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BrandnamaOn the craft of naming brands.
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On the craft of naming brands.
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On the craft of naming brands.
Brandnama: January 2007
http://brandnama.blogspot.com/2007_01_01_archive.html
On the craft of naming brands. Wednesday, January 31, 2007. A brand named 7 for All Mankind. 7 for All Mankind. Is a designer jeans brand based on the logic that most Americans own an average of seven pairs of jeans at a time. Wikipedia says 7 is available in Saks Fifth Avenue, Bloomingdales and Nordstorm. Clients please take note, long brand names do work. Tuesday, January 30, 2007. How did Crocin get its name? Monday, January 29, 2007. If you have a nose for names, you'll love this. At Milwaukee's Summ...
Brandnama: March 2007
http://brandnama.blogspot.com/2007_03_01_archive.html
On the craft of naming brands. Friday, March 30, 2007. Namewire features the travails of a Michigan restaurant. Originally named Mother Cluckers. Thursday, March 29, 2007. Which bi-monthly mag is named after this man? Named after Walter Luerzer. Image courtesy: Adacademy.ro. Monday, March 26, 2007. The logo that changed the brand name. They started calling their global brand OGeneral. They even chose that domain name for their Indian website. Why is Fujitsu silent about this? Sunday, March 25, 2007.
Brandnama: April 2007
http://brandnama.blogspot.com/2007_04_01_archive.html
On the craft of naming brands. Friday, April 27, 2007. Life's got too hectic. So I am closing the tap. You can catch me at my website. Wednesday, April 18, 2007. A very icky name. Dentsu India has launched Iki. A creative boutique. Apparently Iki. Means chic in Japanese. Funnily, Iki. Sounds very icky to the English ear. Is anyone at Dentsu listening? Sunday, April 08, 2007. A brand that means the same in Spanish and Tamil. Funny, ain't it? Tuesday, April 03, 2007. Sunday, April 01, 2007. A very icky name.
Brandnama: November 2006
http://brandnama.blogspot.com/2006_11_01_archive.html
On the craft of naming brands. Thursday, November 30, 2006. How about some Dead Frog beer? I am a teetotaler. But I get my kicks by collecting some spirited brand names. I tripped on Old Fart. Now I've discovered Fat Bastard, Glamour Puss, Laughing Stock and Dead Frog. All courtesy. A Beer by any other name. A piece by Renee Alexander in Brand Channel. The incentive to read the article is a nice quote from the owner of Dead Frog Beer:. Safe is dangerous and dangerous is safe when it comes to naming.
Brandnama: A brand that means the same in Spanish & Tamil
http://brandnama.blogspot.com/2007/04/brand-that-means-same-in-spanish-tamil.html
On the craft of naming brands. Sunday, April 08, 2007. A brand that means the same in Spanish and Tamil. Did you know that Chupa Chups is derived from the Spanish word 'Chupar' that means 'to suck'? I am sure you didn't. Did you also know that the Tamil word 'chuppardhu' means 'to suck'? Funny, ain't it? Yep tho i thot it was Finnish. Cos when i was working in confectionery it was given to me by OY Leaf which i thot was Finnish! Man how we pigged out on the carton - it was delicious. A very icky name.
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Übernamer: May 2007
http://ubernamer.blogspot.com/2007_05_01_archive.html
Friday, May 25, 2007. Pixetra v/s Anything else. An acquaintance of ours came up with the name Pixetra. For a store that sells digital cameras and related equipment. I love it. The name says it all. It says pictures. It says pixels. It says digital. It says etcetra. It's what a great name should be. It might even get by without the need for a tagline. An almost perfect brand name for the product it is advertising. Long and Short cut: 7/10. Thursday, May 17, 2007. FedEx Kinkos v/s Finkos v/s KinkEx. Run b...
Übernamer: June 2007
http://ubernamer.blogspot.com/2007_06_01_archive.html
Monday, June 18, 2007. Every once in a while #1. What a lovely name. I could write an essay on why I think 'Remember the milk'. Is a great name for a web app that helps you manage tasks. Fortunately for you, I shan't. Friday, June 01, 2007. I'm going take a break from this naming business blog and spend my free time writing my Magnum Flopus. My blogging diversion and mental exercises will continue here. Subscribe to: Posts (Atom). Knowledge has no purpose unless it is shared. View my complete profile.
Übernamer: Sepia Mutiny v/s India Uncut
http://ubernamer.blogspot.com/2007/05/sepia-mutiny-vs-india-uncut.html
Wednesday, May 16, 2007. Sepia Mutiny v/s India Uncut. Run by an internet acquiantance of mine, is a great name for a site that positions itself as a daily source of interesting, Indiacentric and, most of all, independent news. On the other hand goes in for the interesting, USA-relevant tactic of colour-type plus aggression. Long and Short cut: 7/10. Long and Short cut: 7/10. Long and Short cut: 7/10. Adden for the dumb:. Aside from all that:. Knowledge has no purpose unless it is shared. Write to me....
Übernamer: December 2006
http://ubernamer.blogspot.com/2006_12_01_archive.html
Sunday, December 31, 2006. Name gallery #9: 7/10. More brand name puffery from Al and Laura Ries. Interview is anything to go by Al and Laura Ries ought to drop the famous surname from their name. Everything they say in this interview goes against the one big reason the Ries' are what they are today: Their old name. Saturday, December 30, 2006. Is it so hard to come up with an orginal name? Name gallery #8: 7/10. Friday, December 29, 2006. Was written in 2004. Obviously, some questions never go away.
Übernamer: Apple v/s Big Blue
http://ubernamer.blogspot.com/2007/05/apple-vs-big-blue.html
Friday, May 11, 2007. Apple v/s Big Blue. An old classic in naming strategy is being debated over at Thingnamer. And I can't help but attempt a deconstruction. When Apple was introduced, Big Blue ruled the roost. Steve Jobs and his Gang of Blue-busters needed to come up with something so memorable that people would make an instant connection with the new product without having to be told about it time and again; Apple, you see, would never be able to match Big Blue in terms of marketing muscle. Adden for...
Übernamer: Koolickles v/s Kool-Aid Pickles
http://ubernamer.blogspot.com/2007/05/koolickles-vs-kool-aid-pickles.html
Friday, May 11, 2007. Koolickles v/s Kool-Aid Pickles. The retailers of this new brand launched in USA include Double Quick, a chain of more than 30 stores, which has even applied for "a trademark for Koolickle, a name coined by Rick Beuning, its director of food service, who says: "I'm a white boy from the Midwest . This isn't my food, but I know a good product when I see one.". Personally speaking, I know a good name when I see one. Koolickles is a good one. Very. Why do I like Koolickles?
Übernamer: Off
http://ubernamer.blogspot.com/2007/06/off.html
Friday, June 01, 2007. I'm going take a break from this naming business blog and spend my free time writing my Magnum Flopus. My blogging diversion and mental exercises will continue here. Thanks for the company. If you'd like to get in touch with me, please write to dopppsy@gmail.com. Subscribe to: Post Comments (Atom). Knowledge has no purpose unless it is shared. View my complete profile. Need a brand name? Every once in a while #1. My other idea blogs.
Übernamer: Pixetra v/s Anything else
http://ubernamer.blogspot.com/2007/05/pixetra-vs-anything-else.html
Friday, May 25, 2007. Pixetra v/s Anything else. An acquaintance of ours came up with the name Pixetra. For a store that sells digital cameras and related equipment. I love it. The name says it all. It says pictures. It says pixels. It says digital. It says etcetra. It's what a great name should be. It might even get by without the need for a tagline. An almost perfect brand name for the product it is advertising. Long and Short cut: 7/10. Subscribe to: Post Comments (Atom). View my complete profile.
Übernamer: FedEx Kinkos v/s Finkos v/s KinkEx
http://ubernamer.blogspot.com/2007/05/fedex-kinkos-vs-finkos-vs-kinkex.html
Thursday, May 17, 2007. FedEx Kinkos v/s Finkos v/s KinkEx. Before we go on to the next post on this blog, take a little time out for this monstrosity in naming brought to us by The Name Inspector. Proof that not all portmanteaus work. Only the ones that come a lot closer to sounding like actual words. For instance, Pixetra. Subscribe to: Post Comments (Atom). Knowledge has no purpose unless it is shared. View my complete profile. Need a brand name? Pixetra v/s Anything else. Sepia Mutiny v/s India Uncut.
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Brandnama
On the craft of naming brands. Saturday, October 25, 2008. Up and running again. I've started blogging again. On names and brand names. In a place, we call Nama Sutra. Be there, if you like a think. Friday, April 27, 2007. Life's got too hectic. So I am closing the tap. You can catch me at my website. Wednesday, April 18, 2007. A very icky name. Dentsu India has launched Iki. A creative boutique. Apparently Iki. Means chic in Japanese. Funnily, Iki. Sunday, April 08, 2007. Funny, ain't it? Using this int...
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