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Business Wargaming

COPPER CONSULTING ist ein führender und innovativer Anbieter von BUSINESS WARGAMING Workshops in Deutschland.

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Business Wargaming | businesswargaming.com.de Reviews

https://businesswargaming.com.de

COPPER CONSULTING ist ein führender und innovativer Anbieter von BUSINESS WARGAMING Workshops in Deutschland.

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1

Business Wargaming Themen

http://www.businesswargaming.com.de/Business-Wargaming-Themen.html

BUSINESS WARGAMING: Fragestellungen und Themen. Beispiele für Fragestellungen und Themen beim BUSINESS WARGAMING. Absicherung eigener Launches (Produkt-Innovationen), dabei Entwicklung von Abwehrmaßnahmen gegen etwaige Angriffe sowie Check von Vermarktungsargumentationen Richtung Handel; entsprechend: Perspektivwechsel Richtung konkurrierender Hersteller / Markenanbieter sowie Handelsorganisationen (Aspekt Eigenmarken Listung der neuen Produkte). Wie kann die Maßnahme optimal abgesichert werden?

2

Business Wargaming Kompetenz

http://www.businesswargaming.com.de/Kompetenz.html

Managing Director der Copper Consulting GmbH. Verfügt über langjährige Erfahrungen als Leiter / Moderator von Business Wargaming Workshops. War über 13 Jahre bei Unilever tätig, zuletzt als Kommunikationsleiter (Schwerpunkte u.a. Change Management, Aufbau europäisches Intranet, Launch Unilever Brand, interne Kampagnen zu Unternehmensgrundsätzen und Organisationsveränderungen). Ist infosyon-zertifizierter Professional (für Systemaufstellungen in Organisationen und Arbeitskontexten).

3

Business Wargaming Customer-Gaming-Overview

http://www.businesswargaming.com.de/Customer-Gaming-Overview.html

Ziel des CUSTOMER GAMINGs:. Bewusstmachung von Strategien, Standpunkten, Interessen und Optionen der Handelspartner / Vertriebspartner, um sie in der eigenen Vertriebsstrategie zu berücksichtigen. Optimierte Kundenbeziehungen durch Generieren von Customer Insights. Vorbereitung von Jahresgesprächen. Antizipation von Handelsreaktionen auf geplante wichtige Launches. Vorzüge des Customer Gamings:. Bündelung von im Unternehmen vorhandenen Wissen über Handelspartner.

4

Business Wargaming Policy-Gaming-Overview

http://www.businesswargaming.com.de/Policy-Gaming-Overview.html

Politische Strategie-Workshops: POLICY GAMING. Sind thematisch im politischen Raum angesiedelt. Sie funktionieren ähnlich wie War Gamings bzw. Customer Gamings. Fallbeispiel POLICY GAMING aus dem Bereich Außenpolitik. Die Dokumentation des Policy Games "Deutschland zwischen China und den USA: Handlungsoptionen in einer bipolaren Weltordnung", das mit der Körber-Stiftung durchgeführt wurde, ist hier abrufbar:. Körber Policy Game Nr. 1.

5

Business Wargaming Referenzen

http://www.businesswargaming.com.de/Referenzen.html

Zu unseren Kunden gehören:. Praktiker / Max Bahr. Verband der Deutschen Margarineindustrie.

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Copper Consulting Kooperationen

http://www.copperconsulting.de/Kooperationen.html

Andreas Sachs, SooM (Wien). Frank Schirmacher, SooM (Hamburg). Marcus Vock, IPSUM Akademie (Bispingen). Ute Herscheid, H2D Consulting (Bremen).

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Business Wargaming

COPPER CONSULTING ist ein führender und innovativer Anbieter von BUSINESS WARGAMING Workshops in Deutschland. Projekte wurden für Kunden aus sehr unterschiedlichen Branchen durchgeführt. Auch im politischen Bereich verfügt Copper Consulting über Erfahrung mit dem Tool (POLICY GAMING). Häufiges Thema eines BUSINESS WARGAMINGs ist die Absicherung eines eigenen Launches. Wie wird der Wettbewerb reagieren? Was hat man eventuell in der bisherigen Launchvorbereitung übersehen?

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