chasnote.blogspot.com

ChasNote

ChasNote Has Moved to a New URL. ChasNote is now located at http:/ chasnote.com. Even easier to remember! Posted by Chas Edwards at 8:25 AM. Tivo-Proofing "Lost": Product Placement Turned Inside Out. All sorts of good stuff waiting for me at PVRBlog. After falling two weeks behind on my reading! As Matt points out, "it must take tremendous planning to have every company with a commercial to film it featuring some tidbit from the show.". Posted by Chas Edwards at 3:40 PM. Matt Haughey at PVRBlog. Warner B...

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ChasNote Has Moved to a New URL. ChasNote is now located at http:/ chasnote.com. Even easier to remember! Posted by Chas Edwards at 8:25 AM. Tivo-Proofing Lost: Product Placement Turned Inside Out. All sorts of good stuff waiting for me at PVRBlog. After falling two weeks behind on my reading! As Matt points out, it must take tremendous planning to have every company with a commercial to film it featuring some tidbit from the show.. Posted by Chas Edwards at 3:40 PM. Matt Haughey at PVRBlog. Warner B...

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ChasNote | chasnote.blogspot.com Reviews

https://chasnote.blogspot.com

ChasNote Has Moved to a New URL. ChasNote is now located at http:/ chasnote.com. Even easier to remember! Posted by Chas Edwards at 8:25 AM. Tivo-Proofing "Lost": Product Placement Turned Inside Out. All sorts of good stuff waiting for me at PVRBlog. After falling two weeks behind on my reading! As Matt points out, "it must take tremendous planning to have every company with a commercial to film it featuring some tidbit from the show.". Posted by Chas Edwards at 3:40 PM. Matt Haughey at PVRBlog. Warner B...

INTERNAL PAGES

chasnote.blogspot.com

1

ChasNote: November 2004

http://chasnote.blogspot.com/2004_11_01_archive.html

Remember when pretty good targeting was enough? Internet ad serving technologies now enable micro-targeting by industry-vertical-and-job-function-and-relevant-niche-content, and it’s hard to find anyone who’s satisfied with plain old targeting anymore. The long list of caveats calls into question the simple logic that the more specific the target, the better. Posted by Chas Edwards at 11:23 AM. Metrics, successes and flaming disasters in digital marketing. View my complete profile.

2

ChasNote: August 2004

http://chasnote.blogspot.com/2004_08_01_archive.html

Tearing Up the Line Between Edit and Advertising. So perhaps it's no surprise that Internet media companies are changing their own rules every other week. But amid the criticism aimed at Forbes.com for inserting ad links in the text of their news stories ( NY Times. And blogger Fark.com for surreptitiously posting paid story links intermingled with non-paid links ( Wired News. Posted by Chas Edwards at 8:05 AM. Metrics, successes and flaming disasters in digital marketing. View my complete profile. Every...

3

ChasNote: FM Launches Self-Service Platform for Advertisers

http://chasnote.blogspot.com/2006/05/fm-launches-self-service-platform-for.html

FM Launches Self-Service Platform for Advertisers. Last night at 9pm FM announced the beta launch of a seach engine for marketers who want sort the leading weblog sites and place ad campaigns (in real time) based on content categories, audience demographics or available ad inventory: Federated Media blog. For those of you who called me a media dinosaur after my post on the extreme visions of frictionless media buying ( ChasNote 4/14/06. Here's a step in the right direction! View my complete profile.

4

ChasNote: September 2004

http://chasnote.blogspot.com/2004_09_01_archive.html

Does Online Brand Advertising Work? Earlier this month I attended i20 Events’ conference, Marketing in a Digital World. The discussion was further evidence that behavioral targeting is stepping up to give paid search a run for its money as the darling of internet ad spending. Wouldn’t it be great, attendees and panelists alike asked, if marketers could deliver their messages only to prospects who have signaled they are ready to buy? Think of the efficiency! Last spring, Adidas ran their "Impossible is No...

5

ChasNote: Is Frictionless Ad-Buying Good for Publishers?

http://chasnote.blogspot.com/2006/04/is-frictionless-ad-buying-good-for.html

Is Frictionless Ad-Buying Good for Publishers? Jeff Jarvis's latest column for The Guardian (see BuzzMachine. Proposes an "open ad marketplace":. I agree that media buying, selling and the metrics that inform them both are in need of serious improvement. Today most of the control is still in the hands of a few enormous media companies that don't have a vested interest in innovation or upgrading the current system. When they're watching The West Wing. Google has shown us that algorithms can work wonders f...

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ChasNote Has Moved to a New URL. ChasNote is now located at http:/ chasnote.com. Even easier to remember! Posted by Chas Edwards at 8:25 AM. Tivo-Proofing "Lost": Product Placement Turned Inside Out. All sorts of good stuff waiting for me at PVRBlog. After falling two weeks behind on my reading! As Matt points out, "it must take tremendous planning to have every company with a commercial to film it featuring some tidbit from the show.". Posted by Chas Edwards at 3:40 PM. Matt Haughey at PVRBlog. Warner B...

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