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The Qualitative Research Blog: Air carriers, Down-grade benefits, & customer delight…

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Oct 22, 2006. Air carriers, Down-grade benefits, and customer delight…. Last week Jet Airways. So was this a mistake or was it sent intentionally? Well honestly I do not know. Though I knew that…. As a customer I was delighted. As a customer I was still. Another air carrier that has successfully created such subtle yet important differentiators in their ser...

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The Qualitative Research Blog: February 2009

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Feb 20, 2009. Lost amidst a 1000 windows! We live in strange times…. We sms while dining…eat while watching tv…read, check mail while in a meeting…catch up with friends on chat while at work …take our cell phone with us to sleep…some of us even take it to shower! Anything. Linda Stone calls it a state of. 8216;continuous partial attention’. That consumer&#8...

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The Qualitative Research Blog: July 2009

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Jul 2, 2009. The impact of mergers on Qual Research : Bricolage to standardisation. Earlier this year Martin Sorrell won his latest battle when the merger was announced between TNS and RI, an event that seemed to indicate a growing trend: the creation of market research behemoths. The effect of restructuring. Susan Abbott, of Canada-based Abbott Research an...

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The Qualitative Research Blog: March 2009

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Mar 9, 2009. Brands : Making a promise and keeping it too! Let’s play a guessing game…. We have an international youth brand. They say - they are committed to designing products and marketing programs that reflect creativity. And the desire to constantly challenge the status quo. Their positioning - Celebrate Individuality in Sport an. They wanted to make a...

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The Qualitative Research Blog: April 2009

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Apr 7, 2009. Two is company, three is …? A while ago I got thinking about the number three. It’s recurring occurrence in myths and symbols. The genie grant you three wishes? A winner’s podium have three places? Hinduism and Christianity both have a holy. Japanese mythology have three monkeys? Freud talk about three ego states – id, ego and super ego? In thi...

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The Qualitative Research Blog: December 2008

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Dec 30, 2008. The Culture of Service. Its been awfully long and hope some of you are still here :). Sometime back an acquaintance asked me to put together my thoughts on 'service'.what customers expect.what retailers do, don't do and perhaps should do. I was reminded of some of the strange.contrasting experiences I've had. Whether you are a low frill brand ...

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The Qualitative Research Blog: November 2007

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Nov 3, 2007. Boring is Normal…. A couple of weeks ago, in response to a call from a friend who asked me how I am doing…my reply was ‘I am just so bored’. Do you think we are all a little too bored…too often these days? Whenever I talk to any of my friends, boredom somehow crops up in every conversation. We spoke at length about boredom that day…. Is ‘...

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The Qualitative Research Blog: October 2009

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Oct 29, 2009. The discounted customer experience - Bathroom Blogfest 2009. The bathroom blogfest started a couple of years ago with - a bunch of global women bloggers narrating their good…bad…and ugly experiences around restrooms. The theme this year is a bit more inclusive - ‘Flushing the Recession and Plunging into Forgotten Spaces.’. That time was one th...

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The Qualitative Research Blog: May 2009

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. May 15, 2009. Digital Media – is destination the over-riding decision? Some such spiel by a digital media ‘expert’ typically leads to a flight (I don’t how to get on to this social media space and so I’ll just stand back and watch) or fight (let me find out the most popular social media tool and create a page there) response. Happened via Second Life. A...

onqualitativeresearch.blogspot.com

The Qualitative Research Blog: July 2007

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The Qualitative Research Blog. On what goes on behind the one way mirror.stories about qual research and more. Zeitgeist - 'the spirit of our times'. Jul 23, 2007. Flavor of the season – treating research tools as buzzwords. Creeping back into the routine of reading blogs, I chanced upon Mack’s post on - Walking the Social Media utility/hype line. In which he talks about the ‘hot toy (tool) of the week’ in the social media space. So where in lies the problem? And I second that! Links to this post. You ca...