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4 Trends in Print + Email Marketing | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/trends-in-print-email-marketing
4 Trends in Print Email Marketing. July 27, 2015. As we continue to focus on multichannel marketing, one of the most critical trends we need to focus on is the shifts in print email. Here are 4 trends taken from “ State of Multichannel Marketing in the Printing Industry. 8221; that MSPs need to be aware of. 1 Optimization of email for mobile. In another study (BlueHornet.com), 80% of people were found to delete emails if they did not look good on their mobile device. Are they active, repeat customers?
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5 Mobile Marketing Tips | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/5-mobile-marketing-tips
5 Mobile Marketing Tips. July 22, 2015. Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone. Of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study. Make sure your website is responsive. Don’t have irrelevant content. When contacting anyone, especially a potential client, you need to make sure that you are sending information at ...
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Heidi Tolliver-Walker | The Digital Nirvana
http://thedigitalnirvana.com/author/heiditolliverwalker
Author Archives: Heidi Tolliver-Walker. Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes Digital Printing: Transforming Business and Marketing Models, 1:1 (Personalized) Printing: Boosting Profits Through Relevance, Personalized URLs: Beyond the Hype, and Web-to-Print: Transforming Document Management and Marketing. Kohl’s updated its c...
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About | The Digital Nirvana
http://thedigitalnirvana.com/about
Or visit the Product Print Resource Center at pps.csa.canon.com for access to case studies, white papers, customer testimonials, press demos, webinars, and more! On The Impact of Paper and Ink on Inkjet Color. On Join the Debate: What Would You Do in This Situation? On 29 Days a-Leaping. On 29 Days a-Leaping. Publishers and Brands Will Share Their Content Know-how at WoodWing’s Xperience Conference. Esko’s new ArtPro brings innovation to packaging design and prepress with native PDF editor.
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Long Distance Voyager | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/long-distance-voyager
July 20, 2015. Optional soundtrack to this post.). History was made last week, when a space probe the size of a piano flew by and took the first close-up photographs of the last of the classic nine planets of the Solar System. I am speaking of course of Pluto, and while astronomy may be fairly far afield of what we usually post here on the Digital Nirvana (even by the standards of what I usually post here), the. And a certain white whale but sometimes crazy obsessions can yield real, non-crazy fruit.
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Getting Lifts with More Precise Email timing | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/getting-lifts-with-more-precise-email-timing
Getting Lifts with More Precise Email timing. July 21, 2015. As email becomes a default marketing channel for so many clients, how do you max out the opportunities this offers? Group A was contacted using the direct marketer’s strategy. Members of the list received a pre-email containing advance notification of the direct mail offer. Once the direct mail piece was delivered, follow-up emails were sent at the discretion of the email deployment provider without regard to whether the mail piece had ...The c...
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Ever Tried to Download a QR Code Reader? | The Digital Nirvana
http://thedigitalnirvana.com/2010/10/ever-tried-to-download-a-qr-code-reader
Ever Tried to Download a QR Code Reader? October 5, 2010. But have you ever tried to download a QR code reader yourself? Or even more frustrating, multiple readers? For some readers, such as the Kaywa reader, you simply Google “kaywa QR reader” and it comes up at the top of the search results. But others, it could take you 20 minutes if you find it at all. You’ll get articles, blog posts, and industry discussions about the readers, but where is the reader itself? October 6, 2010. I couldn’t agree m...
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New Tech Takes Print Books Into New Directions | The Digital Nirvana
http://thedigitalnirvana.com/2014/01/new-tech-takes-print-books-into-new-directions
New Tech Takes Print Books Into New Directions. January 13, 2014. For the second year in a row, a critical mass of friends and colleagues reported that they received a Kindle or the like for Christmas. (My policy for the past couple of years has been to only give people print books as gifts.) Still, recent trends in ebook sales show a slowdown, which is actually being greeted as somewhat good news. By an industry that never was all that enthused by ebooks to begin with. And Forbes. And the Star Trek.
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“Every Channel Wants to Win the Attribution Battle” | The Digital Nirvana
http://thedigitalnirvana.com/2015/07/every-channel-wants-to-win-the-attribution-battle
8220;Every Channel Wants to Win the Attribution Battle”. July 28, 2015. The other day, I wrote a post. On 4 critical trends in print email. I had written a similar article in. Here is what he wrote:. I read with interest your article on print and email. While I agree in principle with most everything you wrote, I believe that there are more layers to the onion. A continuing beef I have with the various marketing channels is their unending need to claim victory. In your article, you cited how. There are n...
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The Digital Nirvana | The Evolution of Digital Technology | Page 2
http://thedigitalnirvana.com/page/2
Chasing AR from behind. The other day, I had a conversation with MJ Anderson, CMO of Trekk, one of the companies on the forefront of mobile technologies like augmented reality (AR) and virtual reality (VR) with a focus on how they drive the world of print. A lot happened in that conversation, but there is one point I’d like Read More ». How to Turn Your Website into Your Top Sales Rep. Consumers: We’re Tired of Being Pressured to Go Digital Only. Is it just me? Investing in a production inkjet press is a...
