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Analyze Your Customers | Just another WordPress.com weblog

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1

Analytics Key for E-Marketers | Analyze Your Customers

https://analyzeyourcustomers.wordpress.com/2008/08/15/analytics-key-for-e-marketers

Analytics Key for E-Marketers. August 15, 2008 at 7:38 pm. As a self-proclaimed data geek, I always get a kick about learning about unexploited opportunities to reap the benefits of data-mining. I salivate about the potential to make an impact using tools that haven’t been used before. I truly do get excited when I see an opportunity to generate new sales simply by obtaining a better understanding of customers’ wants and needs. He also said that companies should mine their databases to learn what custome...

2

Analyze Your Customers | Just another WordPress.com weblog | Page 2

https://analyzeyourcustomers.wordpress.com/page/2

The Right Time for Marketing Analytics. You know that we’re firm believers in using analytics for more effective direct marketing. More folks are becoming believers along with us these days. Why? I’ve been reading a lot of articles on this topic, and today I found one that really resonated with me. It’s by Neil Mason of ClickZ Network. In his article, “Why the Planets are Aligned for Analytics,”. Neil gives us his post-analysis of the recent eMetrics Marketing Optimization Summit in San Francisco. Every ...

3

Watch out for those Gamma Women! | Analyze Your Customers

https://analyzeyourcustomers.wordpress.com/2008/08/05/watch-out-for-those-gamma-women

Watch out for those Gamma Women! August 5, 2008 at 3:50 pm. There’s another new segment for us direct marketing practitioners to target: The Gamma Women. 8220;Gamma women share and exchange information, ideas, opinions, contacts and recommendations with their wide-reaching network using multiple media and channels of communication. This is in sharp contrast to the ‘. A top down model of selectively passing along information. While a Gamma ’. This quote from an EarthTimes article. The traits of this newly...

4

Case Study: Walgreens and Behavioral Targeting | Analyze Your Customers

https://analyzeyourcustomers.wordpress.com/2008/10/09/case-study-walgreens-and-behavioral-targeting

Case Study: Walgreens and Behavioral Targeting. October 9, 2008 at 4:29 pm. It’s pretty tough right now to be a retailer. The economy is limping along. The Walmarts of the world are bringing prices down and changing customer expectations every day. Smart retailers need to use all of the tools at their disposal to get more customers and sell more stuff. This article about Walgreen’s coupon strategies, brought to us by DM News caught my eye: Walgreens’ in-store BT strategy hits the mark. Egan said that in-...

5

Nancy Arter | Analyze Your Customers

https://analyzeyourcustomers.wordpress.com/author/nancyarter

Analysis versus Good, Old-Fashioned Creative Gut Feeling. I really enjoyed a recent post I found on the Precision Marketing online magazine. Jenny Hoffbrand discusses Ian Ayres new book called Super Crunchers. Oftentimes, we see really savvy direct marketers get so tied up in the day-to-day that they forget the value of predictive analytics. And, they go immediately to their gut feelings on what population to use in the upcoming direct mail campaign or what a certain segment consists of when they cre...

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rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: Information on Using Coupons

http://rrwdatabasemarketing.blogspot.com/2008/06/information-on-using-coupons.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Wednesday, June 18, 2008. Information on Using Coupons. I came across this article today in this months' issue of Canada's "Direct Marketing Directives": Dispelling coupon redemption myths. Short-term expirations drive immediate sales. How can you develop a program...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: Email Marketing to the Millenials

http://rrwdatabasemarketing.blogspot.com/2009/05/email-marketing-to-millenials.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Thursday, May 14, 2009. Email Marketing to the Millenials. Understanding generational differences and what it means to marketers is a topic that continues to fascinate me. See this article from B2B Magazine, called Marketing to Millenials. Instead of asking how Gen...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: December 2008

http://rrwdatabasemarketing.blogspot.com/2008_12_01_archive.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Tuesday, December 30, 2008. Case Study: Sweepstakes and Mobile Marketing. Well, now they're jumping into Mobile Marketing, and with a vengeance. My opinion: when PCH decides to use a new channel, it's probably time for all direct marketers to take note and lear...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: October 2008

http://rrwdatabasemarketing.blogspot.com/2008_10_01_archive.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Monday, October 27, 2008. Case Study: Using Analytics to Identify Business Opportunities. Today's case study comes to us from Sigma Marketing Group,. Retain and expand existing business;. Because of Rochester’s rich history of thriving high-tech companies, GR...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: November 2008

http://rrwdatabasemarketing.blogspot.com/2008_11_01_archive.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Monday, November 17, 2008. Should the USPS Change its Delivery Schedule? I thoroughly enjoyed this article. Specifically, each expert discusses ramifications of the USPS cutting a day of mail service—cutting delivery from 6 times each week, to only 5. Mr Burrus is ...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: January 2009

http://rrwdatabasemarketing.blogspot.com/2009_01_01_archive.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Monday, January 12, 2009. Small Businesses Concerned with Economy. For some reason, this article. The survey found that 66.4% of small business owners have been affected for. The worse by the recession - and that a full 80% see the economic crisis as the. I'm mad&#...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: Should the USPS Change its Delivery Schedule?

http://rrwdatabasemarketing.blogspot.com/2008/11/should-usps-change-its-delivery.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Monday, November 17, 2008. Should the USPS Change its Delivery Schedule? I thoroughly enjoyed this article. Specifically, each expert discusses ramifications of the USPS cutting a day of mail service—cutting delivery from 6 times each week, to only 5. Mr Burrus is ...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: More US Postal Service News

http://rrwdatabasemarketing.blogspot.com/2009/01/more-us-postal-service-news.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Tuesday, January 6, 2009. More US Postal Service News. I can't believe that my first blog of the new year ends up being about the US Postal Service. Gee, I guess I AM a direct marketing geek. In November, I posted on a similar topic. I guess it's no surprise that c...

rrwdatabasemarketing.blogspot.com rrwdatabasemarketing.blogspot.com

RRW Consulting's Direct Marketing Blog: Small Businesses Concerned with Economy...

http://rrwdatabasemarketing.blogspot.com/2009/01/small-businesses-concerned-with-economy.html

RRW Consulting's Direct Marketing Blog. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it here! Monday, January 12, 2009. Small Businesses Concerned with Economy. For some reason, this article. The survey found that 66.4% of small business owners have been affected for. The worse by the recession - and that a full 80% see the economic crisis as the. I'm mad&#...

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Analyze Your Customers | Just another WordPress.com weblog

Case Study: Walgreens and Behavioral Targeting. It’s pretty tough right now to be a retailer. The economy is limping along. The Walmarts of the world are bringing prices down and changing customer expectations every day. Smart retailers need to use all of the tools at their disposal to get more customers and sell more stuff. This article about Walgreen’s coupon strategies, brought to us by DM News caught my eye: Walgreens’ in-store BT strategy hits the mark. Egan said that in-store promotions, currently ...

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