fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: Community, by the community
http://fasterfuture.blogspot.com/2009/02/community-by-community.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Friday, February 06, 2009. Community, by the community. Here's the slidedeck about community. Presented at the IMM Conference. Neil, inspired by Mark Earls. Came up with the idea of making it a co-created effort. A great initiative and one I joined. See if you can spot one of my slides among it. Idea Enjoy them all. Posted by David Cushman. BlogTalk:...
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: Thoughts on Morgan Stanley's social media strategy
http://fasterfuture.blogspot.com/2011/06/thoughts-on-morgan-stanleys-social.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Monday, June 06, 2011. Thoughts on Morgan Stanley's social media strategy. I've been asked to join the Financial Times. Judgment Call panel - a group of people who, on occasion, get asked to contribute their judgment/advice on burning business issues of the day. In the Business Life section of the website. The article is about Morgan Stanley. Subscri...
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: 11/01/2014 - 12/01/2014
http://fasterfuture.blogspot.com/2014_11_01_archive.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Thursday, November 20, 2014. Creating a new brand? Start with what it stands for. Open Business: File under business strategy. Is dedicated to exactly this). To create a brand from scratch FIRST you must decide what it is for; what is its purpose - what does it stand for? Neither of the teams last night started there - and that's why they struggled t...
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: Doing The Right Thing
http://fasterfuture.blogspot.com/2015/07/doing-right-thing.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Friday, July 17, 2015. Doing The Right Thing. As previously discussed on this blog and in The 10 Principles of Open Business. The value of trust to a business cannot be over-stated. But does that mean you are doing the right thing? Trust is the core component of the value of any brand, institution or organisation. They simply went about doing the rig...
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: Taken without consent
http://fasterfuture.blogspot.com/2015/07/taken-without-consent.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Thursday, July 16, 2015. Apparently, if a financial institution changes what it charges you (including creating brand new fees) it can do that as long as it tells you. It doesn’t need a response from you. It just needs to tell you that from now on you get to pay them for something you never requested. In the meantime they sent me many letters in the ...
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: Trust should be priority 1 in digital transformation
http://fasterfuture.blogspot.com/2015/06/trust-should-be-priority-1-in-digital.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Thursday, June 18, 2015. Trust should be priority 1 in digital transformation. Many companies are waking up to how far behind they are on the Digital Maturity scale referred to in the recent Copgnizant sponsored paper. I have always argued that the single biggest win of digital transformation for organisations comes from. The shift in relationship.
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: 06/01/2014 - 07/01/2014
http://fasterfuture.blogspot.com/2014_06_01_archive.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Friday, June 27, 2014. The two killer apps of 21st Century marketing. Image via http:/ www.alchemyofchange.net/. Neither of the two killer apps of marketing in the 21st century is part of most marcomms plans or marketeers skill sets. A quick reminder on where I stand on how consumers make choices today:. 1 Brand: Makes the promise. Our ability to gen...
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: Trust has greatest value where choice is highest and price sensitivity lowest
http://fasterfuture.blogspot.com/2015/04/trust-has-greatest-value-where-choice.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Wednesday, April 15, 2015. Trust has greatest value where choice is highest and price sensitivity lowest. Trust - the output of the 10 Principles of Open Business - is essential for success in today's open economy. This may explain why even when we lose trust in something we don't always stop using it. While there is no option when it comes to your p...
fasterfuture.blogspot.com
Faster Future: Possibilities now and beyond: 09/01/2014 - 10/01/2014
http://fasterfuture.blogspot.com/2014_09_01_archive.html
The further ahead you look - the faster you go sites.google.com/site/davidcushmanconsulting davidpcushman AT gmail.com These are my views and my views only. Tuesday, September 23, 2014. Getting advocacy on to the balance sheet. Its job is to create advocates. But what does advocacy mean on the spreadsheet? To make such a calculation you need five things:. A clear and measurable definition of advocacy. A cash value which can be reasonably attributed to that behaviour change. Dr Martin Nowak - himself a pr...