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BrandMechanics® | Brand Strategy, Account Planning, Qualitative Research and Elevator Pitches

Single-source, hands-on resource for Brand Strategy, Account Planning, Qualitative Research, Elevator Pitch and Synectics services.

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BrandMechanics® | Brand Strategy, Account Planning, Qualitative Research and Elevator Pitches | brandmechanics.com Reviews
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Single-source, hands-on resource for Brand Strategy, Account Planning, Qualitative Research, Elevator Pitch and Synectics services.
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BrandMechanics® | Brand Strategy, Account Planning, Qualitative Research and Elevator Pitches | brandmechanics.com Reviews

https://brandmechanics.com

Single-source, hands-on resource for Brand Strategy, Account Planning, Qualitative Research, Elevator Pitch and Synectics services.

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brandmechanics.com brandmechanics.com
1

QuickStart™ | BrandMechanics®

http://brandmechanics.com/programs/quickstart

From zero to a compelling Creative Brief in just half a day. QuickStart is an intense, on-site creative strategy workshop for time-crunched advertising, design, digital and PR agencies. This time-honored Account Planning methodology, often deployed for new business pitches, is a step-by-step process that builds on existing knowledge and insights, and leverages the brainpower and imagination of the group. A one-page, focused Creative Brief in Word format, enthusiastically supported by the agency team.

2

Brand Strategy | BrandMechanics®

http://brandmechanics.com/services/brand-strategy

Brand Strategy developed in weeks not months. A brand is a set of memories/expectations that exist in people’s minds, and every branded product or service needs a strategy built around a FUTURE BRAND ESSENCE. The desired DNA of your brand compressed into a couple of powerful words or a short compelling sentence. Words have consequences, so choosing the right words is critically important. Your FUTURE BRAND ESSENCE. Our process will deliver enthusiastic consensus on your FUTURE BRAND ESSENCE. Our most sou...

3

Virtual Brand Workshop™ | BrandMechanics®

http://brandmechanics.com/programs/virtual-brand-workshop

Remotely executed FBE Program. Brand Strategy Development concentrated into weeks not months for time-crunched or geographically dispersed clients. This program is our highly regarded FBE program. Specially adapted for time-crunched or geographically dispersed clients who find it virtually impossible to gather for an in-person Brand Workshop. Is the Brand Audit which uses our proprietary web-based application containing three brand-diagnostic exercises. For a discussion of your needs and a custom quote.

4

About Us | BrandMechanics®

http://brandmechanics.com/about-us

Winner of the IPA Advertising Effectiveness Marketing Award for Innovation in London, he has twice been a Judge for The Effies in New York. His extensive experience includes training with David Bernstein (Brand Consulting), Stanley Pollitt (Account Planning) and George Prince (Synectics).

5

Blog | BrandMechanics®

http://brandmechanics.com/blog

Debating Jon Steel’s video – part 7. Posted in: Account Planning. May 2, 2012. An on-going blog to create debate and perhaps raise some awkward questions on the seven subjects discussed in Jon Steel’s video. Topic 7. Is digital just another set of media for connecting with your audience? About 50 years ago, ad guru Marshall McLuhan famously declared, The medium is the message . Frankly, I think that’s bull […]. Debating Jon Steel’s video – part 6. Posted in: Account Planning. April 23, 2012. An on-going ...

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About Us | BrandMechanics®

http://www.accountplanners.com/about-us

Winner of the IPA Advertising Effectiveness Marketing Award for Innovation in London, he has twice been a Judge for The Effies in New York. His extensive experience includes training with David Bernstein (Brand Consulting), Stanley Pollitt (Account Planning) and George Prince (Synectics).

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About Us | BrandMechanics®

http://www.accountplanners.net/about-us

Winner of the IPA Advertising Effectiveness Marketing Award for Innovation in London, he has twice been a Judge for The Effies in New York. His extensive experience includes training with David Bernstein (Brand Consulting), Stanley Pollitt (Account Planning) and George Prince (Synectics).

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Synectics | BrandMechanics®

http://www.brandpractice.com/services/synectics

Make your brainstorms and workshops more efficient and productive to deliver consensus and actionable results. If just one of the following statements is true, then you need our Synectics Services:. Our brainstorms usually end up with nothing useful it’s a waste of everyone’s time. Ideas from senior managers always seem to get more attention than everyone else’s. When someone’s idea gets shot down, they often stop contributing. It’s virtually impossible to get consensus with big egos in the group.

brandpractice.com brandpractice.com

FBE™ Program | BrandMechanics®

http://www.brandpractice.com/programs/future-brand-essence

FBE Program Future Brand Essence. Defining your Brand DNA. Brand Strategy Development concentrated into weeks not months. A four-stage program to kick off the Brand Building process by defining the rich, compressed, core Brand Language necessary to leverage your Brand in a powerful and inspiring way, including:. What the Brand wants to stand for (. Future Brand Essence the Brand’s desired DNA. The kind of world you want to create (. The purpose of the Brand (. The 30 Speech (. Is the Brand Audit.

brandpractice.com brandpractice.com

About Us | BrandMechanics®

http://www.brandpractice.com/about-us

Winner of the IPA Advertising Effectiveness Marketing Award for Innovation in London, he has twice been a Judge for The Effies in New York. His extensive experience includes training with David Bernstein (Brand Consulting), Stanley Pollitt (Account Planning) and George Prince (Synectics).

brandpractice.com brandpractice.com

Testimonials | BrandMechanics®

http://www.brandpractice.com/clients/testimonials

8220;The well-constructed process the mind-expanding exercises to open the mental pores adding value beyond just excellent facilitation.”. Jeff Pendleton, Director Internet Services. 8220;At Mandalay Bay we continue to benefit from Michael’s original strategic thinking, brand development and research skills that led us to our marketing campaign. His outstanding work covered not just our customer-facing efforts (B2C) but also the conventions side of our business (B2B).”. Randy Boynton, VP Marketing. 8220;...

thebrandpractice.com thebrandpractice.com

Account Planning | BrandMechanics®

http://www.thebrandpractice.com/services/account-planning

Focused Communications Strategies Development and Insightful Consumer Research to build your Brand. Messages must ENGAGE and PERSUADE to build your brand. That’s why we place great emphasis on clearly defining and understanding the brand’s core target audiences and ensuring their needs, motivations and values are reflected in your communications strategies. We will ensure your message is engaging to get attention, and persuasive to achieve consideration. We also offer QuickStart.

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