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adX Search Blog

Official blog of adX Search.

http://blog.adxsearch.com/

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adX Search Blog | blog.adxsearch.com Reviews

https://blog.adxsearch.com

Official blog of adX Search.

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blog.adxsearch.com blog.adxsearch.com
1

May 2014 - adX Search

http://blog.adxsearch.com/2014/05

Monthly Archives: May 2014. Real-time Bidding in Paid Search is a Lie They Tell You. May 13, 2014. Mikael A. Pettersson. But platform A and B both say they offer real-time bidding. Are you calling them liars? Yes, we are. Why? Is not being done in real-time and furthermore, they aren’t. In real-time. And you can’t have one without the other. For those of you who may be new to the PPC advertising/search engine marketing/paid search game, let’s first start by… Continue reading →. May 8, 2014. Wie Schweden ...

2

The One Platform SEM Agencies and Search Advertisers Can’t Live Without - adX Search

http://blog.adxsearch.com/the-one-platform-sem-agencies-cant-live-without

Your Data is Lying and Cheating you out of Profit. Laquo; Why Bing is Google’s Annoying Little Brother. The One Platform SEM Agencies and Search Advertisers Can’t Live Without. October 30, 2014. Mikael A. Pettersson. The Rise of PPC Automation. Even the brightest, most effective PPC managers can’t hope to manage hundreds, if not thousands, of campaigns for clients – no matter how large their teams. Today, dozens of options exist to optimize search advertising for agency teams ,. Can’t live without is imp...

3

Wie Schweden den Kampf um das beste Gebot bei bezahlten Suchdiensten gewann (das Geheimnis liegt in der Soße) - adX Search

http://blog.adxsearch.com/wie-schweden-den-kampf-um-das-beste-gebot-bei-bezahlten-suchdiensten-gewann-das-geheimnis-liegt-der-sose

Real-time Bidding in Paid Search is a Lie They Tell You. Laquo; SEO Experts: It’s time to make peace (and revenue) with paid search. Wie Schweden den Kampf um das beste Gebot bei bezahlten Suchdiensten gewann (das Geheimnis liegt in der Soße). May 8, 2014. Mikael A. Pettersson. Wir haben es tatsächlich geschafft. Wir haben die Gebotsoptimierung neu entwickelt, um Werbefachleuten und deren Kunden ein Maximum an Erträgen zu bieten. Damit ist adXsearch die begehrteste SEM-Plattform der Branche. Wir stellten...

4

Roas - adX Search

http://blog.adxsearch.com/category/roas

Why you need to stop using conversions to measure paid search success. August 11, 2013. Mikael A. Pettersson. As an SEM agency or an in-house SEM expert, your job has traditionally been to increase conversions while simultaneously lowering your cost per conversion. If conversion is your goal, we have news for you. You’re focusing on the wrong metric. Return on Ad Spend (ROAS) is where the money is for your agency AND your clients. Your Data is Lying and Cheating you out of Profit.

5

March 2015 - adX Search

http://blog.adxsearch.com/2015/03

Monthly Archives: March 2015. Your Data is Lying and Cheating you out of Profit. March 27, 2015. Mikael A. Pettersson. What is your data telling you? Chances are, it’s misleading. Today’s smart B2B marketers base their advertising decisions on what big data says. Unfortunately, most rely on data that only tells one side of the story. In order to get to the truth and maximize profit, an important connection needs to be made. The critical connector between marketing and sales.

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Your Data is Lying and Cheating you out of Profit. March 27, 2015. Mikael A. Pettersson. What is your data telling you? Chances are, it’s misleading. Today’s smart B2B marketers base their advertising decisions on what big data says. Unfortunately, most rely on data that only tells one side of the story. In order to get to the truth and maximize profit, an important connection needs to be made. The critical connector between marketing and sales. October 30, 2014. Mikael A. Pettersson. August 13, 2014.

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