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Annette GannonIMC 619: Emerging Media and the Market
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IMC 619: Emerging Media and the Market
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Annette Gannon | asgannon.wordpress.com Reviews
https://asgannon.wordpress.com
IMC 619: Emerging Media and the Market
asgannon.wordpress.com
How Gatorade Turned Slow Sales Around with In-Game Advertising | Annette Gannon
https://asgannon.wordpress.com/2014/09/17/gatorade-in-game-advertising
IMC 619: Emerging Media and the Market. How Gatorade Turned Slow Sales Around with In-Game Advertising. In recent years, Gatorade has paired up with sports video game maker Electronic Arts (EA) which makes a line of sports-related video games to increase sales and brand awareness, while reinforcing positive sentiments about the brand. The young athletes they are trying to reach actively follow many of the most popular major professional sports affiliations in the U.S. including. While in-game advertising...
Annette Gannon
https://asgannon.wordpress.com/page/2
IMC 619: Emerging Media and the Market. The Questionable Ethics of Advergaming. These days, advergaming. Or advertising your brand using brand-based mobile, desktop, and console-based game is big business. Not only is it inexpensive, but you can reach a lot of consumer fast especially teens and children. In their marketing mix, but does using these methods to increase sales cross an ethical line that should not be crossed? By disguising an advertisement as a game, children are unconsciously being brainwa...
Why Websites Are Still Important In Online Marketing | Annette Gannon
https://asgannon.wordpress.com/2014/09/29/why-websites-are-still-important-in-online-marketing
IMC 619: Emerging Media and the Market. Why Websites Are Still Important In Online Marketing. Over the last couple of years, I have read a lot from several marketers throughout the country about how websites were no longer relevant in online marketing. As a matter of fact, just this past week a co-worker asked me why our employer even had a corporate website because, it’s just a glorified billboard isn’t it? Social media marketing will continue to drive and nurture conversations about the brand in a spec...
Five Ways to Build a Better Digital Identity | Annette Gannon
https://asgannon.wordpress.com/2014/09/04/digital-identity
IMC 619: Emerging Media and the Market. Five Ways to Build a Better Digital Identity. We all leave a digital footprint and that could have potentially serious consequences for not only your reputation, but also profitability. The Boston Consulting Group provides some great tips that every company can use right now in search of making sense of how to tackle the issue of digital identity. The valuable data collected on your consumers through websites, social networks and mobile provides a treasure trove of...
Big Data or Big Brother? | Annette Gannon
https://asgannon.wordpress.com/2014/10/14/big-data-or-big-brother
IMC 619: Emerging Media and the Market. Big Data or Big Brother? Sure, data aggregation is nothing new. But when companies start collecting your personal information, often without your knowledge or consent, not only does that pose a substantial public relations (PR) problem but a legal one was well. Some people saw the development of such personas. As harmless. However, others saw it was a clear violation of that consumer’s rights. While I would not go that far myself, it is a concern that I as both a c...
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emergingmediabyeric.wordpress.com
EmergingMediaByEric | EmergingMediaByEric
https://emergingmediabyeric.wordpress.com/author/epcuaresma
Celebrity Status, Will It Sell For You? Maybe for them…. Siri, say ‘what’ again! BUT what I can’t get my hands around is the fact of using celebrities that have nothing to do with the product, service, quality or knowledge behind it. Let’s take Carl’s Jr ads for example. Sure they typically have the hottest semi-clothed women eating a burger. Sure it makes nearly every male turn and look. But reallywhat’s the purpose? Now what about in today’s social media world? Several case studies show that no, not en...
Can We Close The Gap On Gender Specific Marketing? | Mountain Belle
https://lcrist2014.wordpress.com/2014/09/04/can-we-close-the-gap-on-gender-specific-marketing
Can We Close The Gap On Gender Specific Marketing? September 4, 2014. October 14, 2014. Have you noticed that more products that were once gender specific are now branching out to the opposite sex? That marketers are finding new ways to highlight the benefits of their product to both genders? Loyal customers often get upset when a brand commonly associated with men expands to include products perceived as feminine. I bring up this topic because many products are becoming more diverse, especially with the...
Smelling Beyond Creativity – Old Spice | Mountain Belle
https://lcrist2014.wordpress.com/2014/09/08/smelling-beyond-creativity-old-spice
Smelling Beyond Creativity Old Spice. September 8, 2014. October 15, 2014. However outrageous Old Spice commercials can get, you have to admit they catch your attention! This company has created a level beyond creativity which leads to the question, what’s next? Visitors often form first impressions of web pages in less than a second! Upon visiting the Old Spice webpage, you are greeted by a shirtless Terry Crews who is about to shave off a version of him as facial hair. Sound ridiculous? Like every good...
September | 2014 | Mountain Belle
https://lcrist2014.wordpress.com/2014/09
Books to Media: Who doesn’t love a good story? September 30, 2014. October 14, 2014. I would like to discuss a company that has discovered the power of digital storytelling and Lovemarks. These Lovemarks. Are a way to connect with consumers on an emotional level. The Age of Now is all about the mastery of emotional communication; not manipulation. I believe I have a good example of a Lovemark. Cut the Cord by Subaru. A website where Subaru owners can share their stories and pictures with one another....
Get out those phones! There may be a deal in your pocket! | Mountain Belle
https://lcrist2014.wordpress.com/2014/09/29/get-out-those-phones-there-may-be-a-deal-in-your-pocket
Get out those phones! There may be a deal in your pocket! September 29, 2014. October 14, 2014. This week, I have chosen to write about the ‘Mobile Couponing Trend . Now, maybe it is just my obsession with couponing but the statistics don’t lie! This generation is fast-tracking how we shop, where we shop and when we shop. Newspaper and direct mail coupons may remain relevant but online and mobile coupons are gaining popularity at a rapid rate. Both older and younger generations like to save money but how...
March | 2014 | Mountain Belle
https://lcrist2014.wordpress.com/2014/03
Chobani Simply 100 – Farmland. March 25, 2014. Audi A3 Human Touch. March 25, 2014. Lacoste The Big Leap. March 25, 2014. Infinitely Evolving Media - The IMC Perspective. Emerging Media and the Market. Shannon Ley's blog. ANGELO B. JASA. Great Web Marketing Zine. Smart Communication Sales and Marketing Strategies. Infinitely Evolving Media - The IMC Perspective. Emerging Media and the Market. Shannon Ley's blog. ANGELO B. JASA. Great Web Marketing Zine. Smart Communication Sales and Marketing Strategies.
Fitbit Leads The Way | Mountain Belle
https://lcrist2014.wordpress.com/2014/10/15/fitbit-leads-the-way/comment-page-1
Fitbit Leads The Way. October 15, 2014. October 15, 2014. Fitbit’s new privacy policy which now clearly states that they will never sell personal data that identifies an individual. Fitbit will only share data when it is (1) legally necessary or (2) when the data is de-identified and aggregated, or (3) when the user opts-in and directs the company to share data. This goes to show that as technology becomes more prevalent in our lives, the greater risk we take with our own personal information. Great Web ...
The Younger Generation Seems To Have It Figured Out (At Least We Hope!) | Mountain Belle
https://lcrist2014.wordpress.com/2014/08/25/the-younger-generation-seems-to-have-it-figured-out
The Younger Generation Seems To Have It Figured Out (At Least We Hope! August 25, 2014. October 15, 2014. In a world full of Social Media, it is important for one in the industry to stay on top of their game. Even at the age of 23, I feel as if technology is surpassing me at surprisingly rapid pace. The woman in the Amazon Fire. Phone commercial pretty much sums up how I feel. Let me see if I can get the ball rolling on some of the trends I have noticed in the emerging media world. Sorry, Android users).
Customize This! | Mountain Belle
https://lcrist2014.wordpress.com/2014/09/18/customize-this
September 18, 2014. Let’s take a moment to talk about an industry that is transforming the way we purchase products. The customization industry has certainly gained popularity in the past few years as the demand for more personalized products has come into play. Customization helps companies reach certain customers, especially the millennial generation who is out to find a means to express oneself and stand out from the crowd. That number is undoubtedly higher as over 22 billion. Get out those phones!
August | 2014 | Mountain Belle
https://lcrist2014.wordpress.com/2014/08
The Younger Generation Seems To Have It Figured Out (At Least We Hope! August 25, 2014. October 15, 2014. In a world full of Social Media, it is important for one in the industry to stay on top of their game. Even at the age of 23, I feel as if technology is surpassing me at surprisingly rapid pace. The woman in the Amazon Fire. Phone commercial pretty much sums up how I feel. Let me see if I can get the ball rolling on some of the trends I have noticed in the emerging media world. Sorry, Android users).
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ASGA New York – ASGA New York Student Government Training Conference
ASGA New York Student Government Training Conference. About Hudson Cty CC. What Will I Learn? Get the Training Your SG Needs. FEBRUARY 25, 2017. The New York Student Government Training Conference will give you the tools you need to improve your Student Government. More than 20 training workshops and roundtables. More than 250 student leaders and advisors from all types and sizes of colleges and universities. Funny, engaging presenters. Private consulting appointments. Practical. Useful. Real. Explore Ti...
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Ecole de Rugby 2014/2015. Concours Belotte 29 novembre 2014. Concours Belotte 29 novembre 2014. Contenu du site Internet et design.
Annette Gannon
IMC 619: Emerging Media and the Market. Big Data or Big Brother? Sure, data aggregation is nothing new. But when companies start collecting your personal information, often without your knowledge or consent, not only does that pose a substantial public relations (PR) problem but a legal one was well. Some people saw the development of such personas. As harmless. However, others saw it was a clear violation of that consumer’s rights. While I would not go that far myself, it is a concern that I as both a c...
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CLUB MULTI SPORT * SAVATE ET BOXE PIEDS /POINGS * BOXE ANGLAISE *CIRCUIT TRAINING * ZUMBA Fitness. CLUB MULTI SPORT * SAVATE ET BOXE PIEDS /POINGS * BOXE ANGLAISE *CIRCUIT TRAINING * ZUMBA Fitness. Photos as gant d'or. Photos Combat libre - Chauss fight. Cette page a été visitée %n fois! Cette page a été visitée %n fois! Adresse: CAC Georges Brassens. 18, rue de Gassicourt. 78200 Mantes la jolie. Tél: 06 28 04 73 26 OU 06 63 44 20 09. Adresse: CAC Georges Brassens. 18, rue de Gassicourt. 6 à 10 ans).
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ASGA New Officers – ASGA New Officer Student Government Training Conference
ASGA New Officer Student Government Training Conference. What Will I Learn? Get the Training Your SG Needs. JULY 22, 2017. BONUS: Your advisors can attend this conference for free if they register. For the Advisors Conference on July 21, 2017 at the same hotel in Orlando. More than 20 training workshops and roundtables. More than 200 student leaders and advisors from all types and sizes of colleges and universities. Funny, engaging presenters. Private consulting appointments. ASGA builds in plenty of tim...
American Student Government Association Director's Blog
Butch Oxendine is founder and executive director of ASGA, the national professional association that serves and supports collegiate Student Governments. www.asgaonline.com. Tuesday, June 25, 2013. Many Student Governments want to join the American Student Government Association because they want to improve. But some have very limited budgets and just can’t fund the annual ASGA membership, even though ASGA dues are low. To apply for your institution! Wednesday, February 15, 2012. Secondly, we're upgrading...
American Student Government Association (ASGA)
Update My SG Data. The American Student Government Association is the professional organization that serves and supports collegiate SGs nationwide. Your SG will improve! ASGA provides the resources, research, and support you need to grow your SG. Your whole SG will benefit from ASGA membership. Join today! VISIT ASGA'S NEW SITE AT WWW.ASGAHOME.COM. Stay in "the know" about SG trends, issues, precedent, and best practices among Student Governments nationwide. Private Colleges and Universities. The America...
