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IAPI Industry Census 2016

Every year we commission Amárach Research to conduct a survey of our members to capture key industry data.

http://census.iapi.ie/

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IAPI Industry Census 2016 | census.iapi.ie Reviews
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Every year we commission Amárach Research to conduct a survey of our members to capture key industry data.
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IAPI Industry Census 2016 | census.iapi.ie Reviews

https://census.iapi.ie

Every year we commission Amárach Research to conduct a survey of our members to capture key industry data.

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census.iapi.ie census.iapi.ie
1

IAPI Industry Census 2016 - Staff

http://census.iapi.ie/staff.html

Every two years we assess the gender balance of our industry. Our last data is from 2015. While the industry is completely balanced 50:50 in overall numbers, women make up 18% of those at CEO/MD/Managing Partner level. The positive news is this has risen by 6% since 2013. Staff → Key Findings. 69% of all agencies provide paid maternity leave. Comparative stats from IBEC show 60% of all IBEC members offered paid maternity leave of some kind in 2013. While those offering paid paternity leave grows.

2

IAPI Industry Census 2016 - Future

http://census.iapi.ie/future.html

Our research captures insights and forecasts from senior stakeholders in agencies on trends, challenges and opportunities within the industry. There has been a very significant change in levels of confidence. The shift in the four years we’ve been doing this research is dramatic. In 2013 the first year of our research, nearly half of all agencies predicted a decrease in turnover. In 2016 no agency has. In fact 74% feel turnover in the industry generally will increase. Future → Key Findings. Opportunities...

3

IAPI Industry Census 2016 - Industry

http://census.iapi.ie/industry.html

Employment in IAPI member agencies stands at 1,774, the highest since 2013. Employment levels have grown by 32.2% in 4 years. Creative agencies employ more people 962, compared to 592 in media agencies. There are with 220 part time workers in the industry. It’s a young people’s business; 45% of all employees are under 30. Only 5% are over 50 years old. The average age in creative agencies is 35, while it’s 32 in media agencies. Nearly 1/3 of all agencies report skills gaps. Industry → Key Findings. Incom...

4

IAPI Industry Census 2016 - About IAPI

http://census.iapi.ie/about.html

IAPI is the leading representative and advocacy organisation for the Irish marketing and communications sector. Our members include all the full service creative ad agencies, media agencies and digital specialists. We give advertising a voice. Visit IAPI.ie ↗. Is the leading representative and advocacy organisation for the Irish marketing and communications sector. More →.

5

IAPI Industry Census 2016

http://census.iapi.ie/index.html

The Institute of Advertising Practitioners in Ireland (IAPI) is the trade body representing advertising agencies across the spectrum: creative, media, digital and full service. Every year we commission Amárach Research to conduct a survey of our members to capture key industry data. The research also captured insights and forecasts from senior stakeholders in member organisations on trends within the industry. We're in a constant state of flux. 305 people moved jobs while 435 people were hired.

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iapi.ie iapi.ie

IAPI - Institute of Advertising Practitioners in Ireland

http://iapi.ie/members/industry-census.html

IAPI - Institute of Advertising Practitioners in Ireland. Who we are and What we do. IAPI Future Heads Group. Our work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events. Our archive of IAPI press clippings. IAPI has an elected body of twelve members, with each member agency having one vote. Elections are held at the AGM in November. We’re here to help. Contact us if you have any queries about our work. How to get in touch. Our me...

iapi.ie iapi.ie

IAPI - Institute of Advertising Practitioners in Ireland.

http://iapi.ie/education/mea.html

IAPI - Institute of Advertising Practitioners in Ireland. Who we are and What we do. IAPI Future Heads Group. Our work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events. Our archive of IAPI press clippings. IAPI has an elected body of twelve members, with each member agency having one vote. Elections are held at the AGM in November. We’re here to help. Contact us if you have any queries about our work. How to get in touch. Our me...

iapi.ie iapi.ie

IAPI - Institute of Advertising Practitioners in Ireland.

http://iapi.ie/education/spe.html

IAPI - Institute of Advertising Practitioners in Ireland. Who we are and What we do. IAPI Future Heads Group. Our work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events. Our archive of IAPI press clippings. IAPI has an elected body of twelve members, with each member agency having one vote. Elections are held at the AGM in November. We’re here to help. Contact us if you have any queries about our work. How to get in touch. Our me...

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IAPI Industry Census 2016

The Institute of Advertising Practitioners in Ireland (IAPI) is the trade body representing advertising agencies across the spectrum: creative, media, digital and full service. Every year we commission Amárach Research to conduct a survey of our members to capture key industry data. The research also captured insights and forecasts from senior stakeholders in member organisations on trends within the industry. We're in a constant state of flux. 305 people moved jobs while 435 people were hired.

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