mmoirai.wordpress.com
Wag the Dog – mmoirai
https://mmoirai.wordpress.com/2016/04/18/wag-the-dog/comment-page-1
Just a few days ago, Saatchi and Saatchi Madrid unveiled its latest creative invention for their client, Pedigree, called “The Posting Tail”. When a dog wags its tail in a way that indicates it likes something, the camera is activated and the subject of the canine’s happiness is captured in a photo and uploaded to their own Facebook feed. Just like our social media accounts generate data for marketers. Perhaps. But we all know what kind of gold can be mined from data. April 18, 2016. April 19, 2016.
mmoirai.wordpress.com
Wag the Dog – mmoirai
https://mmoirai.wordpress.com/2016/04/18/wag-the-dog
Just a few days ago, Saatchi and Saatchi Madrid unveiled its latest creative invention for their client, Pedigree, called “The Posting Tail”. When a dog wags its tail in a way that indicates it likes something, the camera is activated and the subject of the canine’s happiness is captured in a photo and uploaded to their own Facebook feed. Just like our social media accounts generate data for marketers. Perhaps. But we all know what kind of gold can be mined from data. April 18, 2016. April 19, 2016.
mmoirai.wordpress.com
Twitch: King of Live Streaming Platforms? – mmoirai
https://mmoirai.wordpress.com/2016/03/28/twitch-king-of-live-streaming-platforms
Twitch: King of Live Streaming Platforms? When I wrote about Periscope. A few weeks ago, I don’t think I’d quite realized just how many live streaming platforms there are. YouTube. Has live-streaming. Livestream. Has live-streaming (duh). There’s a live-streaming platform for DJs called Chew.tv. There’s a live-streaming platform for chefs (that should have been called Chew.tv, right? My favorite, though is Twitch. 8211; and that’s not just because I’ve actually been live-streamed ON Twitch. Compared typi...
mmoirai.wordpress.com
Hashtags Strike Back – mmoirai
https://mmoirai.wordpress.com/2016/04/07/hashtags-strike-back
You would think after the hashtag debacles #CosbyMeme. People would be more careful about what hashtags they’re putting out. I mean, yeah, it might have sounded good in your head in that moment, but realistically people are unpredictable. No, I take that back – people are very predictable in doing things you wouldn’t expect. Hijacking a hashtag is the art of using a defined Twitter hashtag for the opposite purpose to that which was intended, usually with disastrous results for the creator. Stole the silv...
mmoirai.wordpress.com
Periscope: Another New Platform – mmoirai
https://mmoirai.wordpress.com/2016/03/14/periscope-another-new-platform
Periscope: Another New Platform. The trouble with emerging media is that there’s always something new. Try as I might, I feel like I’m just behind the curve when it comes to new platforms – but I haven’t heard too many people (in my circle, anyhow) talking about Twitter owned platform, Periscope. As they self-describe, Periscope is a way to explore the world through someone else’s eyes. The reason Periscope is taking off is that customers don’t want to be sold to. Provide your viewers with something they...
mmoirai.wordpress.com
Have It Your Way – mmoirai
https://mmoirai.wordpress.com/2016/04/15/137
Have It Your Way. This year, National American Sign Language Day brought a surprise. For all of us. After years of wondering if the mascot’s silence was just a matter of being creepy (let’s be honest, we all thought it was pretty creepy), it turns out, he can only speak using ASL. For the event, Burger King pulled out all the stops and changed all of their store signage down to their logo in honor of the day. And 48 million Americans. The internet, email, and texting are text-heavy communication mediums ...
mmoirai.wordpress.com
Reactionary – mmoirai
https://mmoirai.wordpress.com/2016/03/07/reactionary
For years we’ve been petitioning Facebook for a simple dislike button. Could they give us that one little thing? No They gave us reactions instead. Am I angry about what’s being posted or angry at the poster? Let’s get into some examples. It’s political season, so it’s not unheard of to see crazy political messages floating around that I don’t agree with. Do I use the angry face because I’m angry at the post or am I angry that the poster is posting nonsense? Maybe I’d prefer an eyeroll reaction. The prob...
sempo.org
Dr. Edward Kundahl - SEMPO
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Submit an Industry Event. Video and Audio Interviews. Press and Media Information. No, Keep Private. Profile Link: http:/ www.sempo.org/member/businesscreator. 47 North Jefferson Street. Visit Website ». Https:/ www.facebook.com/businesscreatorplus. Http:/ www.linkedin.com/in/businesscreatorplus. Full Service Interactive (online only). Insider's Guide to Search Marketing. SEMPO Institute Advanced Search Advertising. SEMPO Institute Advanced SEO. General Areas of Expertise:. Visit My Website ». Making our...
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SEMPO
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Submit an Industry Event. Video and Audio Interviews. Press and Media Information. SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. Chats with Industry Experts on hangouts. Discounts to industry conferences. And a variety of other learning resources. SEMPO Member Forum. WSI Research and Management. What is your most difficult task in marketing to millennials? Getting them in the store.
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