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Font Modification

Below is a demonstration of factors to consider even when dealing with relatively simple sans serif fonts. The starting points are characters from Helvetica regular, altered then individually adjusted. Simply adding weight to create a bolder setting leads to problems because cuts tend to disappear. Bold fonts generally have greater stroke contrast than lighter weights. A bolder and more assertive version of an existing bold face was required for this signage and identity project. In this case, a telephon...

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Font Modification | atype.ca Reviews

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Below is a demonstration of factors to consider even when dealing with relatively simple sans serif fonts. The starting points are characters from Helvetica regular, altered then individually adjusted. Simply adding weight to create a bolder setting leads to problems because cuts tend to disappear. Bold fonts generally have greater stroke contrast than lighter weights. A bolder and more assertive version of an existing bold face was required for this signage and identity project. In this case, a telephon...

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Font Modification | atype.ca Reviews

https://atype.ca

Below is a demonstration of factors to consider even when dealing with relatively simple sans serif fonts. The starting points are characters from Helvetica regular, altered then individually adjusted. Simply adding weight to create a bolder setting leads to problems because cuts tend to disappear. Bold fonts generally have greater stroke contrast than lighter weights. A bolder and more assertive version of an existing bold face was required for this signage and identity project. In this case, a telephon...

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atype.ca

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About Archetype

http://www.atype.ca/about.html

Under the name Archetype, principal Richard Hunt has been working in typography since 1986. He has extensive knowledge of current typographic technology and graphic design applications. He also has an interest and expertise in the history of typography and typographical aesthetics. Creating and altering type faces for print and screen environments. Adjusting and refining wordmarks. Installing logos and special characters as keystrokes.

2

Archetype Projects

http://www.atype.ca/projects.html

Client projects range from simple installation of logos into keystrokes of typefaces to extensive modifications. They include:. Creating italic, bold, and condensed faces from roman fonts. Altering faces for low-resolution and very small printing. Creating and embedding bitmaps into True Type format fonts for accurate and controllable pixel display for POS screen displays. Altering existing fonts to include Czech diacriticals. In this typeface, French accents were replaced with Eastern European accents.

3

Font Creation

http://www.atype.ca/creation.html

Archetype will create typefaces from existing artwork, or collaborate with clients to develop new typefaces. These can be based on handwriting, handlettering, company logotypes, or created on geometrical principles or using any other source. See “sample” section for some examples of original typefaces.

4

Font Modification

http://www.atype.ca/mod.html

Depending on usage, modified fonts can often be created quickly and simply (and relatively cheaply) with global transformations or may need more time-consuming (and expensive) scrutiny and adjustment of each character for more demanding or difficult requirements. Correct hinting and bitmap embedding can also be important if the main use of a typeface is on screen. Skewing the roman to create an italic is often acceptable with sans serif fonts, but there is some distortion. Note the relatively thin st...

5

Font Consultation

http://www.atype.ca/consult.html

Archetype is involved in many aspects of typographic consulting, including:. Setting up typography for periodicals and other printed matter, including advising on specific typographic issues and setting up templates and H&J parameters. Specifying and altering faces for ADA and other code compliance for architectural applications. Helping clients choose and apply typefaces for various printing environments, recommending suitable faces for body copy and display type respectively.

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atype.ca

Font Modification

Below is a demonstration of factors to consider even when dealing with relatively simple sans serif fonts. The starting points are characters from Helvetica regular, altered then individually adjusted. Simply adding weight to create a bolder setting leads to problems because cuts tend to disappear. Bold fonts generally have greater stroke contrast than lighter weights. A bolder and more assertive version of an existing bold face was required for this signage and identity project. In this case, a telephon...

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