actionintegrated.blogspot.com
Action Integrated: May 2011
http://actionintegrated.blogspot.com/2011_05_01_archive.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Wednesday, May 18, 2011. What’s not in a name? A great brand name can't save a lousy product from consumer's wrath. Around the world, the conventional strategy of doing business is: The product is the key business driver. Build the business first, the brand builds along. The business and the product is all about delivering the promise. And that delivering the promise drives the brand. Experience helps brands stand out. Image source:...
actionintegrated.blogspot.com
Action Integrated: What’s not in a name?
http://actionintegrated.blogspot.com/2011/05/whats-not-in-name.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Wednesday, May 18, 2011. What’s not in a name? A great brand name can't save a lousy product from consumer's wrath. Around the world, the conventional strategy of doing business is: The product is the key business driver. Build the business first, the brand builds along. The business and the product is all about delivering the promise. And that delivering the promise drives the brand. Experience helps brands stand out. Image source:...
actionintegrated.blogspot.com
Action Integrated: Linking strategy with execution for Dannon in India
http://actionintegrated.blogspot.com/2011/04/linking-strategy-with-execution-for.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Saturday, April 30, 2011. Linking strategy with execution for Dannon in India. This second part discusses a possible marketing marekting strategy for Dannon’s packaged curds category for the Indian market. Companies that derive a majority of their income from retention but are investing primarily in acquisition are usually those who are attempting to enter new markets or attract new customer segments. While the category variable rem...
actionintegrated.blogspot.com
Action Integrated: Sex, babies and puppies
http://actionintegrated.blogspot.com/2011/04/sex-babies-and-puppies.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Monday, April 18, 2011. Sex, babies and puppies. Everyone is a sap when they see a baby. Much the same way the multitude is drawn to puppies. That’s why Madison Avenue uses them in so many of their advertising campaigns. Here is the newest addition to a long line in commercials: The Jennifer Aniston smart water ad that went viral recently. So what’s deal? What’s the main or dynamic variable here? So the right reason is that it allow...
actionintegrated.blogspot.com
Action Integrated: March 2011
http://actionintegrated.blogspot.com/2011_03_01_archive.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Tuesday, March 22, 2011. Once a young man asked for a job of a woodcutter at a timber merchant’s facility. The would be woodcutter was excited for this job and was determined to do his best. His enthusiasm got him the job. His boss gave him an axe and showed him once how to fell the trees at this facility. The first day, the woodcutter brought fifteen trees. “Awesome! 8220;When was the last time you sharpened your axe? We are consid...
actionintegrated.blogspot.com
Action Integrated: February 2011
http://actionintegrated.blogspot.com/2011_02_01_archive.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Wednesday, February 23, 2011. Linking strategy with execution for Harley in India. The 2011 India Line up. Starts with XL-883R-Roadster ( Rs. 7,50,000 or $16,630. Ex- showroom, New Delhi) and ends with a beauty- the CVO, Flhtcuse Ultra Classic Electra Glide ( Rs. But as India prospers and infrastructure comes at par with the best in class, Harley has a chance to capture that small sliver and address the challenge. Harley certain...
actionintegrated.blogspot.com
Action Integrated: April 2011
http://actionintegrated.blogspot.com/2011_04_01_archive.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Saturday, April 30, 2011. Linking strategy with execution for Dannon in India. This second part discusses a possible marketing marekting strategy for Dannon’s packaged curds category for the Indian market. Companies that derive a majority of their income from retention but are investing primarily in acquisition are usually those who are attempting to enter new markets or attract new customer segments. While the category variable rem...
actionintegrated.blogspot.com
Action Integrated: I am what I buy a.k.a my shopping list
http://actionintegrated.blogspot.com/2011/05/i-am-what-i-buy-aka-my-shopping-list.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Monday, May 9, 2011. I am what I buy a.k.a my shopping list. While grocery shopping at Kroger last week, I was thinking about Kroger’s excellent retention tactic that is rooted in market research. How is this possible? It’s the Kroger plus shopper's card. Not that I am a deal hunter anyway). Lesson: A retention strategy pays off well. The marketing spend is not toward building brand awareness or turning the good opinion of the t...
actionintegrated.blogspot.com
Action Integrated: So Dannon wants to sell curd in India...
http://actionintegrated.blogspot.com/2011/04/so-dannon-wants-to-sell-curd-in-india.html
The Big Picture Framework in action: Real challenges. Dynamic solutions. Monday, April 25, 2011. So Dannon wants to sell curd in India. This two part blog discusses a possible marketing objective and source of volume strategy for Dannon’s packaged curds category for the Indian market. Dannon’s all natural plain nonfat yogurt is commonly called curd (Dahi). No surprise that Danone is already operating in India and it sees wealth in health. Or curd because the former is packaged and therefore a convenient ...
