e-motes.blogspot.com
eMotes: Social Media in Highly Regulated Industries
http://e-motes.blogspot.com/2014/03/social-media-in-highly-regulated.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Thursday, March 20, 2014. Social Media in Highly Regulated Industries. This is a pretty general discussion, but it does call out some of the specific challenges those in highly regulated industries (especially pharma and financial) face when it comes to social media. Http:/ www.forbes.com/sites/onmarketing/2014/03/18/social-media-tips-for-highly-regulated-industries/. Subscribe to: Post Comments (Atom).
e-motes.blogspot.com
eMotes: February 2011
http://e-motes.blogspot.com/2011_02_01_archive.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Monday, February 7, 2011. 5 Reasons Why Engineers Should Love Social Media. In EE Times explored the supposed antipathy held by engineers for social media. Prominently referenced was a graph that showed the results of an EE Times survey from May of 2010 which clearly indicated that the overwhelming majority (85%) of sampled engineers had feelings towards Twitter ranging from indifferent at best to “HATE IT! Without Twi...
e-motes.blogspot.com
eMotes: Why You Need Mobile-Optimized Website Content (and Not Just Because Google Says So)
http://e-motes.blogspot.com/2012/11/why-you-need-mobile-optimized-website.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Thursday, November 1, 2012. Why You Need Mobile-Optimized Website Content (and Not Just Because Google Says So). Google recently teamed with Sterling Research and SmithGeiger to survey. Nearly 1,100 U.S. adults about website user experience on smartphones. While their focus was more on general consumer use of websites, the results are certainly illuminating and applicable for the B2B customer as well. 61% said that if ...
e-motes.blogspot.com
eMotes: March 2014
http://e-motes.blogspot.com/2014_03_01_archive.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Thursday, March 20, 2014. Social Media in Highly Regulated Industries. This is a pretty general discussion, but it does call out some of the specific challenges those in highly regulated industries (especially pharma and financial) face when it comes to social media. Http:/ www.forbes.com/sites/onmarketing/2014/03/18/social-media-tips-for-highly-regulated-industries/. Links to this post. Subscribe to: Posts (Atom).
e-motes.blogspot.com
eMotes: Inching Closer to the Bottom Line
http://e-motes.blogspot.com/2011/03/inching-closer-to-bottom-line.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Wednesday, March 9, 2011. Inching Closer to the Bottom Line. 8220;Marketers appear to be inching closer to answering the question of social media ROI—or at least making a serious effort—as the stakes get higher.”. EMarketer, “Dramatic Difference in Approach to Social Media Metrics”. Marketers will want justification for their spend. While the technical costs of entry are very low in social media, i.e. zero to s...Mappi...
e-motes.blogspot.com
eMotes: December 2010
http://e-motes.blogspot.com/2010_12_01_archive.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Thursday, December 30, 2010. Every year of the Digital Age produces exciting new technologies, bright industry superstars, and the purported decay or demise of some hereditary company, platform, or application that (in an earlier time) we previously could not live without. The only constant is change, as somebody probably said at some point while playing Space Invaders on his Commodore 64. However, this also means the ...
e-motes.blogspot.com
eMotes: September 2013
http://e-motes.blogspot.com/2013_09_01_archive.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Tuesday, September 17, 2013. The New Rules of B2B Demand Generation. The modern marketer needs to be savvy in the ways that Demand Generation can be used to connect with qualified buyers: dynamic websites, SEM, email, analytics, display advertising, and social media. Expense account lunches, golf outings, and trade show parties don’t cut it anymore. Old rule: When a lead was captured via the website, it might. Frustrat...
e-motes.blogspot.com
eMotes: On Becoming a Client
http://e-motes.blogspot.com/2014/06/on-becoming-client.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Friday, June 20, 2014. On Becoming a Client. 8220;Welcome to the Dark Side! 8221; he said with an evil laugh. That’s not how I would characterize it, of course; that’s how one of my new colleagues put it when I explained that my whole career had previously been with agencies. He, a veteran of stops at a few ad agencies, had given a knowing smirk. It takes them forever to get things done. Nobody can make a decision.
e-motes.blogspot.com
eMotes: June 2014
http://e-motes.blogspot.com/2014_06_01_archive.html
Brief commentary on interactive Business-to-Business marketing tactics and strategies. Friday, June 20, 2014. On Becoming a Client. 8220;Welcome to the Dark Side! 8221; he said with an evil laugh. That’s not how I would characterize it, of course; that’s how one of my new colleagues put it when I explained that my whole career had previously been with agencies. He, a veteran of stops at a few ad agencies, had given a knowing smirk. It takes them forever to get things done. Nobody can make a decision.
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