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Online Marketing Archives - DealerRefresh
http://www.dealerrefresh.com/category/internet-dealer-marketing
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. What Are Active Customers and How Should We Communicate with Them? But how and when and with what message and information? And which medium – email, phone, text? Sales and service customers both need warranty work and routine maintenance. Service customers need more extensive service and parts while parts customers are buying parts and accessories for the very same vehicles you service. There...With ...
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How to Reach the Mobile, Millennial Buyers - DealerRefresh
http://www.dealerrefresh.com/reach-younger-generation-by-mobile
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. How to Reach the Mobile, Millennial Buyers. How to Sell to Younger The Generation Using Mobile. Both your current and future buyers are mobilized. Almost the entire millennial generation will have mobile phones by the end of the year, 75% are expected to use smartphones. And 8 in 10 affluent consumers. Over 21 already do. Mobile is even strongly embraced by the 35-44 and 45-55 age brackets. Shows tha...
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An Argument for Personalization in 2015 - DealerRefresh
http://www.dealerrefresh.com/an-argument-for-personalization-in-2015
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. An Argument for Personalization in 2015. Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just. Customer experience, but the sort of award winning, mind blowing, shareworthy, life changing customer experience that will convert your prospects into loyalists? The answer is so simple it is simply overlooked:. Allows custo...
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Yago de Artaza Páramo, Author at DealerRefresh
http://www.dealerrefresh.com/author/yagodeartazaparamo
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. Yago de Artaza Páramo. Today, Yago can most often be found in his office working on the next innovation in technology, products or services to enhance dealership’s ability to successfully sell vehicles. By Yago de Artaza Páramo. Content Parity: Moving Toward the One Web Concept. Have not changed. Both want the same content available from any device. Search engines see it the same way…. The update wil...
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Automotive Industry Job Board - DealerRefresh
http://www.dealerrefresh.com/job-board
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. Automotive Industry Job Board. Have a job to fill? Are you a vendor, manufacturer or dealer and have a job/position to fill? Post it in the DealerRefresh Dealer Forums. We have an area just for Automotive Industry Job Postings. Post your position in the DealerRefresh Forums. It’s really easy. Visit the all new DealerRefresh Dealer Forums. In 1 EASY step. Click on the Automotive Industry Jobs. 15Mbps ...
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Can You Personalize Content for Conversion? - DealerRefresh
http://www.dealerrefresh.com/can-you-personalize-content-for-conversion
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. Can You Personalize Content for Conversion? As a ( *cough* using the term loosely) runner, I’ve visited my fair share of running websites. One in particular always has this pop up asking me if I want to download their marathon training plan. My choices are: Yes, I want to PR! Or, No, I like running slow. Uh, thanks website of the year. Excuse me while I go run an extra few miles this week. The best t...
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Car Buyers Getting Older and Richer - DealerRefresh
http://www.dealerrefresh.com/car-buyers-getting-older-and-richer
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. Car Buyers Getting Older and Richer. What do 51.7 and $80,000 have in common? That’s the age and median income of today’s average car buyer according to a recent Automotive News article. What are you doing at your dealership to prepare for today’s shopper and the upcoming millennial car shopper. Once they are done paying off student debt). Categories: Latest News and Trends. Leave a Reply Cancel reply.
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Newsletter - DealerRefresh
http://www.dealerrefresh.com/dealerrefresh-newsletter-newsletter
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. And don’t miss out on the latest news, conversations and articles on the DealerRefresh Blog and Forum. BTW – Your information is SAFE with us. It will NEVER be shared, sold, given away for ANY reason. Dealer – You currently hold a position at a dealership. Vendor – You or work for a vendor selling products of dealer or manufacturer. Consultant – Industry consultant. Lastest Discussions on the Forum.
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Advertise - DealerRefresh
http://www.dealerrefresh.com/advertise
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. Advertise on DealerRefresh.com. 8220;Advertising on DealerRefresh continues to push high quality, innovative dealers to our mobile solution. Among the bevy of online dealer-focused advertising opportunities, DealerRefresh has driven the most results” – Ben Anderson / President AutoMotionTV Dealer App. Blog within the dealer community. 8211; John Hanger / ContactAtOnce! If you’re a Dealer Website.
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Lead Sources Archives - DealerRefresh
http://www.dealerrefresh.com/category/internet-dealer-marketing/automotive-internet-lead-sources
Obstacles, Observations and Opinions of an Automotive Internet Sales and Marketing Manager. Tech & Tools. How to Make Conquesting Easier from Your Service Drive. Soft credit pulls provide the needed insight to truly understand your service drive to see which customers are in equity position whether they previously bought from you or not. While this approach to conquest business is on the rise,. Was the first to offer real-time bank agnostic soft credit pulls. Click on the image below. I’ve often heard to...
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