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plus from @baekdal
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BAEKDAL PLUS Subscribe now. Subscribe to Baekdal PLUS. Premium content that helps you make the right decisions, take the right actions, and focus on what really matters. What do you get? Full access to all Plus content. Free download of Plus books. Analysis, Insights, and opinions. Full sharing with friends. Update: What You Need To Know. Full unrestricted RSS feed. Full access for. $9. Full access for. $99. How Publishers Can Beat Facebook and Google . or Join Them. Should Publishers Use Medium? A Smart...
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analysis from @baekdal
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BAEKDAL PLUS Subscribe now. Facebook Traffic to Publishers? How Publishers Can Beat Facebook and Google . or Join Them. Okay, Okay. Let's Talk About Pokemon Go for News. Should Publishers Use Medium? Losing Relevance, Unintentional Bias and the Media. We Need Better Digital Media Studies. My Advice to Boston Globe. You Need More Than Reinvention. The Future of VR and 360 Video. The Increasing Problem With the Misinformed. The Return of Bookstores? The Amazing Google And The Not So Amazing Ads. News as Da...
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The Trouble With Ad Spending Studies (by @baekdal) #insights
http://www.baekdal.com/insights/the-trouble-with-ad-spending-studies
BAEKDAL PLUS Subscribe now. The Trouble With Ad Spending Studies. Written by Thomas Baekdal. On April 8, 2015. Every month we see these studies illustrating the change in ad spending. A recent one is from eMarketer. Which illustrate a significant growth in mobile. There are four things to keep in mind here, though. First of all, how does this relate to the total ad spending across all channels? Is that also increasing, and if so, by how much? The eMarketer's study includes tablets, but others don't.
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Is It Time to Rethink Social? (by @baekdal) #insights
http://www.baekdal.com/insights/is-it-time-to-rethink-social
BAEKDAL PLUS Subscribe now. Is It Time to Rethink Social? Written by Thomas Baekdal. On February 12, 2015. Social media is not what it used to be. This, of course, shouldn't come as a surprise to anyone, but it does require us to rethink it. A couple of weeks ago, a number of social media teachers and consultants told me that it made no sense to them to distinguish between earned/organic social media and paid social media. But are they right? Is the disease also the cure? Before we start to talk about so...
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The First Steps Towards Audience Development (by @baekdal) #insights
http://www.baekdal.com/insights/the-first-steps-towards-audience-development
BAEKDAL PLUS Subscribe now. The First Steps Towards Audience Development. Written by Thomas Baekdal. On January 28, 2015. One of the really big topics in the media industry is the whole concept around 'audience development'. This is what you do to grow your audience, and it is what enables you to transform your media business. To do that, you need to develop a new audience, or at least renew and old audience around a new purpose. This is hard. very hard. But it is also absolutely essential. The bar has b...
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insights from @baekdal
http://www.baekdal.com/insights
BAEKDAL PLUS Subscribe now. Brands and Publishers: The Trend of Sponsored Content. How a Growth in Social Engagement is Also a Drop in Reach and Loyalty. Publishers and Their Future Video Strategies: It's Complicated. A Different Way to Think About Churn Rates and Subscriber Dashboards. Traditional Media Needs Influence-based Advertising to Succeed. Monetizing News: Where is the Money? Accurate Analytics is Painful. Why Digital Analytics Have Become so Complex. Creating the Future of LIVE Video. Drop The...
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Introduction To The Future of Learning Analytics (by @baekdal) #analysis
http://www.baekdal.com/analysis/introductionnbspto-the-future-ofnbsplearning-analytics
BAEKDAL PLUS Subscribe now. Introduction To The Future of Learning Analytics. Written by Thomas Baekdal. On April 27, 2015. There is a new form of analytics coming. It's called learning analytics. And it's going to change everything. Here is how it works. Analytics is such a fascinating thing because it's designed to tell us things about us that we didn't even know. And, for years, we have been trying to perfect it in every way possible. Most of our analytics work this way. Take pageviews. Your top a...
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