pajamamarket.com
101 reasons for your small business to have a blog
http://www.pajamamarket.com/pajama_market_small_busin/2006/09/101_reasons_for.html
101 reasons for your small business to have a blog. By Brian Brown ( follow me on Twitter. September 19, 2006. Tons of repeat traffic. Google will love you. Become an authority in your field. Receive testimonials through the comments. Answer common email questions so everyone can see them. Syndication through automatic emails. Never call a web designer to update your content. Gets links from tons of other websites. Taste del.icio.us. Get indexed by Technorati. Get searched by Google Blog Search. It will ...
lifeismarketing.com
Life is Marketing: Testing the Power of Word of Mouth Marketing
http://www.lifeismarketing.com/2008/02/testing-power-of-word-of-mouth.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Wednesday, February 27, 2008. Testing the Power of Word of Mouth Marketing. So, we know this is a blog about marketing, and we know that word-of-mouth marketing is the most powerful kind of marketing. So I'd like to put that to a small test. If you can help these kids, I'd appreciate it...
lifeismarketing.com
Life is Marketing: Oreo Dips into Mall Marketing
http://www.lifeismarketing.com/2008/07/oreo-dips-into-mall-marketing.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Monday, July 28, 2008. Oreo Dips into Mall Marketing. Just came across this great video of an in-mall marketing campaign that Oreo ran. Take a look:. I'm not a big fan of a lot of the "interruption advertising" schemes people try, but this one is beautiful. Here's why:. Posted by Jim Tobin.
lifeismarketing.com
Life is Marketing: What if your brand changed, and you couldn't do anything about it?
http://www.lifeismarketing.com/2008/06/what-if-your-brand-changed-and-you.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Monday, June 16, 2008. What if your brand changed, and you couldn't do anything about it? Smokestacks offer a simple lesson in brand building that the auto giant Hummer is now painfully aware of. An H1, for about six months. Is at an all time low. GM is even openly talking about sellin...
lifeismarketing.com
Life is Marketing: 10 Most Ironic Ads of All-Time
http://www.lifeismarketing.com/2009/07/10-most-ironic-ads-of-all-time.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Sunday, July 12, 2009. 10 Most Ironic Ads of All-Time. I know, it's been a while. Sorry, I've been busy feeding my other blog on social media marketing. But this post by the Consumerist is too funny not to share. Called the " Top 10 Ironic Ads of All Time. Posted by Jim Tobin. No need to c...
lifeismarketing.com
Life is Marketing: TV may no longer have seasons
http://www.lifeismarketing.com/2008/02/tv-may-no-longer-have-seasons.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Monday, February 25, 2008. TV may no longer have seasons. It started with shows like Survivor, Big Brother and the Amazing Race. Not just the reality TV business, but the lines between the TV season and the land of re-runs are getting, well, a bit dirty. A lot is changing in advertising an...
lifeismarketing.com
Life is Marketing: June 2008
http://www.lifeismarketing.com/2008_06_01_archive.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Monday, June 16, 2008. What if your brand changed, and you couldn't do anything about it? Smokestacks offer a simple lesson in brand building that the auto giant Hummer is now painfully aware of. An H1, for about six months. Is at an all time low. GM is even openly talking about sellin...
lifeismarketing.com
Life is Marketing: August 2008
http://www.lifeismarketing.com/2008_08_01_archive.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Tuesday, August 19, 2008. Is Anyone Else Concerned About Owing $9.5 Trillion? And there are TENS of trillions more that we owe people in promised Medicare, Social Security, etc. There's a new movie coming out on Thursday, called I.O.U.S.A. Posted by Jim Tobin. Links to this post. Spot Runn...
lifeismarketing.com
Life is Marketing: Tom Cruise Has (Allegedly) Lost His Ever-Lovin' Mind
http://www.lifeismarketing.com/2008/02/tom-cruise-has-allegedly-lost-his-ever.html
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan and Partners. Friday, February 8, 2008. Tom Cruise Has (Allegedly) Lost His Ever-Lovin' Mind. Whoa I'm surprised he's not wearing a red cape and blue tights, leaping tall buildings. His last good acting job was Risky Business. In this he's just acting delusional. I mean, allegedly. Posted by Jim Tobin.
SOCIAL ENGAGEMENT