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Glass Is Green

No matter what the color, glass is always 'green'. Saturday, April 24, 2010. A few final adjustments. After meeting the Prof, and as I am working on the final report, here are a few adjustments to the plan:. Reduced to only one - environment-friendliness - needs to be supported by data (which is available via LCA studies). This is going to be the only key differentiator to be used for promoting glass. 2 Simplified the 5-point positioning statement:. Plastic is more convenient, glass is not. According to ...

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Glass Is Green | amanjeev-marketing614.blogspot.com Reviews

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No matter what the color, glass is always 'green'. Saturday, April 24, 2010. A few final adjustments. After meeting the Prof, and as I am working on the final report, here are a few adjustments to the plan:. Reduced to only one - environment-friendliness - needs to be supported by data (which is available via LCA studies). This is going to be the only key differentiator to be used for promoting glass. 2 Simplified the 5-point positioning statement:. Plastic is more convenient, glass is not. According to ...

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Glass Is Green | amanjeev-marketing614.blogspot.com Reviews

https://amanjeev-marketing614.blogspot.com

No matter what the color, glass is always 'green'. Saturday, April 24, 2010. A few final adjustments. After meeting the Prof, and as I am working on the final report, here are a few adjustments to the plan:. Reduced to only one - environment-friendliness - needs to be supported by data (which is available via LCA studies). This is going to be the only key differentiator to be used for promoting glass. 2 Simplified the 5-point positioning statement:. Plastic is more convenient, glass is not. According to ...

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amanjeev-marketing614.blogspot.com

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Glass Is Green: The 4Bs data

http://amanjeev-marketing614.blogspot.com/2010/04/4bs-data.html

No matter what the color, glass is always 'green'. Monday, April 19, 2010. Thinking through the Bodies Beliefs Behaviors Bucks (Benefits) framework. Once I have this, the next 3 Bs should be easy. The last B of Bucks and Benefits can be addressed as:. Bucks - revenue stream for O-I based on additional 3% sale. Benefits - carbon footprint reduction of glass vs. plastic/aluminum (have some numbers on kgCo2 per average bottle in each packaging type). Continuing with the data search for the 1st B. The Brand ...

2

Glass Is Green: BP - Business Objective

http://amanjeev-marketing614.blogspot.com/2010/04/applying-bp-framework-business.html

No matter what the color, glass is always 'green'. Saturday, April 10, 2010. BP - Business Objective. The first step in the BP framework is to clearly and precisely define the Business Objective. Here are the 4 elements of the BP Business Objective:. Skill at glass R&D and processes plus customer relationship building. Increase market share of glass in the NAB segment in NA to 6% (from the current 3%). Subscribe to: Post Comments (Atom). A few final adjustments. Its all in the data. BP - Product of Glass.

3

Glass Is Green: Choosing a Business Objective

http://amanjeev-marketing614.blogspot.com/2010/04/choosing-business-objective.html

No matter what the color, glass is always 'green'. Friday, April 9, 2010. Choosing a Business Objective. If I was to sum up the process of my thinking:. Will be following up with greater detail this weekend on the step-by-step BP analysis. lot of catching up to do. Subscribe to: Post Comments (Atom). A few final adjustments. Its all in the data. Thinking of a NPO partnership. BP - Product of Glass. The Brand called Glass. The communication message - Glass v. Plastic. Your take on global warming?

4

Glass Is Green: Your take on global warming?

http://amanjeev-marketing614.blogspot.com/2010/04/your-take-on-global-warming.html

No matter what the color, glass is always 'green'. Wednesday, April 14, 2010. Your take on global warming? Now this topic could be opening a pandora's box or a can of worms - however we view it - it is clearly a contentious topic with differing opinions all over the world. And everyone claims to have "data" to support their argument. Why does this matter to my project? Just one of my string of thoughts as I proceed with the project. So, what is your view on this popular debate of our time and age?

5

Glass Is Green: The communication message - Glass v. Plastic

http://amanjeev-marketing614.blogspot.com/2010/04/communication-message-glass-v-plastic.html

No matter what the color, glass is always 'green'. Friday, April 16, 2010. The communication message - Glass v. Plastic. Hmmmm this does present an interesting challenge to the next stage of my Big Picture framework. Subscribe to: Post Comments (Atom). A few final adjustments. Its all in the data. Thinking of a NPO partnership. BP - Product of Glass. The Brand called Glass. The communication message - Glass v. Plastic. Your take on global warming? BP - Positioning Statement. BP - Marketing Objective.

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amanjeev-marketing614.blogspot.com

Glass Is Green

No matter what the color, glass is always 'green'. Saturday, April 24, 2010. A few final adjustments. After meeting the Prof, and as I am working on the final report, here are a few adjustments to the plan:. Reduced to only one - environment-friendliness - needs to be supported by data (which is available via LCA studies). This is going to be the only key differentiator to be used for promoting glass. 2 Simplified the 5-point positioning statement:. Plastic is more convenient, glass is not. According to ...

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