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Agora | interdisciplinary thoughts on marketing | agoraplace.wordpress.com Reviews
https://agoraplace.wordpress.com
interdisciplinary thoughts on marketing (by Theo)
agoraplace.wordpress.com
Definitions of Customer Engagement: an overview | Agora
https://agoraplace.wordpress.com/definitions-of-customer-engagement-an-overview
Interdisciplinary thoughts on marketing. Definitions of Customer Engagement: an overview. I begin with definitions of CE created by companies and then proceed with the definitions offered by individual thinkers, mostly leading web analyticians or digital marketers. One of the earliest references to Customer Engagement. Explains Gallup’s definition and measurement of CE. What Measuring Customer Engagement Reveals. Argues that CE is the best measure of your company’s future performance. 8211; 6 August, 2007.
The social role of the internet Part II: The blog as the layman’s personal mass medium | Agora
https://agoraplace.wordpress.com/2008/02/15/the-social-role-of-the-internet-part-ii-the-blog
Interdisciplinary thoughts on marketing. The social role of the internet Part II: The blog as the layman’s personal mass medium. February 15, 2008. Having looked at the revolutionary characteristics all digital media share in ‘ The social role of the internet Part I: the origins of web 2.0 and social media. 8216;, the next couple of posts will focus on each digital medium’s unique characteristics. But first let’s make a couple of distinctions. Two types of digital media. Of course any combination of the ...
Measuring Online Engagement: What Role Does Web Analytics Play? | Agora
https://agoraplace.wordpress.com/2008/01/29/measuring-online-engagement-what-role-does-web-analytics-play
Interdisciplinary thoughts on marketing. Measuring Online Engagement: What Role Does Web Analytics Play? January 29, 2008. If you have the time take a look at a post I ve written on measuring customer engagement, published in Avinash Kaushik’s ‘Occam’s Razor’ blog:. Http:/ www.kaushik.net/avinash/2008/01/measuring-online-engagement-what-role-does-web-analytics-play.html. Filed in Customer Engagement. One Response to “Measuring Online Engagement: What Role Does Web Analytics Play? Enter your comment here.
The social role of the internet Part I: the origins of web 2.0 and social media | Agora
https://agoraplace.wordpress.com/2008/01/15/the-social-role-of-the-internet-part-i-the-origins-of-web-20-and-social-media
Interdisciplinary thoughts on marketing. The social role of the internet Part I: the origins of web 2.0 and social media. January 15, 2008. Communication as a universal human need. The unexpected speed with which the internet was adopted in the West is an excellent example of how unaware we often are of the future impact and potential of our inventions, in this case, due to a limited understanding of the human need for communication. Comparing the internet with traditional media. What can the internet do?
Encouraging customer engagement or preventing customer disengagement? | Agora
https://agoraplace.wordpress.com/2008/02/27/encouraging-customer-engagement-or-preventing-customer-disengagement
Interdisciplinary thoughts on marketing. Encouraging customer engagement or preventing customer disengagement? February 27, 2008. Accounts of engagement suggest ways of encouraging or promoting a customer’s engagement. With the brand/website. In a handful of cases however (e.g. Jim Novo. One reads about preventing and reversing customer disengagement. But is there a meaningful and valuable distinction between the two? Is there a distinction? However is often masked by new customer acquisition. Given that...
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A Framework for Engagement – Background | Marketing Productivity Blog
http://blog.jimnovo.com/2008/02/03/engagement-framework-background
Moving from a Low Accountability to a High Accountability Business Model. A Framework for Engagement – Background. February 3, 2008. There has been a tremendous amount of discussion around the Engagement topic that started here. And fragmented into a bunch of chunks and related topics, including here. But this post is not for you folks. This post is for the more Marketing-oriented analysts and managers, many of whom have technical backgrounds and have done an amazing job of learning about Marketing. ...
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Agora | interdisciplinary thoughts on marketing
Interdisciplinary thoughts on marketing. Can advertising be successfully unintrusively integrated on social networks? August 3, 2009. It doesn’t always need to be paid however. I might love the brand, its products or parallel causes they try to advance (e.g. environmentalism) so much that I might actually want to show my sympathy by promoting them myself. How it is possible to love a marketed thing so much is another story however. So what do you think? Do practices such as the above stand a chance?
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SOCIAL ENGAGEMENT