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Most marketing is rubbish but it doesn't have to be. (by Elizabeth Williams)
http://bizmarketer.wordpress.com/
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Most marketing is rubbish but it doesn't have to be. (by Elizabeth Williams)
Three Reasons Customer Experience Management Fails – Part II | BizMarketer
https://bizmarketer.wordpress.com/2015/03/16/three-reasons-customer-experience-management-fails-part-ii
Three Reasons Customer Experience Management Fails – Part II. Three Reasons Customer Experience Management Fails – Part II. Posted by Elizabeth Williams. On March 16, 2015 in CRM. Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1. Was forgetting that at the beginning, middle and end of all customer experiences is emotion. Reason #2: We focus on the problem. I think car dealers have figured this one out. Most. Need is a four-digit rep...
Marketing Automation, Meet Customer Communication | BizMarketer
https://bizmarketer.wordpress.com/2015/04/16/marketing-automation-meet-customer-communication
Marketing Automation, Meet Customer Communication. Marketing Automation, Meet Customer Communication. Posted by Elizabeth Williams. On April 16, 2015 in CRM. Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive. Judging by some of your comments, over-communication with customers. Good marketing automation is a subtle thing. We know tha...
What Did Your Brand Ever Do To Deserve Bad Photos? | BizMarketer
https://bizmarketer.wordpress.com/2015/05/11/what-did-your-brand-ever-do-to-deserve-bad-photos
What Did Your Brand Ever Do To Deserve Bad Photos? What Did Your Brand Ever Do To Deserve Bad Photos? Posted by Elizabeth Williams. On May 11, 2015 in Random Rants. Hmmm Time to update our corporate website again. That swell webinar we went to said we should use more images on our web pages and printed materials because humans are beginning to lose the ability to read. Those teams work in offices so we should have a picture of an office too. We definitely need a photo of our building. We really need to s...
Why Marketing Needs to Fix the Customer Experience | BizMarketer
https://bizmarketer.wordpress.com/2015/03/23/why-marketing-needs-to-fix-the-customer-experience
Why Marketing Needs to Fix the Customer Experience. Why Marketing Needs to Fix the Customer Experience. Posted by Elizabeth Williams. On March 23, 2015 in Branding. We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. Back to my point: Good CEM is good for the brand and, gentle friends, that is what we are supposed to be in charge of. Beyond the warm feeling that we get from ha...
Stop Letting Your Customers Talk to Strangers | BizMarketer
https://bizmarketer.wordpress.com/2015/04/27/stop-letting-your-customers-talk-to-strangers
Stop Letting Your Customers Talk to Strangers. Stop Letting Your Customers Talk to Strangers. Posted by Elizabeth Williams. On April 27, 2015 in CRM. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? Hanging about with sales people since they clean up the best. I think it belongs on its own. I think this group should be beholden to everyone, while it helps them serve their respective Daddies. Click here. You can’t do this yourself&#...
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Who does Google think you are? | Steve Revill
https://steverevill.net/2013/01/03/who-does-google-think-you-are
Marketing and Business Development Consultant. Who does Google think you are? If we’re honest, we’ve all done it. Some call it the “vanity search” or even “ego surfing”. Whatever you call it, it makes good sense to regularly ‘Google yourself’ in order to proactively manage your Digital Personal Brand. In an increasingly digital world, many people’s first impression of you will be formed as a result of your online profile, so putting your name into Google and seeing who it. I’m assuming that many re...
Checklist Marketing: Too Many Shoes in Your Suitcase? | Marketing Craftsmanship
https://marketingcraftsmanship.com/2015/06/11/checklist-marketing-too-many-shoes-in-your-suitcase
Investment-Related Publicity: How Clueless is Your Fund? Making the Short List: Get into the B2B Game or Go Home →. June 11, 2015 · 5:01 pm. Checklist Marketing: Too Many Shoes in Your Suitcase? Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Papercheck. LinkedIn and Twitter Accountscheck / check. Client Newslettercheck. Trade Showcheck. Blogcheck. Publicitycheck. 1 Does your firm have a written marketing plan? Although it’s the most essenti...
oldakerconsultingblog.blogspot.com
Oldaker Consulting Blog: Links
http://oldakerconsultingblog.blogspot.com/p/pdf-utilities-adobe-reader-cute-pdf.html
Oldaker Consulting Facebook Page. Canada Revenue Agency - HST. Ministry of Finance - HST Information. GST memoranda 4.4 - Zero-rated supplies. Re: breaking out the hay on a board bill). Link to download the (free) Adobe Reader. Cute PDF Writer and Ghostscript Conveter. Free PDF creator and Post Script converter. Installs on your printer menu. In the remote event you need a version of Ghostscript other than the one on Cute's. NitroPDF - PDF Hammer. Kawartha Lakes Small Business Enterprise Centre.
oldakerconsultingblog.blogspot.com
Oldaker Consulting Blog: Bedamned if they aren't throwing in the Microsoft for free now!
http://oldakerconsultingblog.blogspot.com/2010/07/bedamned-if-they-arent-throwing-in.html
Friday, July 23, 2010. Bedamned if they aren't throwing in the Microsoft for free now! The information provided is intended to be general in nature. It is suggested that readers seek the advice of a CGA or other qualified professional for advice specific to their particular situation. Jane Oldaker, BA, CGA. July 26, 2010 at 11:39 AM. Jane Oldaker, BA, CGA. August 18, 2010 at 11:44 AM. Subscribe to: Post Comments (Atom). Surveying things that might be good for business. Jane Oldaker, BA, CGA.
The role of trust in content marketing | Steve Revill
https://steverevill.net/2015/01/23/the-role-of-trust-in-content-marketing
Marketing and Business Development Consultant. The role of trust in content marketing. Life these days can be so complex, we don’t make the time to stop and reflect*. In a recent piece in The Observer,. Why the modern world is bad for your brain. 8220;Our brains are busier than ever before. We’re assaulted with facts, pseudo facts, jibber-jabber, and rumour, all posing as information. Trying to figure out what you need to know and what you can ignore is exhausting.”. I exaggerate for effect. A bit. Worse...
Andrex Scrunch or Fold – has FMCG creativity found a new bottom? | Steve Revill
https://steverevill.net/2013/04/09/andrex-scrunch-or-fold-has-fmcg-creativity-found-a-new-bottom
Marketing and Business Development Consultant. Andrex Scrunch or Fold has FMCG creativity found a new bottom? Warning: this post contains contextually relevant toilet humour gags the author was unable to resist. One of my first bosses in B2B Marketing told me why she had chosen to pursue a career in B2B as opposed to the (at the time) more glamorous world of FMCG Marketing I didn’t find the idea of marketing nappies or tampax that challenging or interesting . Or maybe it was a test marketing exercise to ...
Public speaking | Steve Revill
https://steverevill.net/public-speaking
Marketing and Business Development Consultant. Brilliantly Simple Marketing for SMEs – presentation at the CIM’s Small Business Marketing event – #CIMSmallBiz15. Here’s the slide deck from my presentation to The Chartered Institute of Marketing’s SME Marketing event on Monday 18th May 2015 – cutting through the jargon and presenting a very simple diagnostic tool to help SMEs to understand where to focus their marketing efforts for maximum effect. Federation of Small Businesses Roadshow 2013. I wrote and ...
Brilliantly Simple Marketing for SMEs – a diagnostic tool for #CIMSmallBiz15 | Steve Revill
https://steverevill.net/2015/05/20/brilliantly-simple-marketing-for-smes-a-diagnostic-tool-for-cimsmallbiz15
Marketing and Business Development Consultant. Brilliantly Simple Marketing for SMEs – a diagnostic tool for #CIMSmallBiz15. I recently had the privilege of presenting to a group of small business owners at The Chartered Institute of Marketing’s SME Marketing event (#CIMSmallBiz15), where I attempted to cut through the jargon and present a very simple diagnostic tool to help SMEs to understand where to focus their marketing efforts for maximum effect. Caught my eye when preparing for this presentation.
What Spongebob Squarepants taught me about Social Media | Steve Revill
https://steverevill.net/2012/12/21/what-spongebob-squarepants-taught-me-about-social-media
Marketing and Business Development Consultant. What Spongebob Squarepants taught me about Social Media. If ever a picture told a thousand words, it’s this one, which recently appeared in my timeline on Facebook- sadly because a ‘friend’ had ‘liked’ it. The complex relationship between God, cancer and Spongebob Squarepants must have passed me by, but it illustrates the beauty and the curse of socially referred, user-generated content-. Quality control is only as strong as the weakest link in your network.
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