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Business Technology Marketing: Back to the Future: The meaning of Oracle's purchase of Sun?

http://technologymarketer.blogspot.com/2009/05/back-to-future-meaning-of-oracles.html

Monday, May 11, 2009. Back to the Future: The meaning of Oracle's purchase of Sun? I was reading a recent. That sparked some thoughts. In the 1990s the IT industry developed into multiple layers with one or two major players in each. In networking, Cisco. In servers, IBM. In PCs, HP. The economic benefit of the technology is measured not just by the cost of ownership, but by the impact on the business as a whole. It is this change that creates the opportunity and the challenge for the technology marketer...

technologymarketer.blogspot.com

Business Technology Marketing: B2B Personal-Selling Marketing Programs encore.

http://technologymarketer.blogspot.com/2009/03/b2b-personal-selling-marketing-programs_24.html

Tuesday, March 24, 2009. B2B Personal-Selling Marketing Programs encore. The third stream is around using the media most effectively. These are techniques that can be used in any industry. It builds on the previous two in so far as they provide great content that can then be leveraged into articles of interest. Using a media relations program is therefore a great tool to achieve success in creating a comfortable community of interest. Audience, B2C, Customers, Sales. March 25, 2009 at 4:32 AM. My hope wi...

technologymarketer.blogspot.com

Business Technology Marketing: B2B Personal-Selling Marketing Programs.. and finally.

http://technologymarketer.blogspot.com/2009/03/b2b-personal-selling-marketing-programs_27.html

Friday, March 27, 2009. B2B Personal-Selling Marketing Programs. and finally. Over the last few posts, I have shared my thoughts around three of the five streams that a successful technology marketer can follow. The fourth is really the desired outcome of the previous ones, and I think of this as being the. If you have received blog comments, and the commenter is within your narrow target profile, then include them. You could also include key journalists. Audience, B2B, Brand, Customers, Sales. My hope w...

technologymarketer.blogspot.com

Business Technology Marketing: Is IKEA a good model for IT marketing?

http://technologymarketer.blogspot.com/2009/03/is-ikea-good-model-for-it-marketing.html

Saturday, March 7, 2009. Is IKEA a good model for IT marketing? I have to go to IKEA. This weekend, an experience I do not relish. Like most of us, I find a visit to IKEA. A challenge: long lines, too many people, insufficient numbers of (although helpful) staff. And yet, I still purchase its products. I was wondering why, and realised that IKEA's. Both make networking equipment, SAP. Both provide IT services. Our products often (usually? Have funny names, lots of useful add- ons. Wire, etc. etc. Has a c...

technologymarketer.blogspot.com

Business Technology Marketing: Left brained or Right brained. Which does a Technology Marketer need to be?

http://technologymarketer.blogspot.com/2009/05/left-brained-or-right-brained-which.html

Thursday, May 14, 2009. Left brained or Right brained. Which does a Technology Marketer need to be? I had the pleasure of hearing. While Dan's presentation was focused on the skills that we need to develop, such as Design, Empathy, Symphony, Story Telling, Play and Meaning to avoid losing our role; it struck me that these same skills that make a technology marketer successfully. Dan's presentation struck a cord and a realization that success requires both ways of thinking. Many of our buyers grew up,...

technologymarketer.blogspot.com

Business Technology Marketing: B2B Personal-Selling Marketing Programs

http://technologymarketer.blogspot.com/2009/03/b2b-personal-selling-marketing-programs_19.html

Thursday, March 19, 2009. B2B Personal-Selling Marketing Programs. As I have been writing some of my previous posts, I have been thinking about to effectively put into practice some of the thoughts that have been discussed. My ideas have coalesced around four streams, that I will share in the post and the next few. They very much build on the previous posts. If you find them interesting, you may wish to consider looking at some of the earlier ones as well. Is important to draw the prospect into wanting t...

technologymarketer.blogspot.com

Business Technology Marketing: Do we really know how to reach executives?

http://technologymarketer.blogspot.com/2009/05/do-we-really-know-how-to-reach.html

Monday, May 18, 2009. Do we really know how to reach executives? There was a very interesting in April 6th's. Study examines global executives' media consumption. Discussing a significant shift towards electronic sources and away from traditional media. The buyer can get a good feel of the offering and is therefore much more likely to agree to a meeting. Audience, B2B, Sales, Targetting. Subscribe to: Post Comments (Atom). If you would like to follow or share this Blog. Subscribe via RSS feed. I am focus...