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Blog | BlueSky ETO | Digital Asset Management
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Successful Digital Asset Management in Seven Steps. Posted by Rory J. Thompson. On Jul 8, 2016. As businesses scramble to find every advantage they can in an increasingly competitive world, one topic that keeps popping up again and again is digital asset management. That’s sometimes followed by the unnerving question, Am I managing my company’s digital assets properly? 0 Comments Click here to read/write comments. Topics: Digital Asset Management. Subscribe to Email Updates. Brand Marketing Trends (4).
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Blog | BlueSky ETO
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Three Ways to Make Marketing Personas Work Better for You. Posted by Vincent VanOss. On Jun 7, 2016. 0 Comments Click here to read/write comments. Subscribe to Email Updates. Brand Marketing Trends (4). Digital Asset Management (1). Global Brand Management (1). Local Marketing Automation (1). Making Sense of ‘Acronym Soup’: Marketing Communications Clarified. Smarketing: Combining Sales, Marketing Teams for Double Effectiveness. Marketing Resource Management for SMBs: It’s About ‘Time’.
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Marketing Resource Management for SMBs: It’s About ‘Time’
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Marketing Resource Management for SMBs: It’s About ‘Time’. Rory J. Thompson. On Aug 29, 2016. Given all the social media and business intelligence space devoted to better methods of marketing, one absolute keeps rising to the top: Companies need to be more efficient in their global brand management. One of the best solutions to achieve this is by utilizing Marketing Resource Management software, or MRM for short. And develop marketing programs and content;. And budget for marketing activities;. MRM solut...
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Successful Digital Asset Management in Seven Steps
http://blog.blueskyeto.com/successful-digital-asset-management
Successful Digital Asset Management in Seven Steps. Rory J. Thompson. On Jul 8, 2016. As businesses scramble to find every advantage they can in an increasingly competitive world, one topic that keeps popping up again and again is digital asset management. That’s sometimes followed by the unnerving question, Am I managing my company’s digital assets properly? To that end, it’s important to undertake some basic steps to assure that your digital asset management efforts are focused and followed. It helps y...
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Blog | BlueSky ETO | Marketing Communications
http://blog.blueskyeto.com/topic/marketing-communications
Making Sense of ‘Acronym Soup’: Marketing Communications Clarified. Posted by Vincent VanOss. On Sep 23, 2016. Imagine you’re in a weekly staff meeting and the sales manager says the following: Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a SMART timeline, especially when it comes to our TOFu prospects. Did you get all that? 0 Comments Click here to read/write comments.
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Blog | BlueSky ETO
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Making Sense of ‘Acronym Soup’: Marketing Communications Clarified. Smarketing: Combining Sales, Marketing Teams for Double Effectiveness. Marketing Resource Management for SMBs: It’s About ‘Time’. Omni-Channel Marketing, Where the Focus is on the Customer. Avoid Going Rogue with Local Marketing Automation. Seven Benefits of a Brand Marketing Center. Successful Digital Asset Management in Seven Steps. Six Keys to Proper Data Management. Four Brand Marketing Trends for 2016. Subscribe to Email Updates.
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Blog | BlueSky ETO | Vincent VanOss
http://blog.blueskyeto.com/author/vincent-vanoss
Making Sense of ‘Acronym Soup’: Marketing Communications Clarified. Posted by Vincent VanOss. On Sep 23, 2016. Imagine you’re in a weekly staff meeting and the sales manager says the following: Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a SMART timeline, especially when it comes to our TOFu prospects. Did you get all that? 0 Comments Click here to read/write comments.
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Smarketing: Combining Sales, Marketing Teams for Double Effectiveness
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Smarketing: Combining Sales, Marketing Teams for Double Effectiveness. Rory J. Thompson. On Sep 1, 2016. Given all the challenges Chief Marketing Officers face today, rather then throwing up their hands smarter CMOs are turning their focus inward and looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or Smarketing representatives. It became famous in a. Traditionally, sales and marketing teams have been rivals. While on the s...
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Blog | BlueSky ETO | Local Marketing Automation
http://blog.blueskyeto.com/topic/local-marketing-automation
Avoid Going Rogue with Local Marketing Automation. Posted by Rory J. Thompson. On Aug 9, 2016. 0 Comments Click here to read/write comments. Topics: Local Marketing Automation. Subscribe to Email Updates. Brand Marketing Trends (4). Digital Asset Management (1). Global Brand Management (1). Local Marketing Automation (1). Making Sense of ‘Acronym Soup’: Marketing Communications Clarified. Smarketing: Combining Sales, Marketing Teams for Double Effectiveness.
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The Critical Differences Between Brand-Building Communications -- and Spamming
http://blog.blueskyeto.com/brand-building-communications
The Critical Differences Between Brand-Building Communications - and Spamming. Rory J. Thompson. On Jun 20, 2016. In using today’s technology to reach out to current and prospective clients, there is a very fine line between utilizing brand-building communications such as blogs to successfully get your message across, and simply sending spam. The term spam comes from a 1970s British TV sketch comedy show,. Monty Python’s Flying Circus. Insists on reciting every item with its various iterations of Spam, m...
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