brandbinge.blogspot.com

Brand Binge

Sunday, August 12, 2012. Brand Purpose: Nike Find Your Greatness Campaign. I love Nike's Find Your Greatness campaign. Nike's marketing has been so consistently good that it is tempting sometimes to forget how hard it is to do. I enjoy the campaign as a human watching powerful storytelling, but I appreciate it even more as a marketer. It is elegantly based on a guiding customer insight and rooted in a clear rational and emotional brand purpose. Nicely done, Weiden Kennedy. Nike's Current Brand Mission:.

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Brand Binge | brandbinge.blogspot.com Reviews

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Sunday, August 12, 2012. Brand Purpose: Nike Find Your Greatness Campaign. I love Nike's Find Your Greatness campaign. Nike's marketing has been so consistently good that it is tempting sometimes to forget how hard it is to do. I enjoy the campaign as a human watching powerful storytelling, but I appreciate it even more as a marketer. It is elegantly based on a guiding customer insight and rooted in a clear rational and emotional brand purpose. Nicely done, Weiden Kennedy. Nike's Current Brand Mission:.

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Brand Binge | brandbinge.blogspot.com Reviews

https://brandbinge.blogspot.com

Sunday, August 12, 2012. Brand Purpose: Nike Find Your Greatness Campaign. I love Nike's Find Your Greatness campaign. Nike's marketing has been so consistently good that it is tempting sometimes to forget how hard it is to do. I enjoy the campaign as a human watching powerful storytelling, but I appreciate it even more as a marketer. It is elegantly based on a guiding customer insight and rooted in a clear rational and emotional brand purpose. Nicely done, Weiden Kennedy. Nike's Current Brand Mission:.

INTERNAL PAGES

brandbinge.blogspot.com

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Brand Binge: Two Things

http://brandbinge.blogspot.com/2011/10/two-things.html

Friday, October 28, 2011. You have to do at least two things a week that will make you a better marketer. Even if you don't, someone else will. And you both will be applying for the same dream marketing job in 12 months. I'm just sayin'. Love, Pat. October 28, 2011 at 9:04 AM. These things could include updating resume, reading industry best-practices, networking, thinking about new innovations, going to Town halls. along these lines? October 28, 2011 at 9:43 AM. Got your attention @reshmakhan! My hands ...

2

Brand Binge: Robert T. Blanchard of Procter & Gamble in his 1999 "Parting Essay"

http://brandbinge.blogspot.com/2011/10/robert-t-blanchard-of-procter-gamble-in.html

Sunday, October 2, 2011. Robert T. Blanchard of Procter and Gamble in his 1999 "Parting Essay". There is humanity in branding. Thank you Robert Blanchard for summing it up so well. Robert T. Blanchard of Procter and Gamble. In his 1999 “Parting Essay”. Subscribe to: Post Comments (Atom). Robert T. Blanchard of Procter and Gamble in his 1999 "Parting Essay". Brand Purpose: Nike Find Your Greatness Campaign. Barbara Apple Sullivan is One of My Marketing Heroes. Why Great Brands Are Like Great Leaders.

3

Brand Binge: Marketing is a Tax

http://brandbinge.blogspot.com/2011/11/marketing-is-tax.html

Monday, November 7, 2011. Marketing is a Tax. Marketing is a tax you pay when your product is unremarkable" is a quote from Robert Stephens founder of the Geek Squad. It has taken on a mythic-ness across the Internet and is a particular favorite among tech companies. There is incredible power and importance in Robert Stephens' 11 words. Blasphemy from my marketing mouth? Not on your life. Are they a media partner? Are they a distribution and sales channel for your product? In a corporate org structure, y...

4

Brand Binge: Marketers as Inspirers

http://brandbinge.blogspot.com/2011/11/marketers-as-inspirers.html

Thursday, November 3, 2011. When someone asks me one of the proudest and most important skills I have as a marketer, I always say collaborating with creative teams to produce amazing work- some of the proudest of their careers, I always hope. Designer Murat Mutlu. I am not going to get into the skills of writing a kick ass brief here, more on that later. But I will dwell on inspiration and the art. They are doing something, not. They are working on or. The Brief For The Sistine Chapel. Marketing is a Tax.

5

Brand Binge: Inherent vs. Network Value and the Role of Marketing

http://brandbinge.blogspot.com/2012/06/inherent-vs-network-value-and-role-of.html

Sunday, June 3, 2012. Inherent vs. Network Value and the Role of Marketing. This is long, but I believe from the bottom of my heart it will be worth the journey if you are a marketer, work at an agency, work in technology, or wonder what on earth marketers do today. Imagine a very smart, successful Silicon Valley engineer saying something like, "With the Internet and social media, the best products don't need marketing. Look at Facebook and Instagram.". Two Themes of Marketing Change. I believe these are...

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September | 2012 | Me in 3...

https://mein3.wordpress.com/2012/09

Explaining me in the perfect way. Me in 3…. Archive September, 2012. 8220;Me in 3” has moved to rosejia.com! My blog has moved to rosejia.com. See you at my new site! Click to print (Opens in new window). Click to email (Opens in new window). Share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to share on Tumblr (Opens in new window). Click to share on LinkedIn (Opens in new window). Benjamin Tseng's Blog.

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“Me in 3” has moved to rosejia.com! | Me in 3...

https://mein3.wordpress.com/2012/09/09/me-in-3-has-moved-to-rosejia-com

Explaining me in the perfect way. Me in 3…. 8220;Me in 3” has moved to rosejia.com! My blog has moved to rosejia.com. See you at my new site! Click to print (Opens in new window). Click to email (Opens in new window). Share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to share on Tumblr (Opens in new window). Click to share on LinkedIn (Opens in new window). Click to share on Reddit (Opens in new window).

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Brand Binge

Sunday, August 12, 2012. Brand Purpose: Nike Find Your Greatness Campaign. I love Nike's Find Your Greatness campaign. Nike's marketing has been so consistently good that it is tempting sometimes to forget how hard it is to do. I enjoy the campaign as a human watching powerful storytelling, but I appreciate it even more as a marketer. It is elegantly based on a guiding customer insight and rooted in a clear rational and emotional brand purpose. Nicely done, Weiden Kennedy. Nike's Current Brand Mission:.

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