands are increasingly taking a stance on societal issues. On the whole, I think this should be applauded and I've blogged about various good examples. Of this in the past. But the way these good intentions are executed is often far from good. Take the example pictured above, from Weingut Strieth. To be embarrassed on a stran...
secretagencyblog.blogspot.com
Extrawurst: July 2015
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Strategy and Sausages: A British Strategic Planner in Germany. Sunday, 26 July 2015. The relevant résumé is the first résumé that showcases your failures. To prove it works, I submitted two different applications for ten different job openings — one using my regular résumé and one using my relevant résumé. In May I had an ingrowing toenail diagnosed and in September the cat was sick on the patio.'. So I was very pleased to hear about The Relevant Resume. From copywriter Jeff Scardino. He has well and tru...
secretagencyblog.blogspot.com
Extrawurst: June 2015
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Strategy and Sausages: A British Strategic Planner in Germany. Monday, 29 June 2015. The advertising and marketing industry has a current obsession with women. It's a strange thing, as the top echelons of power in agencies are still dominated by men. The barrage of campaigns in the last few years "celebrating moms", "empowering girls", "embracing plus size bodies" almost feels like a smokescreen, put up to distract mumsnet and other pressure groups from the real issues. And more details can be found here.
