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The Real Value of Non-Working Dollars in Digital Advertising. By Julia Amorim, CEO This article was originally published on AdExchanger 07.20.15. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up total spending. Working dollars pay for the media. But the uncertainty over what non-working dollars do is for […]. 5 Reasons Rich Media Beats Static Display Ads. Digital adverti...

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The Real Value of Non-Working Dollars in Digital Advertising. By Julia Amorim, CEO This article was originally published on AdExchanger 07.20.15. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up total spending. Working dollars pay for the media. But the uncertainty over what non-working dollars do is for […]. 5 Reasons Rich Media Beats Static Display Ads. Digital adverti...

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MediaNet Blog | Digital advertising thoughts from the mind at MediaNet® | blog.medianet.com Reviews

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The Real Value of Non-Working Dollars in Digital Advertising. By Julia Amorim, CEO This article was originally published on AdExchanger 07.20.15. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up total spending. Working dollars pay for the media. But the uncertainty over what non-working dollars do is for […]. 5 Reasons Rich Media Beats Static Display Ads. Digital adverti...

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Using mobile geo-location tracking for a good cause – MediaNet Blog

http://blog.medianet.com/adtech/using-mobile-geo-location-tracking-for-a-good-cause

Return to MediaNet.com. Using mobile geo-location tracking for a good cause. Digital advertising thoughts from the minds at MediaNet. A new app created by Pedigree and Colenso BBDO in New Zealand combines the use of display advertising and pet ownership (source: Creativity Online. It would allow residents to easily recognize the person and quickly see pertinent information: such as their name, description, additional medical concerns, and allow them to contact local authorities at the push of a button&#4...

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The Dawn of the Internet of Things – MediaNet Blog

http://blog.medianet.com/marketing/the-dawn-of-the-internet-of-things

Return to MediaNet.com. The Dawn of the Internet of Things. Digital advertising thoughts from the minds at MediaNet. The Internet of Things (IoT) has become a hot topic, with Apple officially in the wearables race, the industry is booming with news of ad potential and apps being developed (source: Ad Age. Wearable technology is still in its infancy and most consumers don’t know what they want to purchase (source: eMarketer. This new medium is much more intrusive, in comparison to the desktop, and any ads...

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MediaNet Blog – Page 2 – Digital advertising thoughts

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Return to MediaNet.com. Welcome to the World of Connected Creativity. IAB Introduces New Ad Portfolio For Comment: What You Need to Know. Northern Michigan University recruits students with a full-funnel programmatic strategy. Best Buy engages audience with a creative-first programmatic strategy. How could Best Buy introduce shoppers to its new lifestyle product categorie…. January 13, 2016. 3 Ad Blocking Fears To Avoid In 2016. January 12, 2016. Top 3 Themes of Advertising Week. October 6, 2015.

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5 Reasons Rich Media Beats Static Display Ads – MediaNet Blog

http://blog.medianet.com/creative/5-reasons-rich-media-beats-static-display-ads

Return to MediaNet.com. 5 Reasons Rich Media Beats Static Display Ads. This article was originally published on the Dx3 Digest. With strong performance and flexibility across screens, and high adoption form publishers, more and more marketers are shifting budgets towards rich media advertising. From 2013 to 14 alone, rich media budgets grew an average of 240%. Indicating the widespread adoption into mainstream. Larger space for the visual. Higher interaction rate across screens. HTML5 rich media ads now ...

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5 Effective Steps Towards Fighting Ad Fraud – MediaNet Blog

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Return to MediaNet.com. 5 Effective Steps Towards Fighting Ad Fraud. Digital advertising thoughts from the minds at MediaNet. As concerns of fraud and viewability continue to grow, bad players are learning to be increasingly deceptive and multiply at a faster rate. Our industry has overcome numerous challenges throughout the years, and fraud will be no different. Here are some recent examples of how our industry is taking the reigns and empowering peers to take action:. Preparing For Back to School Season.

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Advertising in a new world requires a new way. We craft and execute high-performance, consumer-centric digital media experiences that turn ads into welcome encounters and investments into higher returns. Connected thinking (and working) for a connected world. In this world, wants are satisfied in spontaneous, single moments and expectations are high. We help our clients go after those moments — thoughtfully, holistically and all at once. The ubiquity of experiences out there. Data is the master campaign ...

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Advertising in a new world requires a new way. We craft and execute high-performance, consumer-centric digital media experiences that turn ads into welcome encounters and investments into higher returns. Connected thinking (and working) for a connected world. In this world, wants are satisfied in spontaneous, single moments and expectations are high. We help our clients go after those moments — thoughtfully, holistically and all at once. The ubiquity of experiences out there. Data is the master campaign ...

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Do what you love to do, with us. Can you make a difference here? Are you curious about or experienced with digital advertising and media? Are you an eager learner, problem solver, and team player? Are you self-directed, resourceful and hard working? Do you see opportunity in imperfection? If working here is something that you can fully commit to, then we'd love to meet you. We only hire the best. Come and show us how you can make a difference and help us shape the future. Tell us about yourself.

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Advertising in a new world requires a new way. We craft and execute high-performance, consumer-centric digital media experiences that turn ads into welcome encounters and investments into higher returns. Connected thinking (and working) for a connected world. In this world, wants are satisfied in spontaneous, single moments and expectations are high. We help our clients go after those moments — thoughtfully, holistically and all at once. The ubiquity of experiences out there. Data is the master campaign ...

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See something you like? Everything in this gallery is now available in HTML5. Slice Of The Good Life. Discover Our Stylish Side. Energy Efficiency Network Members. Sign Up and Enjoy $500. Gear Up For Back to School. Beef Bouillon Flavor Rub Recipe. Part of Your Healthy Future. Where It All Comes Together. BETTER DIGITAL RESULTS™.

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Advertising in a new world requires a new way. We craft and execute high-performance, consumer-centric digital media experiences that turn ads into welcome encounters and investments into higher returns. Connected thinking (and working) for a connected world. In this world, wants are satisfied in spontaneous, single moments and expectations are high. We help our clients go after those moments — thoughtfully, holistically and all at once. The ubiquity of experiences out there. Data is the master campaign ...

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Advertising in a new world requires a new way. We craft and execute high-performance, consumer-centric digital media experiences that turn ads into welcome encounters and investments into higher returns. Connected thinking (and working) for a connected world. In this world, wants are satisfied in spontaneous, single moments and expectations are high. We help our clients go after those moments — thoughtfully, holistically and all at once. The ubiquity of experiences out there. Data is the master campaign ...

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MediaNet Blog | Digital advertising thoughts from the mind at MediaNet®

The Real Value of Non-Working Dollars in Digital Advertising. By Julia Amorim, CEO This article was originally published on AdExchanger 07.20.15. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up total spending. Working dollars pay for the media. But the uncertainty over what non-working dollars do is for […]. 5 Reasons Rich Media Beats Static Display Ads. Digital adverti...

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