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Marketing Inside: June 2007

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Enter your search terms. Sunday, June 17, 2007. Is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy as a Key Part of the General Corporate Strategy. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and the competition in the market arena for success.

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Marketing Inside: Product

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Enter your search terms. Thursday, July 19, 2007. The product (or service) is the centerpiece of the marketing mix. Whether it's a life insurance policy, a washing machine, or a broadband Internet service, the product is the company's offer to customers. That offer includes physical aspects as well as the less tangible elements, such as warranties, option choices, and after-sales service. Thus, the product is the entire package you offer to customers. 8226; Form. Size, shape, physical structure. 8226; De...

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Marketing Inside: Place

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Enter your search terms. Thursday, July 19, 2007. Place refers to the point of sale and distribution of the product or service. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. Place may be a retail store, a national distributor network, an e-commerce Web site, or a direct mail catalog. Subscribe to: Post Comments (Atom). Integrated Marketing Communication (IMC). Sometimes good, sometimes bad. Just like You, right?

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Marketing Inside: Integrated Marketing Communication (IMC)

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Enter your search terms. Tuesday, July 17, 2007. Integrated Marketing Communication (IMC). With people receiving so many messages from so many sources, managers face a new challenge: producing a consistent brand message at each customer touch point. The answer to this challenge is a strategic process generally known as integrated marketing communications (IMC). The American Marketing Association suggests that IMC is “. 8221; This concept includes many online and offline marketing channels. Online mar...

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Management Inside: Management Style

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Thursday, June 28, 2007. Various management styles can be employed dependent on the culture of the business, the nature of the task, the nature of the workforce and the personality and skills of the leaders. This idea was further developed by Robert Tannenbaum and Warren H. Schmidt (1973) who argued that the style of leadership is dependent upon the prevailing circumstance; therefore leaders should exercise a range of leadership styles and should deploy them as appropriate. Posted by Bramasto Ari Wibowo.

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Management Inside: June 2007

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Thursday, June 28, 2007. Various management styles can be employed dependent on the culture of the business, the nature of the task, the nature of the workforce and the personality and skills of the leaders. This idea was further developed by Robert Tannenbaum and Warren H. Schmidt (1973) who argued that the style of leadership is dependent upon the prevailing circumstance; therefore leaders should exercise a range of leadership styles and should deploy them as appropriate. Posted by Bramasto Ari Wibowo.

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Management Inside: Management by Objectives

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Monday, June 18, 2007. Management by Objectives (MBO). Is a process of agreeing upon objectives within an organization so that management and employees agree to the objectives and understand what they are. Management By Objectives term was first popularized by Peter Drucker in 1954 in his book '. The Practice of Management. MBO is often achieved using set targets. MBO introduced the SMART. Criteria: Objectives for MBO must be SMART (. Posted by Bramasto Ari Wibowo. Subscribe to: Post Comments (Atom).

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Management Inside: Crisis Management

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Tuesday, July 24, 2007. In business there are three main types of crisis:. 8226; Financial crisis - short term liquidity or cash flow problems; and long term bankruptcy problems. 8226; Public relations crisis - More commonly called "crisis communications," negative publicity that could adversely affect the success of the company. If prevention has not been successful, then the following six steps should be undertaken immediately:. 8226; Do an objective assessment of the cause(s) of the crisis. If it is a...

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Management Inside: Management Effectiveness

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Sunday, June 17, 2007. In management, the ultimate measure of management's performance is the metric of management effectiveness which includes:. Or how well management's plans are carried out by members of the organization. Or how effectively management communicates and translates the vision and strategy of the organization to the members. Or how well management gives assignments and communicates instructions to members of the organization. Posted by Bramasto Ari Wibowo. Google Ads and Search.