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Thought Leadership Space

A blog about thought leadership marketing for professional services firms

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Thought Leadership Space | bobsthoughtleadership.blogspot.com Reviews
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Thought Leadership Space | bobsthoughtleadership.blogspot.com Reviews

https://bobsthoughtleadership.blogspot.com

A blog about thought leadership marketing for professional services firms

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1

Thought Leadership Space: Thought Leadership Lessons from the Recession of 1990-91

http://bobsthoughtleadership.blogspot.com/2008/10/thought-leadership-lessons-from.html

A blog about thought leadership marketing for professional services firms. Monday, October 6, 2008. Thought Leadership Lessons from the Recession of 1990-91. Postponements of capital equipment purchases (especially information technology). Cutbacks in consultants, IT services firms, legal advice, and training. Worries about survival and staving off bankruptcy. Fears about the onset of another Great Depression. Thought I was talking about today? In a phrase, it was this: rally behind reengineering. In the...

2

Thought Leadership Space: Thought Leadership Beyond Professional Services

http://bobsthoughtleadership.blogspot.com/2008/09/thought-leadership-beyond-professional.html

A blog about thought leadership marketing for professional services firms. Tuesday, September 30, 2008. Thought Leadership Beyond Professional Services. Rob Leavitt (a Bloom Group affiliate) and I gave a presentation this morning to the Boston chapter of Sales and Marketing Executives International ( SMEI. A professional group that assembles people from two camps, one of whom is often from Mars (sales) and the other from Venus (marketing). Bookmark this post with:. Posted by Bob Buday. Index Group was wh...

3

Thought Leadership Space: Time to Scour for Your Online Op-Ed Opportunities

http://bobsthoughtleadership.blogspot.com/2008/09/time-to-scour-for-your-online-op-ed.html

A blog about thought leadership marketing for professional services firms. Sunday, September 28, 2008. Time to Scour for Your Online Op-Ed Opportunities. One of the newest and best opportunities for thought leaders in professional firms to get their views in front of clients and prospects is the online world – specifically, the digital space that an increasing number of top-tier business and trade press now provide to outside columnists. Etc) and their firms’ own publications. Harvard Business School inn...

4

Thought Leadership Space: From “The More You Sell, the Less They Buy” Department

http://bobsthoughtleadership.blogspot.com/2008/09/from-more-you-sell-less-they-buy.html

A blog about thought leadership marketing for professional services firms. Wednesday, September 17, 2008. From “The More You Sell, the Less They Buy” Department. I just became aware of a 2007 Economist Intelligence Unit survey. Of 141 executives on marketing at companies that sell products and services to other businesses, so-called B2B firms. I hoped that dot-com era term would have gone away like the thousands of Internet businesses that flamed out, but it obviously didn’t. All well and good. But here&...

5

Thought Leadership Space: Understanding the Ecosystem in Which Thought Leadership Creates Demand for IT

http://bobsthoughtleadership.blogspot.com/2008/09/understanding-ecosystem-in-which.html

A blog about thought leadership marketing for professional services firms. Friday, September 12, 2008. Understanding the Ecosystem in Which Thought Leadership Creates Demand for IT. The growth of the consulting industry is flat. Many IT service and technology companies are reporting slackening sales. Even the white-hot expansion of the Indian outsourcing firms has softened. Yet businesses need productivity improvements more than ever. And why was there strong demand for the technologies that were often c...

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Thought Leadership Space

A blog about thought leadership marketing for professional services firms. Saturday, October 11, 2008. Dodging the Economic Bullet. Trying to figure out how your professional services firm can dodge the economic meltdown bullet? Sorry to mix metaphors.). The only thing that matters is what your clients. Not what you think they need or might need. And what your clients need is help in two areas:. 1 Cutting costs, fast. 2 Boosting the productivity and effectiveness of key operations, fast. I'm remembering ...

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