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Skip to main content. Adj): able to express thoughts, ideas, or feelings clearly and coherently. Articulate brands are engaging, easy to understand, and tell good stories. They speak to customers in just the right way and help them connect to businesses and make decisions more easily. Ultimately, articulate brands foster loyal and enthusiastic customers. We help build articulate brands. Positioning, messaging, and naming are the building blocks of articulate brands.

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Stephen Birkhold

1406 She●●●●●●●●Dr. East

Se●●le , WA, 98112

US

1.20●●●●6201
bi●●●●●●@hotmail.com

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Stephen Birkhold

1406 She●●●●●●●●Dr. East

Se●●le , WA, 98112

US

1.20●●●●6201
bi●●●●●●@hotmail.com

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Home | articulatebrands.com Reviews

https://articulatebrands.com

Skip to main content. Adj): able to express thoughts, ideas, or feelings clearly and coherently. Articulate brands are engaging, easy to understand, and tell good stories. They speak to customers in just the right way and help them connect to businesses and make decisions more easily. Ultimately, articulate brands foster loyal and enthusiastic customers. We help build articulate brands. Positioning, messaging, and naming are the building blocks of articulate brands.

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articulatebrands.com articulatebrands.com
1

About

http://www.articulatebrands.com/Pages/About.aspx

Skip to main content. I’ve worked my entire career in consumer marketing at companies including Nestle and Microsoft and a number of highly-regarded agencies. At Nestle, I learned classic consumer packaged goods marketing: new product development, test markets, distribution, promotions, and advertising on brands including. I also spent two years in strategic planning, where I discovered the immense value of deep consumer understanding and insights to virtually all aspects of marketing.

2

Positioning

http://www.articulatebrands.com/Pages/Positioning.aspx

Skip to main content. Is your story one they want to hear. Or the one you want heard? A thoughtful positioning is the foundation of an articulate brand. It's the answer to question every customer asks: "What's in it for me? And why you rather than them? Your positioning tells customers what they can expect from you and how you differ from their alternatives.

3

Great brief reads

http://www.articulatebrands.com/Pages/Greatbriefreads.aspx

Skip to main content. Great opinions and points of view. I Won't Hire People Who Use Poor Grammar. Here's Why. (. What Data Can't Tell You About Customers (. Are You Solving the Right Problem? Sad when a brand forgets its identity and damages its integrity. Supermarket Chain Blasted For Selling Pre-Peeled Bananas Wrapped In Plastic.

4

Messaging

http://www.articulatebrands.com/Pages/Messaging.aspx

Skip to main content. Are your customers paying attention. Or passing you by? Of articulate brands. Messaging is the. Effective messaging conveys a brand or product benefit in a way that's clear, engaging, and memorable. It's what motivates your customers to pay attention to your story, because it's one created specifically for them and makes the benefits of buying your brand or product crystal clear.

5

Naming

http://www.articulatebrands.com/Pages/Naming.aspx

Skip to main content. Names aren't marketing expenses. Is the acquisition of a fixed asset that. Is anticipated to have. A long life of use. Before it has to be replaced or repaired.". Articulate names help customers understand brands with less effort. They convey just what customers need to know to explore your brand and make informed decisions. Is straightforward, thorough, and flexible. Please note that many of these names were developed by me or under my direction while working at other companies.

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Skip to main content. Adj): able to express thoughts, ideas, or feelings clearly and coherently. Articulate brands are engaging, easy to understand, and tell good stories. They speak to customers in just the right way and help them connect to businesses and make decisions more easily. Ultimately, articulate brands foster loyal and enthusiastic customers. We help build articulate brands. Positioning, messaging, and naming are the building blocks of articulate brands.

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Training and Development Courses. Write a Business Plan. Small business marketing support. Are you a small or medium sized businesses who needs a bit of help finding new customers? If the answer is yes, then perhaps we can help. Like you, Articulate is a small company so we understand how important it is to find a supplier who is flexible and keen on price. Here at Articulate we have a wealth of experience in all aspects Marketing including:. So you can find out how your business marketing.

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Specializing in Small-Government Candidates and Issues. From internal positioning to "The Decision" to full-blown campaigns, if you are serious about getting elected, I can help you:. Just click the "Contact" button to the left and tell me what you have in mind!

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What am I trying to say? How do I convey our. Greatness so they get. How do I get my sales. Presentations to actually sell? How do I design a video or. A website that just rocks. How do I make 'em believers. How do I produce events that. How can I make my staff. Training effective but still fun? More Questions Worth Asking. Big ideas and spot-on storyline creation fires up your value. Articulate your greatness ). B2b marketing refinement sharpens your unique brand essence. Jump out from the crowd ).

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Dignified explanations, rants and commentaries for those 40 years-old about marketing trends. technology and all the other online stuff we need to know but still don't completely understand. Web product demos: What NOT to do? May 5, 2008, 6:50 pm. A truly successful hi-tech product launch needs media and communication assets that balance functionality, backed by a web demo that outlines clear benefits that justify the investment for the ultimate buyer. Tradeshows: Can I launch a brand there? Because they...

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The Articulate Child

Musings, suggestions, and opinions on raising an articulate child from a PhD and father of two. I don't want to snuggle with daddy. Posted by ArticulateDad @ 7:11:00 AM. Links to this post. Parts of a word. Here's another word game you can play, similar to What shall we name? That I wrote about yesterday. Start easy, then build up from there. Come up with a common word part or word root, like -berry. Then, ask your child to help you come up with all the words you can think of that include that part:.