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Insights that empower action - Alter Agents

At Alter Agents revealing the shopper truth is our passion. We use a fast iteration reporting process to obtain insights that empower action.

http://www.alteragents.com/

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Insights that empower action - Alter Agents | alteragents.com Reviews
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At Alter Agents revealing the shopper truth is our passion. We use a fast iteration reporting process to obtain insights that empower action.
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1 who we are
2 what we do
3 shopper stat
4 alter insights
5 ebook
6 it all
7 starts with
8 the right
9 questions
10 brands taking action
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Insights that empower action - Alter Agents | alteragents.com Reviews

https://alteragents.com

At Alter Agents revealing the shopper truth is our passion. We use a fast iteration reporting process to obtain insights that empower action.

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1

Magnetic Moments: Activating Promiscuous Shoppers

https://www.alteragents.com/magnetic-moments

Magnetic Moments: Activating Promiscuous Shoppers. Alter Agents lays out an argument that consumer need comes before brand identity. Market research, focused on metrics of loyalty and brand engagement, is missing the mark. Consumers think of what they need before they consider the brand. Brands must understand consumer needs and recognize that needs change with context. We present four solutions for re-orienting market research in the right direction.

2

Curated Consumption Pt. 1 of 3: Your Brand Means Something

https://www.alteragents.com/alter-insights/curated-consumption-pt.1

Curated Consumption Pt. 1 of 3: Your Brand Means Something. Your brand means something. Are you the one deciding what? By Mike Dickerson, Natalie Kakovitch, and Jeana Arter-Passy. Your brand means something. Are you the one deciding what? Millennial consumers, who grew up with the internet and quickly becoming the largest shopping generation, are accustomed to having everything at their fingertips. Need to know how many grams are in an ounce? Google. Need coffee or dinner? Door Dash. Need a ride? AirBnB&...

3

Why No Two Customer Journeys Are Alike

https://www.alteragents.com/alter-insights/why-no-two-customer-journeys-are-alike

Why No Two Customer Journeys Are Alike. How marketers can plan for the unexpected in the customer’s path to purchase. How marketers can plan for the unexpected in the customer’s path to purchase. JRR Tolkien had it right in. The Fellowship of the Ring. Now far ahead the Road has gone,. Now far ahead the Road has gone,. And I must follow, if I can,. Pursuing it with eager feet,. Until it joins some larger way. Where many paths and errands meet. Read Full Article Here. Food and Dining (2).

4

Shopper Stat

https://www.alteragents.com/shopper-stat

Shopper STAT gives you the power. Of intelligent shopper INSIGHT. Join your competitors and retailers in getting deep shopper insights with Alter Agents robust syndicated Shopper STAT CPG study. Understand how many shoppers are promiscuous in your category and with your brand. Learn the triggers that spur a promiscuous shopper to a decision. Compare your satisfaction and brand loyalty to your competition. See How We Provide Insights. Join your competitors and retailers in getting deep shopper insights wi...

5

Alter Agents | Blog

https://www.alteragents.com/blog

Are Your Insights Based on Hypothetical Research or Grounded in Actual Consumer Needs? To understand purchase decisions, marketers must identify an instant when the consumer’s circumstances and context align with the brand to create symbiosis. Consumer Insights as Alignment with Customer Needs. We often think of our customer’s relationship to our product category in isolation, removing crucial outside influences that may shape purchasing behavior. Consumer preferences are a bit more complicated. Incentiv...

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New Research Speakers Club. For people who've never spoken at a conference before! Come ye market researchers, statisticians, techies, data scientists, and data visualizers! Our club is run 100% by volunteers, people who want to give back to the industry they love. As such, we greatly appreciate these companies that have generously offered us meeting space. We thank you tremendously for your role in supporting new research speakers. Kantar TNS, Toronto host. ZappiStore, London Host. GFK, Boston Host.

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What are the criteria for becoming a member of Travel Talk? You must be at least 16 years old and a resident of the United States, United Kingdom or Canada. Please note that when you register to become a member you will be prompted to accept our Terms and Conditions. Is the personal information I provide kept private? Please be assured that your personal data is kept private and confidential and will not be passed onto any third parties. When will I receive my sign in details? To your address book. You c...

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A customized consulting approach to sales, marketing and growth strategy. From distribution to acquisition, or from Amsterdam to Austin or Auckland my approach is about mastering the shift (even if it’s a pivot) from one stage of business growth to the next. My specific approach is customized to your unique situation and goals and may include one, two or all of these engagement levels. Founder, Alter Agents. Phone (or in person) interviews with key stakeholders around key business challenges. Phone (or i...

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We are senior level consultants redefining research in the age of the promiscuous shopper. Guiding brands towards electrifying moments to positively charge consumers and expand your brand’s field of influence. As a team, Alter Agents is a community built on trust and independence, with unwavering commitment to creating flawless moments with our clients. Constant pursuit of excellence is in our company DNA and is what sparks our excitement and creativity. Let us measure your electrifying moments. The Alte...

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