interactivemarketingtrends.blogspot.com
Interactive Marketing Trends: Manifesto For A New Agency
http://interactivemarketingtrends.blogspot.com/2009/08/manifesto-for-new-agency.html
Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery. Monday, August 10, 2009. Manifesto For A New Agency. From Giles Rhys jones. Good for inspiration for the Ogilvy Amsterdam office as well. Jukka, business designer in Taivas Ogilvy, Helsinki. First; people believe their own senses. Manife...
brandtarot.blogspot.com
thenewbrandtarotblog: July 2007
http://brandtarot.blogspot.com/2007_07_01_archive.html
Friday, 20 July 2007. There follows a topline write up of Juliana Xavier's write-up of her interview with Mark Earls). Is there any pressure on that people who are running the business? What are they promising as opposed to what are their competitors promises to people. He has also developed a circle of experts in food, drinking, tech, culture, who can give him really useful expertise on specific fields of knowledge: cultural experts, sanitarians, anthropologists, etc. Talking is really important; it...
brandtarot.blogspot.com
thenewbrandtarotblog: November 2007
http://brandtarot.blogspot.com/2007_11_01_archive.html
Friday, 2 November 2007. More rude book title action. This one is from John Parkin, formerly a copywriter at HHCL, now a spiritual retreat host in Tuscany - and an all round top bloke. I dont usually like new age self help type books but I really liked this one. It's not because of the swear word. But because it translates a very Eastern and traditional concept (letting go) into something living, modern and true-feeling :J. Subscribe to: Posts (Atom). Chris abraham 2.0. View my complete profile.
brandtarot.blogspot.com
thenewbrandtarotblog: Brand is for Beginner
http://brandtarot.blogspot.com/2007/10/brand-is-for-beginner.html
Monday, 8 October 2007. Brand is for Beginner. Hello blog reader, I have sinned; it's been 3 weeks since my last post. Sorry it's been so quiet. mostly because my life hasnt been. All the action by the way is over at greenormal. In the run up to my new book launching:. I dont know about you but I expect a college logo to look something like the badge on a school blazer. And it really wouldnt matter to me if they had a 'better one'. I expect a university ad to feature a picfture of an ex student g...Educa...
brandtarot.blogspot.com
thenewbrandtarotblog: Is Facebook a waste of Time?
http://brandtarot.blogspot.com/2007/09/is-facebook-waste-of-time.html
Tuesday, 11 September 2007. Is Facebook a waste of Time? That's how it is being billed to employers, who are increasingly blocking access. He said that loss of productivity was proving a "major headache" for firms. bbc news(2). What if they launched something in that setting - would they need to go home to view it? I did a search on Facebook for Mike Huss and (unless he is the Michael Huss listed as having no friends! 19 September 2007 at 02:37. Subscribe to: Post Comments (Atom). Chris abraham 2.0.
digicynic.wordpress.com
How to sell better work | Digicynic
https://digicynic.wordpress.com/2010/07/28/how-to-sell-better-work
It's not rocket science. How to sell better work. How to sell better work. July 28, 2010. Clients. They just don’ get it, do they? They really don’t understand (Insert: what good work is / social media / the Internet / whatever your new frustration is)”. How many times do we hear that? It seems that if clients don’t embark on super innovative and mega cool new campaigns is down to the fact that they are afraid of taking risks or simply refuse to change. Http:/ www.maryportas.com/. But back to Mary. I...
digicynic.wordpress.com
10 indispensable apps for advertising chaps | Digicynic
https://digicynic.wordpress.com/2010/01/27/10-indispensable-apps-for-advertising
It's not rocket science. 10 indispensable apps for advertising chaps. 10 indispensable apps for advertising chaps. January 27, 2010. Having been forbidden from using an Iphone during my Nokia time at WK, I’ve been busy catching-up with this little technologic jewel. I don’t think I’ve been blown away by technology since the first time I accessed the Internet, 12 years ago. 1/ A to-do app to get organised. I now have separated lists of things to do for work and home, assigned by projects (i.e. cli...I als...
adfundal.wordpress.com
Advertising should be all or nothing ---- Go Big or Go Home | Advertising should be all or nothing | Page 2
https://adfundal.wordpress.com/page/2
Advertising should be all or nothing —- Go Big or Go Home. NAVTEQ Location Point Advertising – Now Available In Europe. I am very proud to be involved with this. At a time when marketing budgets are being cut and funding for new projects is being withdrawn, NAVTEQ have developed and launched a product which advertisers have been crying out for – In short, brands can now communicate with their current/potential customers on a location specific AND interactive basis. It’s been a good few weeks for NAVTEQ.
adfundal.wordpress.com
The real Blyk story | Advertising should be all or nothing ---- Go Big or Go Home
https://adfundal.wordpress.com/2009/05/14/the-real-blyk-story
Advertising should be all or nothing —- Go Big or Go Home. The real Blyk story. In the past 24 hours I have read two pieces of horrendously incorrect information from people who should know far better. The first is that Blyk was allegedly closing its UK operation, this is absolutely FALSE – The story seems to have been first published by NMA and as JMac rightly states in his piece. Offering clarity, this seems to be the latest in a long string of events whereby the industry tries to kill itself. We ran a...
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