Fresh perspectives from Bernie Colterman on achieving more through marketing partnerships, sponsorships and strategic revenue development.
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The Bottom Line – Fresh perspectives from Bernie Colterman on achieving more through marketing partnerships, sponsorships and strategic revenue development. | berniecolterman.ca Reviews
https://berniecolterman.ca
Fresh perspectives from Bernie Colterman on achieving more through marketing partnerships, sponsorships and strategic revenue development.
berniecolterman.ca
Taking The Guesswork Out Of Sponsorship Pricing | Bernie Colterman's The Bottom Line
http://www.berniecolterman.ca/2008/10/18/taking-the-guesswork-out-of-sponsorship-pricing
Events & Workshops. Taking The Guesswork Out Of Sponsorship Pricing. F you’ve ever guessed at what your sponsorship packages are worth, then you’re not alone. Our research shows that most organizations rely on instinct, educated guess or simply pull figures out of the air to determine the asking price for their sponsorship properties. The main problem with this approach is that it makes it difficult to speak confidently to a prospect about. Tangible benefits without the associative or “relationship...
About Bernie | Bernie Colterman's The Bottom Line
http://www.berniecolterman.ca/about-bernie
Events & Workshops. 30 Second Elevator Pitch on CEPSM. The Centre of Excellence for Public Sector Marketing (CEPSM), an organization dedicated to advancing the marketing discipline in the public, professional association and non-profit sectors. Our mantra is “Strategy Before Tactics”. Our areas of specialization include:. Sponsorship valuations and strategies. Face-to-face / event marketing. Social marketing (for behaviour change). For more information on CEPSM, visit www.cepsm.ca. In 1992, I left the Ci...
4th Annual Municipal Forum on Sponsorship to focus on unique challenges of the sector | Bernie Colterman's The Bottom Line
http://www.berniecolterman.ca/2014/10/18/4th-annual-municipal-forum-on-sponsorship-to-focus-on-unique-challenges-of-the-sector
Events & Workshops. 4th Annual Municipal Forum on Sponsorship to focus on unique challenges of the sector. Since we launched the Municipal Forum on Sponsorship. In 2011, I’ve had the opportunity to work with municipalities of all sizes across the country on how they can effectively leverage naming rights, advertising and sponsorship assets to generate increased non-tax revenue for the municipality. Despite these and other challenges, there is tremendous progress being made at the municipal level. Alm...
Blog Topics | Bernie Colterman's The Bottom Line
http://www.berniecolterman.ca/blog-topics
Events & Workshops. Blog Topics by Categories. Experiential / Event Marketing. Social Marketing (For Behaviour Change). Use Content Marketing Distribution Channels to Drive Value in Your Sponsorships. Why Traditional Marketing Still Works in the Digital Age. 3 Timely Tips for Marketers. Taking The Guesswork Out Of Sponsorship Pricing. Centre of Excellence for Public Sector Marketing. Jim Mintz's Marketing in the Public Sector. Mike Kujawski's Public Sector Marketing 2.0. Site by Fenix Solutions Inc.
Why Marketing in the Municipal Sector Matters | Bernie Colterman's The Bottom Line
http://www.berniecolterman.ca/2015/04/29/why-marketing-in-municipalities-matters
Events & Workshops. Why Marketing in the Municipal Sector Matters. For the longest time, marketing was viewed as a discipline that was used primarily by the private sector to boost sales and profits. However, in recent years, public sector organizations are discovering the benefits of marketing in helping them take a more strategic approach towards their business operations. In fact, that’s the main reason we launched the Centre of Excellence for Public Sector Marketing. Generating non-tax revenue throug...
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marcomconferenceblog.wordpress.com
Ten Commandments of Social Marketing | MARCOM Marketing Wisdom
https://marcomconferenceblog.wordpress.com/2009/04/17/ten-commandments-of-social-marketing
Sharing marketing expertise from our speakers and stakeholders. The Case for Municipal Marketing. MARCOM 2010 – New Site Coming… →. Ten Commandments of Social Marketing. April 17, 2009. James (Jim) H. Mintz. Director, Centre of Excellence for Public Sector Marketing. The social marketing approach will put users on the cutting edge of social change. Social marketing need not be expensive; but a way of thinking and approaching behavioral change and not a way of spending money it is not an ad campaign!
Ten Commandments of Mixer Selling Revisted - ickbraidwood
http://ickbraidwood.livejournal.com/1391.html
Ten Commandments of Mixer Selling Revisted. June 18th, 2009. I only revised my 10 commandments of societal selling. Allow me cognize what you conceive. Root: http:/ www.flickr.com/photos/imkukie/786. Ten Commandments of Sociable Selling. The societal merchandising attack will lay users on the cutting border of societal modification. Societal merchandising need not be expensive; but a mode of considering and near behavioural modification and not a mode of pocket money. it is not an ad blitz! Not likely, b...
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Best Practices in Internal Communications. September 28, 2010. Communicating Change and Transformation. January 20, 2011. Best Practices in Internal Communications. September 28, 2010. Communicating Change and Transformation. January 20, 2011. Click here for full workshop schedule and to register. Register For CEC Mailing List. First and Last Name:. Mr Kardish regularly delivers professional development workshops in:. Communicating change and transition;. Strategic communications planning;. Director and ...
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The Bottom Line – Fresh perspectives from Bernie Colterman on achieving more through marketing partnerships, sponsorships and strategic revenue development.
Fresh perspectives from Bernie Colterman on achieving more through marketing partnerships, sponsorships and strategic revenue development. Events & Workshops. Scroll down to content. Are You Responding to Corporate Marketing Priorities? From what I’ve read recently, the following marketing priorities will be occupying the minds of marketers in 2018:. 1 Topping the list of priorities was Understanding the Customer and their Buying Journey. Through visual imaging and content messaging. Companies are us...
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