The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed.
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B2B Marketing Directions | b2bmarketingdirections.blogspot.com Reviews
https://b2bmarketingdirections.blogspot.com
The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed.
b2bmarketingdirections.blogspot.com
B2B Marketing Directions: March 2015
http://b2bmarketingdirections.blogspot.com/2015_03_01_archive.html
The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, March 29, 2015. How to Develop Content "Astronomically". Research shows that producing enough content remains one of the greatest challenges facing B2B marketers. ( B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends - North America. The short lifespan of many content resources.
B2B Marketing Directions: May 2015
http://b2bmarketingdirections.blogspot.com/2015_05_01_archive.html
The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, May 31, 2015. New Research on Website Content and Social Media Impact. Earlier this year, Huff Industrial Marketing, KoMarketing, and BuyerZone published their 2015 B2B Web Usability Report. Product and service information (86% of respondents). About us/company information (52%). The su...
B2B Marketing Directions: October 2014
http://b2bmarketingdirections.blogspot.com/2014_10_01_archive.html
The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, October 26, 2014. Is There a Crisis of Confidence in Content Marketing? Research also shows that the use of content marketing is continuing to grow. In the "2014 BtoB Outlook: Marketing Priorities and Plans" study by Advertising Age. In the 2015 CMI survey, only 38% of respondents said ...
B2B Marketing Directions: April 2015
http://b2bmarketingdirections.blogspot.com/2015_04_01_archive.html
The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, April 26, 2015. Why Traditional Marketing Hasn't Died. By Don Peppers and Martha Rogers, Permission Marketing. By Seth Godin, The New Rules of Marketing and PR. By David Meerman Scott, and Inbound Marketing. By Brian Halligan and Dharmesh Shah. Recently estimated that global advertising...
B2B Marketing Directions: Why It's Critical to Solve the Measurement Problem in Content Marketing
http://b2bmarketingdirections.blogspot.com/2014/11/why-its-critical-to-solve-measurement.html
The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, November 16, 2014. Why It's Critical to Solve the Measurement Problem in Content Marketing. In their November 8th podcast. Joe Pulizzi and Robert Rose offered several comments on my recent post - Is There a Crisis of Confidence in Content Marketing? Crisis of confidence in content marke...
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10 Highly Effective Techniques for Personalized Marketing | The Marek Group Blog
https://marekgroup.wordpress.com/2014/04/05/10-highly-effective-techniques-for-personalized-marketing
10 Highly Effective Techniques for Personalized Marketing. April 5, 2014. The days of generic and broad messaging are over. We live in the age of the sophisticated consumer. According to HubSpot, 21% of our audiences today have researched us online using our blogs, websites and social media pages before even engaging in a potential sale. Sites like Angie’s List and Wikipedia are soaring in popularity because they offer information to the consumers we want to win over. What does this mean? Knowing your ta...
Print/Mail Consultants Blog
http://www.printmailconsultants.com/blog
News, information, and comments about the document industry. Shifting Bill Presentment Policy. June 29th, 2016. From the Practical Stuff Newsletter April 2016. SUBSCRIBE TO PRACTICAL STUFF. All those things are significant, but the biggest reason companies send bills is to get paid. Making it easy for that to happen should be the first priority. Some InfoTrends research revealed what customers really want from billers. READ THE REST OF THE ARTICLE HERE. Posted in Document Operations. June 29th, 2016.
The Secret of Brand Management at the Local Level: Why National Brands are Getting Better At It. | The Marek Group Blog
https://marekgroup.wordpress.com/2014/04/05/the-secret-of-brand-management-at-the-local-level-why-national-brands-are-getting-better-at-it
The Secret of Brand Management at the Local Level: Why National Brands are Getting Better At It. April 5, 2014. When the American Red Cross took a centralized approach to protect its brand message, they successfully found a Brand Aid for their problem. With more than 700 local field offices throughout the United States, each with its own marketing strategy, no surprise they had disjointed marketing messages throughout the country. Although the Red Cross is happy with their results so far, not all compani...
How to Maintain Compliance and Drive Down Costs – Weathering the Perfect Storm | The Marek Group Blog
https://marekgroup.wordpress.com/2014/04/05/how-to-maintain-compliance-and-drive-down-costs-weathering-the-perfect-storm
How to Maintain Compliance and Drive Down Costs – Weathering the Perfect Storm. April 5, 2014. What makes it even more challenging for businesses is the changing technology landscape. At no other time in history have we been faced with getting our message to resonate with five distinct generations of people each with different criteria for being marketed to from newspapers, television, radio, outdoor advertising, internet, facebook, twitter, email, traditional mail and more. The best way for marketers to...
About Us | The Marek Group Blog
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Our philosophy is simple: there is nothing more important than profitability in any thriving business. Click to email (Opens in new window). Click to print (Opens in new window). Click to share on LinkedIn (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Share on Facebook (Opens in new window). Click to share on Tumblr (Opens in new window). Click to share on Pinterest (Opens in new window). Leave a Reply Cancel reply. Please log in u...
tamimarek | The Marek Group Blog
https://marekgroup.wordpress.com/author/tamimarek
The Secret of Brand Management at the Local Level: Why National Brands are Getting Better At It. April 5, 2014. When the American Red Cross took a centralized approach to protect its brand message, they successfully found a Brand Aid for their problem. With more than 700 local field offices throughout the United States, each with its own marketing strategy, no surprise they had disjointed marketing messages throughout the country. Although the Red Cross is happy with their results so far, not all compani...
Create a Sales and Marketing Ecosystem that Grows Business | The Marek Group Blog
https://marekgroup.wordpress.com/2014/04/05/create-a-sales-and-marketing-ecosystem-that-grows-business
Create a Sales and Marketing Ecosystem that Grows Business. April 5, 2014. Business Management expert Peter Drucker made observation his life’s work, gleaning deceptively simple ideas that often elicited startling results. In the 1940s, he introduced the idea of decentralization , which became a bedrock principle for virtually every large organization in the world. In the 1950s he made it clear that there is. No business without a customer,. A simple notion that ushered in a new marketing mind-set! Have ...
Taming the Chaos of Distributed Marketing | The Marek Group Blog
https://marekgroup.wordpress.com/2014/04/05/taming-the-chaos-of-distributed-marketing
Taming the Chaos of Distributed Marketing. April 5, 2014. In a recent survey by the Aberdeen Group, 67% of respondents said their marketing operates in a distributed marketing environment. By the traditional definition, distributed marketing refers to a marketing model in which both a central corporate marketing department and local organizations or business units share authority and responsibility for making marketing decisions and performing marketing activities. They must maintain sufficient control o...
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b2bmarketingconfidential.blogspot.com
B2B Marketing Confidential
B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape. Wednesday, February 10, 2010. Cascading detail for sales enablement. Each level of detail should also cascade. If we're focusing on a value proposition, it might cascade like this:. The idea here is that the...
B2B Marketing Consultants
Increase your ongoing sales and marketing ROI by learning how to:. Identify and target your best prospects. Understand and communicate your company's unique value in the market. Differentiate yourself from the competition. Diversify your customer base. Accomplish that marketing project efficiently and effectively with the help of an experienced marketing professional. Write / improve your website. Get ready for a trade show. E-mail / Direct marketing campaigns. New equipment purchase and installation.
B2B Marketing Consulting | Four P marketing driving the Fifth P: Profit
Four P marketing driving the Fifth P: Profit. My New Favorite Ad. May 4, 2012. I despise most ads that I see because their messages are weak, they aren’t interesting and they’re visual pollution. This one is perfect for any dog owner and I think is hilarious. Hell, I like it so much I took a picture of it and posted to my blog! That’s effective advertising…. New Scam and/or Virus: “It’s denied at the parcel’s delivery”. April 9, 2012. You didn’t send anything to Las Vegas. We couldn’t deliver your parcel.
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b2bmarketingdirections.blogspot.com
B2B Marketing Directions
The rules of B2B marketing are constantly changing. What worked yesterday won't necessarily work today. . .or tomorrow. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, March 11, 2018. How to Show Buyers That Inaction Has a Price. It will come as no surprise to B2B marketing and sales professionals that sales cycles are getting longer. In the 2017 B2B Buyer's Survey. Other findings from the survey explain why the buying cycle has gotten longer:. Urgent...
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Leland Smith Marketing - Your B2B Marketing Executive
Leland Smith Marketing Your B2B Marketing Executive. Leland Smith Marketing profitably grows sales of B2B businesses. For small to medium sized businesses. We profitably grow sales of manufacturing companies by providing a part-time sales and marketing executive to develop and execute your growth strategy . Drive sales by adding new customers, growing existing customers, product development, account management, marketing communications and market research. At Leland Smith Marketing LLC we believe marketi...
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