kgoldrajch.blogspot.com
International Communications: April 2008
http://kgoldrajch.blogspot.com/2008_04_01_archive.html
Wednesday, April 9, 2008. Global Branding and Ries’ 22 Immutable Rules. Let’s face it: Branding is crucial. If you are looking for basic branding rules, I suggest reading. Al Ries’ 22 immutable Laws of Branding. When working with global branding, remember to prioritize your demographics and adapt the rules regionally, without losing the brand identity. Here is one excellent example: In order to expand to Israel,. If you wish to learn more about global branding, please click. To read a previous post.
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International Communications: More than Words for a Global Audience
http://kgoldrajch.blogspot.com/2008/02/more-than-words-for-global-audience.html
Saturday, February 9, 2008. More than Words for a Global Audience. I am a big advocate for using as many visual aids as you can in order to convey your message as clearly as possible. You will also find out that humor will be one the best allies you will ever have in order to ensure that your message comes across easily, especially in advertisement. Take this Chinese Menthos ad for example (no need to speak Chinese in order to understand it) :. If you are interested in watching other Very Funny TBS.
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International Communications: December 2007
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Friday, December 28, 2007. Brands Without Borders - 2007. Here are some of these global brands that were under the spotlight during 2007 and I would call the "2007 Brands Without Borders":. What are the other brands that you would add to this list? Saturday, December 22, 2007. Mobile Advertising in the UK. Friday, December 21, 2007. Top 8 Reasons to Integrate the Mobile Medium in a Global Marketing Campaign. 4) Most likely, your target audience carry their cellphones with them, in their pockets or bags.
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International Communications: January 2008
http://kgoldrajch.blogspot.com/2008_01_01_archive.html
Sunday, January 20, 2008. Global PR: Sell your story, not your products. In terms of Dollars, a good PR campaign may be much more effective than plain advertising or other marketing tactics. When information comes from a reliable source like the press, whatever you sell gains instant credibility. But how do you get your word out? How do you get the press to comment on your product or service? Do you just pick up the phone and pitch these writers? If you would like to comment on global PR campaigns, stori...
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International Communications: May 2008
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Saturday, May 31, 2008. The Viral Series II: The importance of branding in viral marketing. Here are some of the most popular viral services:. MySpace - FaceBook - YouTube - Bebo - LinkedIn. Notice that these brands all share branding communalities:. 1- Small names (1, 2 syllables), easy to remember. 2- You can use them as verbs (i.e, “Vivian. Her birthday party” “I am. To Jack”, etc.). 3-When you think of their names, you can picture their logos in your head. Be aware that what may work in one side of t...
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International Communications: The Viral Series
http://kgoldrajch.blogspot.com/2008/05/viral-series.html
Saturday, May 3, 2008. I have been working with viral based communities, online and mobile applications since the 90s and viral marketing is definitely one of the areas that I feel definitely very passionate for. One of the most frequent questions that I get regards to reaching a critical mass when providing a service or application which is dependable on user adoption. Here are the items that I will be talking about in the next posts:. 1- The ideal target audience and the millennium generation. Subscrib...
kgoldrajch.blogspot.com
International Communications: Global Branding and Ries’ 22 Immutable Rules
http://kgoldrajch.blogspot.com/2008/04/global-branding-and-ries-22-immutable.html
Wednesday, April 9, 2008. Global Branding and Ries’ 22 Immutable Rules. Let’s face it: Branding is crucial. If you are looking for basic branding rules, I suggest reading. Al Ries’ 22 immutable Laws of Branding. When working with global branding, remember to prioritize your demographics and adapt the rules regionally, without losing the brand identity. Here is one excellent example: In order to expand to Israel,. If you wish to learn more about global branding, please click. To read a previous post.
kgoldrajch.blogspot.com
International Communications: February 2008
http://kgoldrajch.blogspot.com/2008_02_01_archive.html
Tuesday, February 12, 2008. Global Audiences II: Dove's Ads in Hong Kong. Dove’s Campaign for Real Beauty is one of my favorite campaigns. By far one of the best I have seen in the last 5 years, for several reasons. It stands out for its honesty, the strong emotional appeal and the universal theme. Saturday, February 9, 2008. More than Words for a Global Audience. I also wanted to thank Kare for a previous comment on this blog and bringing up the TBS Very Funny Ads. Sunday, February 3, 2008. I was raised...
kgoldrajch.blogspot.com
International Communications: The Viral Series III: The GUI (Graphic User Interface)
http://kgoldrajch.blogspot.com/2008/06/viral-series-iii-gui-graphic-user.html
Saturday, June 28, 2008. The Viral Series III: The GUI (Graphic User Interface). When developing a viral app, bear in mind that the Graphic User Interface (or GUI) is as important as the app’s name or logo because ultimately it is an essential part of the user experience itself. The principle behind a viral app is that the user can share it with his friends once he likes it. Likewise his friends will also be able to spread the app further to their own peers, hence the expression “viral”. F you are develo...
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International Communications: The Viral Series I: The Ideal Target Audience
http://kgoldrajch.blogspot.com/2008/05/viral-series-i-ideal-target-audience.html
Thursday, May 8, 2008. The Viral Series I: The Ideal Target Audience. Let me first describe what is not considered a good target audience for a viral service such as a social network: Think of an online community for women, aged 18 to 55. Why is it not good? I will give you 3 reasons:. 1- The more you define and limit your niche, the easier you will be able to address their needs and come up with a differentiated and relevant service. An example? So what we see in the first place is that segmentation is ...