brandmantras.blogspot.com

Brand Mantras

Friday, August 10, 2007. Creativity - The Click Idea. A strong brand is a brand, which delivers consistently and, over a period of time, unique, relevant and motivating functional benefits. Moreover, the brand is often supported by a strong emotional benefit, which is anchored to the brand by “The Click Idea”. The Click Idea could, sometimes, be in the product itself. Brands are built over the long haul, not overnight. And, it is the gradual building of trust between the consumer and service or produ...

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Brand Mantras | brandmantras.blogspot.com Reviews

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Friday, August 10, 2007. Creativity - The Click Idea. A strong brand is a brand, which delivers consistently and, over a period of time, unique, relevant and motivating functional benefits. Moreover, the brand is often supported by a strong emotional benefit, which is anchored to the brand by “The Click Idea”. The Click Idea could, sometimes, be in the product itself. Brands are built over the long haul, not overnight. And, it is the gradual building of trust between the consumer and service or produ...

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5 customer lifetime value

6 building brands

7 2 comments

8 blog archive

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Brand Mantras | brandmantras.blogspot.com Reviews

https://brandmantras.blogspot.com

Friday, August 10, 2007. Creativity - The Click Idea. A strong brand is a brand, which delivers consistently and, over a period of time, unique, relevant and motivating functional benefits. Moreover, the brand is often supported by a strong emotional benefit, which is anchored to the brand by “The Click Idea”. The Click Idea could, sometimes, be in the product itself. Brands are built over the long haul, not overnight. And, it is the gradual building of trust between the consumer and service or produ...

INTERNAL PAGES

brandmantras.blogspot.com

1

Brand Mantras: Customer Lifetime Value

http://brandmantras.blogspot.com/2007/04/customer-lifetime-value.html

Wednesday, April 25, 2007. The trend toward a Customer-Centric approach to Marketing, combined with the growing availability of Customer Transaction Data, has generated interest in Customer Lifetime Value (CLV). CLV is a straightforward concept - the current value of the future cash flows associated with a customer. Regression-type models often include explanatory variables simply because they create the desired effect of making the data better fit the model - but there is no established theory to explai...

2

Brand Mantras: August 2007

http://brandmantras.blogspot.com/2007_08_01_archive.html

Friday, August 10, 2007. Creativity - The Click Idea. A strong brand is a brand, which delivers consistently and, over a period of time, unique, relevant and motivating functional benefits. Moreover, the brand is often supported by a strong emotional benefit, which is anchored to the brand by “The Click Idea”. The Click Idea could, sometimes, be in the product itself. Brands are built over the long haul, not overnight. And, it is the gradual building of trust between the consumer and service or produ...

3

Brand Mantras: April 2007

http://brandmantras.blogspot.com/2007_04_01_archive.html

Wednesday, April 25, 2007. The trend toward a Customer-Centric approach to Marketing, combined with the growing availability of Customer Transaction Data, has generated interest in Customer Lifetime Value (CLV). CLV is a straightforward concept - the current value of the future cash flows associated with a customer. Regression-type models often include explanatory variables simply because they create the desired effect of making the data better fit the model - but there is no established theory to explai...

4

Brand Mantras: Creativity - The Click Idea

http://brandmantras.blogspot.com/2007/08/creativity-click-idea.html

Friday, August 10, 2007. Creativity - The Click Idea. A strong brand is a brand, which delivers consistently and, over a period of time, unique, relevant and motivating functional benefits. Moreover, the brand is often supported by a strong emotional benefit, which is anchored to the brand by “The Click Idea”. The Click Idea could, sometimes, be in the product itself. Brands are built over the long haul, not overnight. And, it is the gradual building of trust between the consumer and service or produ...

5

Brand Mantras: Building Brands

http://brandmantras.blogspot.com/2007/04/building-brands.html

Wednesday, April 25, 2007. One of the most DIFFICULT tasks in so called BranD ManagemenT is transforming the organization from one that does not understand the ScopE or ImportancE of brand management to one that embraces and actively builds the brand as a critically important source of sustainable Competitive Advantage. Key to this transformation is the organization’s BRAND PROMISE. The following comment is typical what usually we hear from marketing executives at more and more companies these days:.

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brandmantras.blogspot.com

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Friday, August 10, 2007. Creativity - The Click Idea. A strong brand is a brand, which delivers consistently and, over a period of time, unique, relevant and motivating functional benefits. Moreover, the brand is often supported by a strong emotional benefit, which is anchored to the brand by “The Click Idea”. The Click Idea could, sometimes, be in the product itself. Brands are built over the long haul, not overnight. And, it is the gradual building of trust between the consumer and service or produ...

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