makethesale.blogspot.com
Sales Talk: Why Sales and Marketing Need to Get Along
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Tips, tricks, and industry talk about making the sale. Monday, October 27, 2008. Why Sales and Marketing Need to Get Along. A few days ago, I was participating in a conference call with a prospect, and we were giving a presentation of an on-demand application. We offer that allows a company's sales staff to send out variable, custom direct marketing materials. The prospect said something I found interesting, "Let's talk again once we have separated sales from marketing.". Second, because sales and market...
makethesale.blogspot.com
Sales Talk: March 2009
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Tips, tricks, and industry talk about making the sale. Wednesday, March 4, 2009. Say "Hello" to Your Customers. I recently read an article about the amazing benefits of one simple act: saying "hello." (You can read the entire article on the Reader's Digest website. The author did an experiment spending one month saying hello to everyone he met. He made some interesting discoveries. And, he discovered that sometimes the people he might not normally acknowledge were the chattiest after he took the initial ...
makethesale.blogspot.com
Sales Talk: Selling in a Down Economy
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Tips, tricks, and industry talk about making the sale. Friday, October 3, 2008. Selling in a Down Economy. How do you sell when times are tight and people are nervous? A down economy creates an opportunity for smart salespeople to grow their business and even thrive. So, what can you do? Now is the time to take a hard look at your sales efforts and see how you can adjust your strategy to maximize opportunities. Here are 5 strategies to help you sell in a down economy:. 1 Maximize each lead. As many of yo...
makethesale.blogspot.com
Sales Talk: Yes, Go After Your Competitors' Customers
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Tips, tricks, and industry talk about making the sale. Wednesday, April 1, 2009. Yes, Go After Your Competitors' Customers. Is it proper etiquette to try and grab customers from your competitors during a recession? Any time is the right time to go after market share. Times are tough, right? How can you get your competition's customers to switch to you? Here are some dos and don'ts for keeping it classy while gaining more customers. DO continue your marketing efforts. DON'T target your competitors by name.
makethesale.blogspot.com
Sales Talk: How to Generate Good Leads
http://makethesale.blogspot.com/2009/02/how-to-generate-good-leads.html
Tips, tricks, and industry talk about making the sale. Friday, February 6, 2009. How to Generate Good Leads. Do you market a complex product or service? For instance, long term care insurance and annuities are complex products. It can be a lengthy process to present the need for these products, as well as explain the details of the products themselves. Or, do you sell an expensive product or service? To obtain qualified leads, a lead generation program should follow a few simple rules. 4 Less is more.
makethesale.blogspot.com
Sales Talk: What I've Learned From Old Navy
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Tips, tricks, and industry talk about making the sale. Thursday, December 18, 2008. What I've Learned From Old Navy. As direct marketers, we can learn a lot from retailers. In particular, retailers offer some excellent examples of how to conduct truly integrated direct marketing programs. By integrated, I mean, combining direct mail, email, Web, and other forms of media to create a seamless message, offer, and brand image for customers and prospects. Now, you may be thinking this all sounds great, but th...
makethesale.blogspot.com
Sales Talk: September 2008
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Tips, tricks, and industry talk about making the sale. Tuesday, September 23, 2008. The Power of Good Collateral Materials. I recently read an article that said "collateral materials don't sell for you." I agree that a brochure isn't going to pick up the phone and call a prospect, or email an estimate to a customer. Yet, I believe collateral materials can play an important role in making the sale happen. First, what do I mean by collateral? Build a strong image of your company in prospects' minds. You ma...
makethesale.blogspot.com
Sales Talk: December 2008
http://makethesale.blogspot.com/2008_12_01_archive.html
Tips, tricks, and industry talk about making the sale. Thursday, December 18, 2008. What I've Learned From Old Navy. As direct marketers, we can learn a lot from retailers. In particular, retailers offer some excellent examples of how to conduct truly integrated direct marketing programs. By integrated, I mean, combining direct mail, email, Web, and other forms of media to create a seamless message, offer, and brand image for customers and prospects. Now, you may be thinking this all sounds great, but th...
makethesale.blogspot.com
Sales Talk: August 2008
http://makethesale.blogspot.com/2008_08_01_archive.html
Tips, tricks, and industry talk about making the sale. Thursday, August 21, 2008. When was the last time you were "wowed" by a company's customer service? Are you still thinking? Can you even remember? Next month, I'm taking my son for a visit. I'm sure that one or more of my kids will eventually need braces. I will gladly give my business to Dr. Gregg. Are there ways to improve your customer service? Here are some tips to get you thinking:. Walk in the customer's shoes. Is the order process easy? Do som...
