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Interpretation for fun and profit
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Artificial Simplicity: Service Economy Anxiety, pt II or how we complain now
http://artificialsimplicity.blogspot.com/2011/04/service-economy-anxiety-pt-ii-or-how-we.html
Interpretation for fun and profit. Wednesday, April 20, 2011. Service Economy Anxiety, pt II or how we complain now. Our uneasiness about our nation’s long shift to service economy has spun off a number of cultural expressions. A few examples I cited in the last post were related to our attempt to hold onto the myths and values of the skilled trades even as they become marginalized in the nation's economic life. All the airlines suck of course. As do all the telecoms. And all the cable companies. Older g...
Artificial Simplicity: September 2011
http://artificialsimplicity.blogspot.com/2011_09_01_archive.html
Interpretation for fun and profit. Monday, September 5, 2011. Why predictions are almost as boring as nostalgia or conversations I try to avoid. The interminable news coverage of last week's dark anniversary reminded me that back when I lived in NYC, the conversation I most tried to avoid was on the subject of whether New York City was getting better or worse. Nowadays, the conversation I most try to avoid. And how all our relationships on-line are more superficial than they used to be while- on the othe...
Artificial Simplicity: October 2009
http://artificialsimplicity.blogspot.com/2009_10_01_archive.html
Interpretation for fun and profit. Saturday, October 17, 2009. Why strat/plan is more like nursing than doctoring these days or a different defense of listening. Saw a great show on the growing Nursing Crisis on NOW. The other night. Now comes at the end of a series of newsweekly shows (Greater Boston, McLaughlin Group, Washington Week) that generally occupies the attention of my media junky. I don’t think this shift from big top-down thinking to continual ongoing vigilance is unique to our plannin...
Artificial Simplicity: July 2009
http://artificialsimplicity.blogspot.com/2009_07_01_archive.html
Interpretation for fun and profit. Thursday, July 2, 2009. The Media Lab explores the future of storytelling. Had a fascinating and fortuitous chat yesterday with my Acela seatmate, who turned out to be Frank Moss, Director of the MIT Media Lab. He told me that, among all kinds of other characteristically cool projects, they were also developing a research area around the future of storytelling. Exploring multi-platform and/or transmedia and/or buzz-word of your choice ways of telling stories. For one th...
Artificial Simplicity: Service economy anxiety pt III, or good help is hard to understand
http://artificialsimplicity.blogspot.com/2011/04/service-economy-anxiety-pt-iii-or-good.html
Interpretation for fun and profit. Monday, April 25, 2011. Service economy anxiety pt III, or good help is hard to understand. But the richest and most dynamic cultural expressions are often produced by artists and writers who intuitively tap into this underlying anxiety as a source for their work. I think I first noticed the popular expression of this anxiety in Louis CK's now famous "Everything's amazing and nobody's happy." riff on Conan ( here. I saw the indomitable Edie Falco pretend to be a restaur...
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Equation Blog: January 2008
http://equationresearch.blogspot.com/2008_01_01_archive.html
Wednesday, January 23, 2008. 2007 Market Trends Report. 2007 Market Research Trends:. Market Research and Metrics. Key findings examined in this report include:. Companies are shifting their preferences and budgets away from traditional advertising and toward integrated marketing programs. While both agencies and brands feel that clients are more likely to drive demand, brands’ belief that clients drive demand is more pronounced. Posted by Equation Research. Subscribe to: Posts (Atom). Send us a note.
Equation Blog: Mobile Web Usage Study
http://equationresearch.blogspot.com/2009/10/mobile-web-usage-study.html
Tuesday, October 27, 2009. Mobile Web Usage Study. Equation was recently commissioned by Gomez Inc. To conduect a study of Mobile Internet users. We talked to over 1000 consumers who access the web using their mobile phone and the results show that their is a lot of room to improve on consumers' mobile Internet usage experience. You can download the full report here. And here are some of the key findings. More than half of mobile web users are unlikely to return to a website that they had trouble accessi...
Equation Blog: February 2008
http://equationresearch.blogspot.com/2008_02_01_archive.html
Wednesday, February 6, 2008. PAUL SOLDERA - INSIGHT BY DESIGN. Below is a link to Paul Soldera's blog called Insight By Design ( http:/ insightbydesign.blogspot.com. Paul worked for a large "boutique" marketing research and consulting firm in NYC up until a few months ago. He's a really bright guy and his blog has lots of great information. Check it out. Posted by Equation Research. Below is some info on a blog conference in NYC on April 4. It's $350 registration, see CK's blog entry for more information.
Equation Blog: November 2008
http://equationresearch.blogspot.com/2008_11_01_archive.html
Monday, November 3, 2008. Value Meal Marketing Invaluable for Restaurants. Check out the great article by Kenneth Kein (khein@brandweek.com). Subway's $5 Footlong, McDonald's Dollar Menu and Outback's $9.99 "Steak the way you crave it" are among the deals that are keeping the restaurant industry in the black, per a new report from the NPD Group. Regardless, value menus help stop the hemorrhaging, Paul said. "Absolutely we've seen this work in the past. That's no surprise. In past recessions, ...Either wa...
Equation Blog: July 2009
http://equationresearch.blogspot.com/2009_07_01_archive.html
Thursday, July 16, 2009. Making a difference for Myrtle Beach. We spend a lot of time thinking about ways to make research truly actionable and how insights can make a real-world impact on a client’s business. And while much of the work we do provides important information and guidance, it’s not every day that we can see (and quantify) the direct economic results of research - as was the case in a recent project for Myrtle Beach. Were eye opening to say the least. Referencing the data from our study,...
Equation Blog: April 2008
http://equationresearch.blogspot.com/2008_04_01_archive.html
Wednesday, April 16, 2008. Pop Culture Pulls in Major Bucks. By David Lieberman, USA TODAY. Entertainment and sports heroes had only a so-so year in 2007 if you look at traditional. Yardsticks such as sales of tickets and discs. But their appeal as pop culture icons was stronger than ever, judging by sales of clothing, book bags, games, toys, food packaging and other goods emblazoned with licensed names and likenesses. List of the top 100 licensing companies. And Wall-E —. About 44% of cash spent on lice...
Equation Blog: Making a difference for Myrtle Beach
http://equationresearch.blogspot.com/2009/07/making-difference-for-myrtle-beach.html
Thursday, July 16, 2009. Making a difference for Myrtle Beach. We spend a lot of time thinking about ways to make research truly actionable and how insights can make a real-world impact on a client’s business. And while much of the work we do provides important information and guidance, it’s not every day that we can see (and quantify) the direct economic results of research - as was the case in a recent project for Myrtle Beach. Were eye opening to say the least. Referencing the data from our study,...
Equation Blog: October 2009
http://equationresearch.blogspot.com/2009_10_01_archive.html
Tuesday, October 27, 2009. Mobile Web Usage Study. Equation was recently commissioned by Gomez Inc. To conduect a study of Mobile Internet users. We talked to over 1000 consumers who access the web using their mobile phone and the results show that their is a lot of room to improve on consumers' mobile Internet usage experience. You can download the full report here. And here are some of the key findings. More than half of mobile web users are unlikely to return to a website that they had trouble accessi...
Equation Blog: The real originators of social networking?
http://equationresearch.blogspot.com/2009/05/real-originators-of-social-networking.html
Wednesday, May 20, 2009. The real originators of social networking? Maybe not, but I think Coleman is on the money with this new campaign. Great idea and they were able to pull off the message that Coleman invented social networking without coming off as arrogant. This works for Coleman mostly because they are staying true to what the brand really stands for and what it means to people. It’s also nice that their core products don’t get lost in the mix. 8221; mentality, but misguided attempts can easily d...
Equation Blog: Equation's leap into the world of social media
http://equationresearch.blogspot.com/2009/09/equations-leap-into-world-of-social.html
Tuesday, September 29, 2009. Equation's leap into the world of social media. As noted in our 2009 Marketing Industry Trends Study. Social media is here to stay; as the large majority of brands and advertisers are currently implementing SM or planning to in the near future. Entering the world of Web 2.0 - Where to start? How to best engage a B2B audience? The solution was to put a unique twist on the Marketing Industry Trends study that Equation runs each year. In previous years, we would create the q...
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artificialsimplicity.blogspot.com
Artificial Simplicity
Interpretation for fun and profit. Thursday, June 7, 2012. At my first job at. S- , I had my own office. This was more an accident of history than a sign of my ability or promise. The floor plan had been designed in the pre-cubicle days and still arranged along the terms of more traditional hierarchies, with glass enclosed spaces along the perimeter, and a warren of various sized spaces in the interior to which the staff navigated through narrow hallways the color of a damp concrete. My office was around...
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