aaramshoppro.com
AaramShop PRO: Three ways for marketers to grow, maintain and drive business with mobile CRM
http://www.aaramshoppro.com/2013/10/three-ways-for-marketers-to-grow.html
Wednesday, October 2, 2013. Three ways for marketers to grow, maintain and drive business with mobile CRM. Consumers use their mobile devices to comparison shop, get directions to a business, or make reservations at their favorite restaurant. But often the communication from brands stops there. Businesses of all kinds should be better engaging via mobile with their customers. After all, engaged customers are your most valuable asset: optimising engagement can help you outperform the competition. The bran...
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AaramShop PRO: Data Breaches and Brand Management: How to Preserve Your Brand Value
http://www.aaramshoppro.com/2015/03/data-breaches-and-brand-management-how.html
Wednesday, March 18, 2015. Data Breaches and Brand Management: How to Preserve Your Brand Value. With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. AaramShop PRO is for brand professionals engaged in business of marketing and sales of FMCG / CPG brands. The PRO is managed by the team @ AaramShop. Most Read Articles. ( last 7 days). GST will help industry in becoming more efficient: CEO, HUL. CavinKare announces natio...
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AaramShop PRO: Wake Up Call – If You Spend It, They Will Come
http://www.aaramshoppro.com/2015/05/wake-up-call-if-you-spend-it-they-will.html
Thursday, May 7, 2015. Wake Up Call – If You Spend It, They Will Come. Wonderful info-graphic on what it takes to succeed with a mobile app. Download a white paper on the necessity of mobile marketing from here. Download our FREE white paper “The Necessity of Mobile App Marketing”. - See more at: http:/ app-promo.com/wake-up-call-infographic/#sthash.yoA9qV5j.dpuf. AaramShop PRO is for brand professionals engaged in business of marketing and sales of FMCG / CPG brands. Herbal toothpaste robs MNCs' shine.
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AaramShop PRO: Mobile Marketing Campaign Powers Unilever’s Dove
http://www.aaramshoppro.com/2013/03/mobile-marketing-campaign-powers.html
Wednesday, March 27, 2013. Mobile Marketing Campaign Powers Unilever’s Dove. New body wash products from Unilever’s Dove are gaining consumer awareness via a multi-faceted mobile marketing campaign. marries mobile, social, games and video. Included in “The Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign are a Facebook app, videos and rewards such as coupons, music downloads and gift cards. The PRO is managed by the team @ AaramShop. Most Read Articles. ( last 7 days). Please visit our Chan...
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AaramShop PRO: Harnessing influencers and referrers.
http://www.aaramshoppro.com/2012/09/harnessing-influencers-and-referrers.html
Saturday, September 22, 2012. Harnessing influencers and referrers. Paul Weston recommends that brands should ensure active encouragement for referrals from customers. He recommends that develop messages around how the organisation values and appreciates referrals from existing customers of potential new customers who they may know. Read Paul Weston's full article here. Integrate Visual Content Into Your Social Media Strategy. Going Mobile: Do You Use Utility Marketing to Connect with Clients? A hybrid r...
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AaramShop PRO: Google Looks to Counter Facebook's Grab for Direct-Response Dollars
http://www.aaramshoppro.com/2015/05/google-looks-to-counter-facebooks-grab.html
Thursday, May 7, 2015. Google Looks to Counter Facebook's Grab for Direct-Response Dollars. For a long time Google. Has dominated direct-response advertisers' online budgets by being able to. Show a direct correlation between clicks on its ads and purchases on brands' sites. But recently Facebook has been making inroads into Google's territory. Now the search giant is pushing back. Read more here on Adage. Why Twitter has an advertising problem. The PRO is managed by the team @ AaramShop. Social Media RO...
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AaramShop PRO: Mobile Engagement, Commerce Explode In 2012
http://www.aaramshoppro.com/2012/02/mobile-engagement-commerce-explode-in.html
Tuesday, February 28, 2012. Mobile Engagement, Commerce Explode In 2012. 2011 has been an important year for mobile marketing. It was the year of app mania. It was the year that mobile marketers realized that measurement was mission critical. It was the year that mobile commerce finally meant big bucks. Per eMarketer, mobile commerce sales will reach $6.7 billion this year. If 2011 was a year of apps, commerce and analytics, what does 2012 have in store for mobile marketing? AaramShop PRO is for brand pr...
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AaramShop PRO: Effective advertising helped deo brand: ITC
http://www.aaramshoppro.com/2013/11/effective-advertising-helped-deo-brand.html
Saturday, November 30, 2013. Effective advertising helped deo brand: ITC. Despite a late entry in deodorant segment, FMCG major ITC believes it has made up for lost time with its ‘effective’ advertising strategy for Engage brand. Within a few months of launch, Engage has turned out to be the leading deo brand in a metro like Kolkata, claims Nilanjan Mukerjee, Head - Marketing, ITC. Engage is pitted against established brands such as HUL’s Axe and Raymond’s Park Avenue. While ITC has been splurging heavil...
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AaramShop PRO: AaramShop Analytics
http://www.aaramshoppro.com/p/analytics.html
We understand that analytics centered around shopper behavior is what the pros are after and we are working overtime to ensure that you get access to exciting and real-time analytics on how you brand and the category is performing. We are currently testing the analytics module and is availa ble in its. Beta version for a limited release. R. Egister at the Brand Engagement Center. State of Online Grocery Shopping Report: India, Sept 2011. Too much variety, too much data but no insight. CavinKare announces...
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AaramShop PRO: Marketers React To News Of Upcoming Google Shopping With Hope And Concern
http://www.aaramshoppro.com/2012/06/marketers-react-to-news-of-upcoming.html
Sunday, June 3, 2012. Marketers React To News Of Upcoming Google Shopping With Hope And Concern. A few days after Google upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping, many retailers and marketers we spoke with are positive about the switch, though there are definitely some serious concerns. Merchants need time to update their platform and coding requirements, and as a result, pricing and new requirements launched after Septembe...
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