blog.cascadiamarketing.com
Cascadia Marketing News: Why You Must Have a Compelling Brand Story - Part Two
http://blog.cascadiamarketing.com/2012/04/why-you-must-have-compelling-brand_27.html
Friday, April 27, 2012. Why You Must Have a Compelling Brand Story - Part Two. So how do you break through and stand out from the crowd? At the risk of stating the obvious, you must have a compelling brand story. And why is that? Here’s what my colleague and partner Edward Wachtman, co-founder of Storytellings. You use your Brand Story to communicate what you stand for, what you promise, and what your customer’s will experience. The extraordinary appeal of the world’s most successful brands is base...
blog.cascadiamarketing.com
Cascadia Marketing News: Why You Must Have a Compelling Brand Story - Part One
http://blog.cascadiamarketing.com/2012/04/why-you-must-have-compelling-brand.html
Friday, April 27, 2012. Why You Must Have a Compelling Brand Story - Part One. Think back when we were children. What were the four of the most memorable, powerful and magical words we used to hear usually every day and sometimes many times each day from mom, dad and our teachers? For many of us, it was—or still is if you have children—‘Once upon a time.’ Four words that move you, that transport you to a different time, to a different place. What do stories do? Stories are a priceless culture-shaping too...
blog.cascadiamarketing.com
Cascadia Marketing News: The Cascadia Brand Compass: The Key to Finding Your Organization's True North
http://blog.cascadiamarketing.com/2012/04/cascadia-brand-compass-key-to-finding.html
Saturday, April 28, 2012. The Cascadia Brand Compass: The Key to Finding Your Organization's True North. Great brand stories start with great research. At Cascadia Marketing, we begin the process with a thorough examination of your brand’s DNA, the building block that determines how your customers perceive you and how well your brand meshes with their needs. Our proprietary Brand Compass. By articulating each point on the brand compass, a company effectively finds its unique true north. Before every ...
blog.cascadiamarketing.com
Cascadia Marketing News: The Golden Era of Engagement Marketing
http://blog.cascadiamarketing.com/2012/04/golden-era-of-engagement-marketing.html
Monday, April 30, 2012. The Golden Era of Engagement Marketing. And now ask yourself this very important question: does your marketing honestly meet this new and high standard? Price used to be so blessedly simple; set a price and either the customer buys or doesn’t. Now, it’s a dance, one that is increasingly digital or social. You need to know what it takes for a consumer to give you precious things like their attention, engagement and permission. What do you offer consumers in ...And in today’s ...