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April 08, 2015. Content Marketing’s Rise to Reclaim the Marketing Throne. April 8, 2015. Content Marketing’s Rise to Reclaim the Marketing Throne. At Rational, we love Game of Thrones. We’re such huge fans that we might as well be citizens of Westeros: some of us are Starks, some are Lannisters, and a few of us are Targaryens. So when we decided to write about the importance and rise of content marketing, it… Read more ». February 5, 2015. December 16, 2014. 5 Video Trends To Watch For In 2015. We’ve all...

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April 08, 2015. Content Marketing’s Rise to Reclaim the Marketing Throne. April 8, 2015. Content Marketing’s Rise to Reclaim the Marketing Throne. At Rational, we love Game of Thrones. We’re such huge fans that we might as well be citizens of Westeros: some of us are Starks, some are Lannisters, and a few of us are Targaryens. So when we decided to write about the importance and rise of content marketing, it… Read more ». February 5, 2015. December 16, 2014. 5 Video Trends To Watch For In 2015. We’ve all...

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Rational Blog | blog.rationalagency.com Reviews

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April 08, 2015. Content Marketing’s Rise to Reclaim the Marketing Throne. April 8, 2015. Content Marketing’s Rise to Reclaim the Marketing Throne. At Rational, we love Game of Thrones. We’re such huge fans that we might as well be citizens of Westeros: some of us are Starks, some are Lannisters, and a few of us are Targaryens. So when we decided to write about the importance and rise of content marketing, it… Read more ». February 5, 2015. December 16, 2014. 5 Video Trends To Watch For In 2015. We’ve all...

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September 15, 2016. Social Customer Care Best Practices. Minimum viable concept (1). Minimum viable product (1). June 24, 2016. Why care about Social Customer Care? In 2015, the total world population was 7.3 billion. The internet had 3.17 billion. Users, 2.3 billion. Of which were active on social media. Again, let’s just let that sink in 2.3 billion people Tweeting, Liking, posting, and ready to engage with brands. June 15, 2016. Creating successful stories three lessons from film producers. Digital ma...

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Rational Blog Going “Viral”: What It Takes To Be the Next Internet Video Sensation

http://blog.rationalagency.com/article/1401

February 05, 2015. Going Viral : What It Takes To Be the Next Internet Video Sensation. Going Viral : What It Takes To Be the Next Internet Video Sensation. By Basil Shadid, Lead Video Producer. So, what does it take to have your message not only heard but spread like a wildfire? Here’s the recap of our panel’s lessons when it comes to viral content:. Engagement leads to success. If you focus on building a strong audience from the start, you will have advocates when you need them. Also remember that ...

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http://rationalagency.com/work/amazon-tv

Impact at a glance. Better performance than previous ads. Increase in time spent on key sections within site, confirming users were learning about the product and new category for Amazon. It’s the girl watching Frozen. For the sixteenth time). 1218 Third Avenue, Suite 900. Seattle, WA 98101. Check out our careers. Section for more information.

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Rational Interaction

http://rationalagency.com/services/digital

Rational is a strategy driven, full service digital studio. Our strategists, creatives and technologists work with top brands to bring their goals to life through meaningful and impactful digital experiences. Digital Marketing Strategy and Planning. Integrated Multi-Channel Campaign Planning. Customer Acquisition and Retention Strategy. Media Strategy, Planning and Buying. Content Development and Copywriting. Social Channel Content Creation and Distribution. Responsive Design and Optimization.

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http://rationalagency.com/team

Founding Principal, Chief Creative Officer. As Founding Principal and Chief Creative Strategist, Selina oversees and leads all strategic and creative engagements. Rational began as a two-person start-up, but has rapidly matured into a full-service creative agency. Selina’s vision and leadership has shaped Rational into a people-centered product in its own right a company people want to work for and clients love to work with. Principal, Executive Managing Director. A passionate Italian and foodie by natur...

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We love making new friends. Let's make something great together! 1218 Third Avenue, Suite 900. Seattle, WA 98101. Check out our careers. Section for more information.

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http://rationalagency.com/work

We've worked with some. Rational's client portfolio is intentionally diverse and we like it that way. Our clients include Fortune 100 companies, not-for-profit organizations and start-ups. We have a passion for solving complex problems in any type of organization, for any audience. Bottle Shock the Movie. Healthy Paws Pet Insurance. Napa Valley Film Festival. Providence Health and Services. Hide full client list. Bottle Shock the Movie. Healthy Paws Pet Insurance. Napa Valley Film Festival.

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http://rationalagency.com/services/video

B2B and B2C Web Content. Viral and social content. Live action and animated product stories. Case studies and testimonials. Live and pre-taped webinars. Short and Feature Films. Engage your audience with entertaining videos to convey a message and tell your story. Take Back Your Lunch Hour. Modeling The World Trailer. SQL Server In Memory. Enterprise Mobility Suite Hybrid Identity. Home Shopping Network Montage. World's Fastest Rapper on Azure. Executive Producer, Video Services. Producer, Video Services.

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http://rationalagency.com/services/consulting

Rational is your full-service consulting partner. We offer team-based and individual 1:1 solutions, all with broad reaching, deep functional expertise to help tackle your toughest business challenge. Project and Program Management. Process Mgmt and PMO Implementation. Project Coordination and Support. Cloud Strategy and Migration Planning. Field Enablement Tool Architecture. Financial Reporting Tools Framework. Long-term infra Strategy and Planning. Campaign Development and Execution. Seattle, WA 98101.

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Rational Interaction

http://rationalagency.com/about

Hello, nice to meet you. Founded in 2009, Rational is a new kind of full-service integrated agency. With practice areas and expertise across digital, technical and consulting, Rational has the ability to support clients throughout the enterprise. We are strategically focused, results driven and customer obsessed. Knowledge drives strategy. Strategy drives solutions. We dive deep to learn every detail about our clients, their customers and their challenges. Knowledge drives strategy. Strategy drives s...

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Rational Interaction

http://rationalagency.com/work/expedia

Impact at a glance. Improvement in time to edit and publish site content. Increased customer satisfaction upon initial site visit. Month over month growth in organic site traffic. The redesigned Expedia Media Solutions site was launched in September 2014. Customers now have an immediate understanding of the products offered, as well as clear paths to research pricing and take the next step. Internal Expedia team members can now easily edit content, and dynamically deliver lead generation and mark...Secti...

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