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What is Programmatic Advertising? What is Real Time Marketing? | Answers

The latest news and resources for CMOs in a programmatic world.

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What is Programmatic Advertising? What is Real Time Marketing? | Answers | buyercloud.rubiconproject.com Reviews
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What is Programmatic Advertising? What is Real Time Marketing? | Answers | buyercloud.rubiconproject.com Reviews

https://buyercloud.rubiconproject.com

The latest news and resources for CMOs in a programmatic world.

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1

Survey Monkey Case Study | Programmatic Advertising via RTB | Rubicon Project

http://buyercloud.rubiconproject.com/content/results/survey-monkey

Exceeds CPA goal by 20%. Working closely with its agency 3Q Digital and Rubicon Project, the online survey giant launched its first acquisition campaign and enjoyed dramatic results: the display ad campaign exceeded SurveyMonkey’s cost-per-action (CPA) goal by 20%. CPA decrease over the length of the campaign. Conversions in the first 24 hours. Success comes from helping marketing professionals make better decisions. Through its premium suite of research solutions, marketers can do just that. Acquisition...

2

CMO Interviews | Digital Advertising News | The Programmatic Mind

http://buyercloud.rubiconproject.com/content/interviews

October 26, 2015. An Interview With Mashables Stacy Martinet. One way to stay up-to-date with emerging digital media trends is to cater to the Digital Generation aka today's new media enthusiasts and super-sharers. As CMO of Mashable, Stacy Martinet regards just about every innovation as a potential opportunity to better engage Mashable's community. October 26, 2015. An Interview With Tatchas Ryder Meehan. October 26, 2015. An Interview With Mashables Stacy Martinet. March 4, 2015. March 3, 2015. Making ...

3

LEGO Retargeting Case Study | Programmatic Advertising via RTB | Rubicon Project

http://buyercloud.rubiconproject.com/content/results

S $5 CPA on Facebook Exchange. LEGO Brand Retail partnered with Rubicon Project to become one of the first major brands to market through Facebook Exchange (FBX) News Feed ads. The results? They achieved a $5 Cost Per Acquisition (CPA) and exceeded all goals on order size. Conversions in the first 5 days. Photo views, comments, shares and likes. More Bricks for Everyone. LEGO Brand Retail became an early tester on Facebook News Feed with the main goal of learning whether FBX could help them attract new c...

4

Palms Casino Resort Retargeting Case Study | Programmatic Advertising via RTB | Rubicon Project

http://buyercloud.rubiconproject.com/content/results/palms-casino

Palms Casino Resort's Acquisition Campaign Exceeds Palms' Ambitious. Rubicon Project drives booking revenue that is 13% higher than the hotel's average. Performer out of 6. Internationally recognized for its exceptional accommodations, high-energy clubs, extravagant pools and world-renowned restaurants, Palms Casino Resort. Palms’) captures all the excitement and energy of Las Vegas in one vibrant setting. More "Heads in Beds" and "Butts in Seats". Combine the Power of Intent Data and Display. Rubicon Pr...

5

Fuze Retargeting Case Study | Programmatic Advertising via RTB | Rubicon Project

http://buyercloud.rubiconproject.com/content/results/fuze

Generated 250 account signups on a B2B acquisition campaign. Fuze launched its first acquisition campaign on Display Advertising with dramatic results. They reduced CPA (Cost per Action) by 57%, and then expanded the campaign (and their success) to Retargeting. In the first month of the campaign). Conversions in the first 5 days. CPA decrease over the length of the campaign. The Power of Acquisition. Buying decision cycles for online meeting services can be short, especially when buyers are experiencing ...

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For Buyers | Rubicon Project

http://rubiconproject.com/buyer-cloud

Rubicon Project delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results. Rich audience data for smarter buying. The only company with top tier independent quality rankings. Top three mobile exchange. Reach an estimated 1B consumers worldwide. Automate Reserved Premium Media Buys. Automate the process of negotiating and executing reserved premium media buys. Connect with premium sellers directly. Full-funnel marketi...

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